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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

43:10

Leaning Into Art to Battle Depression with David...

The Art Biz ·

2023/11/09

In this episode I talk with David Sandum who was driven to take up art personally and then professionally after being hospitalized with depression in 2001. His journey through depression led him to the works of Vincent Van Gogh and Edvard Munch—finding solace and a deep connection with their expression of raw emotions. We discuss how art continues to be a lifeline in his struggle with depression and his memoir, I’ll Run Till the Sun Goes Down: A Memoir About Depression & Discovering Art. David and I

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44:05

Impacting Artists First in a Curatorial Project...

The Art Biz ·

2023/10/26

In this episode of The Art Biz I talk with Nanci Hersh about an exhibition she organized with 25 artists from multiple states and countries. The show used the central theme of tears to explore empathy, compassion, and understanding within a sacred space—a metaphorical chapel. She says, as artists “we are so fortunate that we can use our art to make sense of life experiences.” Nanci and I discuss: The ripple effect of art when it impacts the artist first. The training she received to facilitate

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10:31

How to Have a Sale of Your Art and Feel Good About It...

The Art Biz ·

2023/10/19

Dare you have a sale of your art? I acknowledge that having a sale of original work might be unpalatable. It feels as if you are cheapening the work you put so much effort into. I get it. In just the last episode of The Art Biz (#166), I talked with Bri Larson about the mindset around raising prices and why it was important to do so. In this episode of The Art Biz I discuss the psychology and process around having a sale of your art or any products that you might sell. Products such as calendars,

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41:02

Raising Prices on Your Art, Valuing Community, and...

The Art Biz ·

2023/10/12

In this episode, Bri Larson and I talk about her decision to raise her prices and how she overcame the mindset that her art needed to be affordable. We also discuss: The value of her artist community—how they have supported her growth as an artist and her journey into motherhood. How she has been able to maintain a studio practice with a baby, including how she structures her days around the baby’s schedule. What kind of work she would give to a studio assistant and how she’ll know when to hire

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16:23

How to Feel Like a Successful Artist (#165)

The Art Biz ·

2023/10/05

There’s no neat way to explain what success is because it’s different for every artist. I hope this episode is the start of an ongoing conversation on the subject. 💡HIGHLIGHTS Success for artists might include income (sales), exhibitions, leadership roles, achievements, collections, and studio production. A few of the diverse stories of success from artist-guests of The Art Biz. The importance of aligning the goals for your art and expectations of yourself with how you want your life to be

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54:45

Maintaining Your Studio Practice with a Busy Teaching...

The Art Biz ·

2023/09/28

Sally Hirst was born to teach. Fortunately, she was also born an artist. Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic. Well, actually, she did more than adapt. She thrived. She took the challenge head on and has been thriving ever since. Sally and I discuss what her income sources looked like before Covid and look like now. Specifically, we talk about her teaching: The teaching platform she uses and why she chose it The skills she had to

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48:21

Leaving Gallery Representation to Reach More Art...

The Art Biz ·

2023/09/14

This episode is a remix of episode 36 from 2019. It is such an inspiring interview that I wanted more people to hear it. Adele Sypesteyn has been making a living from her art for four decades. Listen in as she takes us through her journey of selling her art, from the traditional process of applying to galleries to a more strategic approach that involved teaching herself about business and pivoting in the face of economic downturns. Adele also shares how she transitioned from galleries to the antique

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55:30

She Knows Exactly How Much Her Art Income Will be...

The Art Biz ·

2023/09/07

Lately, I’ve been diving into money on The Art Biz. As much as I do NOT want to talk about money, I know it’s necessary. I also know it’s more necessary for some artists to make money from their work than for others. If you’re lucky enough to have outside support for your art business—even if it’s from a day job—count your blessings. Because the pressure on the work is real when you don’t have that extra source of income, which is why I will continue to bring up the topic of money. Let’s continue

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47:43

My Money Odyssey and the Evolution of Art Biz Success...

The Art Biz ·

2023/08/30

In this episode, I’m doing something different and sharing my money odyssey from an interview with Parker Stevenson of The Bottom Line podcast by Evolved Finance. I reveal: How my dad taught me to balance my checkbook (and how it was quite different from my mother’s suggestion). How I learned to ask for money by collecting money for charities as a little girl. That I set the curve in my accounting classes at the University of Wyoming. How I gamed the system to get cash because I knew the checks I

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48:37

Overcoming Anxiety about Making Art World Connections...

The Art Biz ·

2023/08/24

Heather Beardsley’s art has been influenced by extensive travel and residencies in diverse cultures. This started with her year in Vienna as a Fulbright Scholar and then continued for several years until the pandemic shut down her residency in Kyiv, Ukraine. Like everyone else, Heather had to pivot upon returning to the U.S. She used the downtime to her advantage by getting organized and shaping her career path. In our conversation in this episode of The Art Biz, you’ll hear how she managed to

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14:05

How Do Artists Make Money (#159)

The Art Biz ·

2023/08/17

In this episode, I want to start a conversation about one of those things that can get in the way of feeling successful: Money. In particular, I want to dive into income sources for artists. Where does the money come from? I discuss: Why you might want to branch out and sell more than originals. How to categorize your income sources so that you can better understand the possibilities. How to analyze where the money has come from in the past so you can plan for the future. 📖 To read more, see

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50:34

Following Her Curiosity and Making New Connections...

The Art Biz ·

2023/08/10

In this episode, I talk with Jan McCarthy, who wants you to know that there is plenty of life to live after 50. And even 60. She describes herself as a maker because, in her eyes, that term encompasses more than the word “artist.” Jan has started businesses, founded organizations, designed interiors, organized fundraisers, dinner parties, retreats, and workshops, and made plenty of products and art. Jan and I discuss: The creativity workshops she has organized for corporations. How she has brought

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50:49

Being Present Can Help Increase Art Sales with Sarah...

The Art Biz ·

2023/08/03

In this episode, I talk with Sarah Becktel about her sources of income and how she has increased her income by 25% in the last 3 years by being very deliberate about where and how she shows her work. Sarah does sell through galleries, but she has recently increased her self-sales by 400% by focusing on 3 specific types of indoor shows every year. She breaks them down as follows: One indoor art fair, which she considers her solo exhibition for the year Two fine art and craft shows One curated and

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47:52

Using Patreon as a Teaching Platform with Kimberly...

The Art Biz ·

2023/07/27

In this episode, I talk with Kimberly Santini about a variety of topics, including how she used Covid as a sabbatical to figure out what she really wanted from her art. We also touched on her dedication to blogging and why she continues the habit after so many artists have given up or neglected their blogs. The bulk of our conversation focused on how Kim uses Patreon to teach and build a community of artists. We discuss: What she charges for her Patreon patron tiers. What each tier receives for

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13:19

6 Ways to Be Happier About Running an Art Business...

The Art Biz ·

2023/07/20

I can say with confidence that artists who happily embrace their role as CEO of their businesses do better than artists who fight it and wish they didn’t have to deal with the grind. Wishing won’t make it go away. It only makes you more frustrated, anxious, or resentful. This doesn’t mean that you need to fake joy whenever you’re paying bills. It means that you accept that it comes with the territory. You rise to the challenge because you know it’s a necessary step toward achieving your goals. There

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47:10

The Key to Success on Social Media with Cathy Nichols...

The Art Biz ·

2023/07/13

While not everyone will be interested in your art, you can choose to focus on those who genuinely love your work. To embrace what is rather than wishing for it to be different. In this episode Cathy Nichols went from 5,000 to 107,000 Instagram followers in 3 years by researching who they were and why they were following her. She shares valuable insights about how she continues to grow her art business with joy and authenticity. We discuss: How Cathy researched who her followers were. What she

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35:45

Committed to Telling Native Stories Through Her Art...

The Art Biz ·

2023/06/29

In this episode, I talk with Danielle SeeWalker, a Húŋkpapȟa Lakȟóta citizen of the Standing Rock Sioux Tribe. Native American stories are too frequently told from an historical perspective, but Danielle and other contemporary Indigenous artists want you to know that they’re still here. They never left. We just silenced them for too long after stealing their land. Danielle has beautiful stories to tell, from which we can all learn. And she’s dealing with the same stuff as other artists: balancing

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16:40

How to Squeeze More Time from Your Busy Calendar (#152)

The Art Biz ·

2023/06/22

Every artist I have ever worked with would like to squeeze more time from their busy calendars. After all, you are overflowing with ideas. You’ll never have time to make everything you want to make, and that is incredibly frustrating. In this episode I share 8 tips for time management along with 2 truths to consider. 💡 HIGHLIGHTS 2 Truths about Time Management Time management is a lie. Instead, focus on self-management. The important stuff always gets done. 8 Tips for Time Management Make time

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38:54

Running an Artist Residency Alongside a Studio...

The Art Biz ·

2023/06/15

Artist residencies, in whatever form they take, are invaluable to an artist’s growth. But there are barriers to doing residencies—primarily the time commitment and cost. In this episode, I talk with Shannon Amidon, an artist who has created a residency especially for artists who might be parents or caretakers and can’t commit to a month or more that some residencies require. In my research on artist residencies, I have discovered how helpful it is when the residency involves some kind of travel,

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14:20

How to Project Confidence Even When You're Not...

The Art Biz ·

2023/06/08

There's no getting around the fact that you need confidence in your at and in sharing it with others. It's also true that you will be plagued by doubt and fear at points throughout your art career. It might be helpful to know you are not alone. It happens to everyone, and you're going to be okay. In the meantime, you have to get through the days. In this episode I talk about 6 tips to help you project confidence while you're trying to regain it. Load up on experience. Spiff up. Work on the

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