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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

A Look Inside Electric's Marketing Strategy with Ian...

Business Of Social ·

2021/07/27

On this episode of Business of Social, join David and Ian Foulke, the Director of Marketing at Electric, as they delve into the exciting realm of brand and product marketing. Discover the secrets to crafting a compelling brand identity, and learn why segmenting your audience is essential for success. Plus, get their professional opinion on Instagram's groundbreaking new shopping feature. Ian shares a wealth of expert advice on social strategy, product marketing, and achieving work-life balance

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31:22

Panel: Building a Social Team for the Modern Age

Business Of Social ·

2021/07/13

If you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021? David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.

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46:59

What All Marketers Can Learn from the Real-Estate...

Business Of Social ·

2021/06/28

On this episode of Business of Social, David is joined by Julia Spillman, CEO of EklundGomes, to discuss how Julia and her team switched their sales and marketing strategy in the midst of the pandemic. She explains how they’ve fully embraced digital media in the real estate world and shares how they achieved results from this strategy. Prior to the pandemic, real estate relied on showing homes and walking potential clients through properties. What happens when all of that gets turned off? What

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49:41

Brand Marketing for Coke with Crystal Ivey

Business Of Social ·

2021/06/14

On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin

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21:06

A Look Inside the PGA Tour's Content Strategy with...

Business Of Social ·

2021/06/02

On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning content strategy for athletes.

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01:04:16

Building a Winning Culture with Tania Yuki

Business Of Social ·

2021/05/18

On this episode of Business of Social, Tania Yuki, the CEO and founder of Shareablee, joins David to talk about the essential aspects of running a business in 2021. They delve into leadership strategies, metrics that matter, and nurturing a thriving company culture. Tania shares her expert tips on effective hiring practices, cultivating a healthy work environment, and navigating investor relationships. They also explore the importance of crafting content that resonates with your target audience and

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46:51

An Insiders Guide to Twitter with Christine Wixted

Business Of Social ·

2021/05/11

On this episode of Business of Social, David is joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize Twitter correctly during real time events like the NFL Draft.

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39:50

Changing the Public Perception of Baseball with Alec...

Business Of Social ·

2021/04/27

On this episode of Business of Social, David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve. Momentum was founded in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way baseball players and fans connect, and ultimately, how the sport is marketed. Alec talks about how

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54:30

Marketing for Streaming Giants Like Netflix, Marvel...

Business Of Social ·

2021/03/23

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release? On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry also touches on the future of streaming, how

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59:05

A Look Inside ESPN's Social Strategy with Kaitee Daley

Business Of Social ·

2021/03/16

Kaitee Daley, VP of Social Media at ESPN, returns to the Business of Social podcast to discuss the current state of social media and how it has evolved since she was last on the show in April 2019. Kaitee shares how you can change your social habits to match the algorithm and speaks to the importance of having a well-rounded social team. "The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or

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50:28

A Look Inside Patagonia's Marketing Strategy with...

Business Of Social ·

2021/03/10

Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all about putting action behind words and leading by example. Scott shares stories of how Patagonia has inspired change in the world and how they continue to innovate and push the brand forward

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28:48

Secrets to Successful Influencer Strategies with...

Business Of Social ·

2021/02/23

Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also dives into the strategy behind working with one larger versus 10 smaller influencers and determining the best influencer marketing practices for your brand.

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50:35

How to Build Brand Longevity with Monica Rigali

Business Of Social ·

2021/02/15

Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis. Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their

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29:37

Superbowl Ads, Elon Musk on Clubhouse, GameStonks and...

Business Of Social ·

2021/02/10

On this Mini Episode of Business of Social, David and Producer Will discuss how the "Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the Gamestop and Reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.

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01:00:56

How Brands Should be Utilizing Reddit with Ash Dunn

Business Of Social ·

2020/12/29

On this episode of Business of Social, join David and Ash Dunn, the Brand Strategy Lead at Reddit, for a comprehensive Master Class on all things Reddit, marketing, and social strategy. Ash shares invaluable insights on marketing and social strategy on Reddit, and how brands can leverage Reddit successfully. Ash also delves into leadership and the essential role of companies in promoting diversity and inclusion. Don't miss out on this episode's expert tips and advice for mastering Reddit and

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01:10:12

Advice From 25 of the Best Marketing Minds!

Business Of Social ·

2020/12/17

2020 Wrap Up! In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode. We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and

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37:48

How 2020 Has Changed Society and Marketing Forever -...

Business Of Social ·

2020/11/09

From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly. Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever

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01:02:16

Fundamentals of Marketing with Rachel Porges

Business Of Social ·

2020/10/12

On this episode of Business of Social, Rachel Porges joins David to talk everything marketing! Rachel has a background in CPG, personal care, travel, hospitality, and retail. She has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery. Rachel breaks down today's marketing landscape and shares strategies on how new and established brands can grow and build a loyal

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47:38

The Social Dilemma: The Aftershow

Business Of Social ·

2020/09/30

On this episode of Business of Social, we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix. Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to do

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01:02:30

How Lindsey Vonn Attacks Social Media

Business Of Social ·

2020/09/03

On this episode of Business of Social, David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals? "You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?" Karin and Lindsey share what its like to

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