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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

23:21

174: Turning Digital Creations into Cash on Shopify

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/07/03

Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.From choosing between Etsy and Shopify to mastering the art of product listings and leveraging the...

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12:14

173: The Hidden Formula to Pick the Right Sales Funnel

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/06/26

In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.In this episode, you’ll discover:How tripwire sales funnels can generate quick wins and nurture new leads.The complexities and benefits of evergreen sales funnels for higher-priced offers.Clear, actionable tips to help you decide which funnel to use and when.By the end of this episode, you’ll have a crystal-clear underst...

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22:05

172: The Great Debate: To Trademark or Not?

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/06/13

Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.In this episode, Braden will answer all your burning legal questions, like:When should you consider trademarking your course, program, or brand name?What do you need to protect your business and intellectual property?How can you protect your personal as...

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26:53

171: Grow Your Sales Funnel with Strategic Podcasting

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/06/04

In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when sta...

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23:14

170: Get Your Perfect Summer PTO Plan (AI Prompt...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/05/30

Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're...

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22:07

169: Your Minimal Summer Vacation Marketing Plan

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/05/21

Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, ensuring that you are set up for a strong finish to the year. From outsourcing tasks to automating your marketing and planning your ...

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16:06

168: Why NOW is the Right Time to Up Level Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/05/08

Today, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk, and get ready to make this summer the turning...

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30:07

167: Behind the Scenes of my Website Copy Overhaul

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/04/30

Welcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy. I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store. The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitor...

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28:00

166: What If Business Got to Be SIMPLE?

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/04/23

Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest. In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms. We talk about these bus...

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21:35

165: Minimalist Business Model: No Live Launches Needed

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/04/17

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19:37

164: You Won’t Believe How Easy Selling Can Be With This

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/03/31

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23:45

163: Pins to Cash: Selling Digital Products on Pinterest

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/03/21

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21:58

162: From Domain Name Purchase to $100K in Revenue...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/03/06

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00:21:18

161: Canva Account Chaos? No More: Tips to Get Organized

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/21

Is your Canva account a hot mess? If so, you’re in good company!In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow. We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the

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00:31:04

160: How To Turn Free Bundles Into Big Bucks

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/13

Think that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn these events into cash. If you're all about using collaboration to give your business a serious boost, you've got to tune in. Here's

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00:19:35

159: Future-Proofing Your Online Courses: What's Next...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/02/08

Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online courses in 2024 and beyond. Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your

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00:22:29

158: No Time to Create a New Offer? Do This Instead

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/30

Have you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue. Podcast show notes & resources: https://www.destinicopp.com/podcast/affiliate-program Get your free Digital Product Growth Kit

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00:19:03

157: 3 Tips for Selling Your Digital Products the...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/24

If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way. I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge complicated

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00:14:51

156: A Glimpse Behind the Curtain: What Worked in...

Creator"s MBA: Marketing Tips for Digital Product... ·

2024/01/17

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration. Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about

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00:18:52

155: Transforming Coaching Programs: Monetize Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2023/09/10

In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers

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264 results

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