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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

25:40

3 Ways Focusing on Etsy SEO Will Transform Your...

Crickets to Cha-Chings ·

2022/08/01

In this week's solo episode, Lauren talks about 3 ways that SEO can and will change the trajectory of your Etsy store or any e-commerce business. Learn about why SEO is what Lauren loves to talk about, and why it has become her passion to teach. Wondering why your shop isn't producing the results you believe it should? Check out this episode, for some tips and real talk with Lauren based on her own experiences. Are you ready to springboard your success through investing in your SEO? Mark your

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22:27

3 Things Your Etsy Shop Must Have to be Profitable...

Crickets to Cha-Chings ·

2022/07/25

In this solo episode, Lauren discusses tangible steps and strategies that you can implement into your Etsy shop to help jumpstart its success. She also sheds light on circumstances that can influence the profitability of your shop and actions you can take to avoid common pitfalls. Are you ready to springboard your success through investing in your SEO? Mark your calendars for August 24 when the doors open for Lauren's revamped SEO course! Visit laurenkeplinger.com/traffic to reserve your spot!

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32:53

Setting Healthy Boundaries With Your Etsy Customers

Crickets to Cha-Chings ·

2022/07/18

In this week's solo episode Lauren discusses the importance of setting boundaries in your business. Some of these tips might seem counterintuitive to shop owners who are just starting out, but make no mistake that laying a firm foundation of healthy boundaries in your business now, will help you to thrive in the future. Learn how Lauren recommends you respond to special order requests, her take saying no and her opinion that 'not all money is good money.' All of this and more in this week's episode

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26:35

Slow Sales on Etsy lately? Make Sure You're Not...

Crickets to Cha-Chings ·

2022/06/27

Have you been experiencing slower than normal sales? Have you seen other sellers saying the same? Worried this is the beginning of the end for your business? Make sure you're not falling into this trap so that you don't throw in the towel in your business. Need more help? Download the free Etsy SEO Checklist at laurenkeplinger.com/checklist or find ways we can work together at laurenkeplinger.com/learn

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25:28

How Product-Based Businesses Have Shifted Over the...

Crickets to Cha-Chings ·

2022/06/20

In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset of COVID and the difference its had on consumer behavior. Listen to this and more in this week's episode of Crickets to Cha-Chings. Connect with Katie:

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30:38

Busting Through an Income Plateau by Diversifying...

Crickets to Cha-Chings ·

2022/06/13

In this week's guest interview, Lauren interviews Elizabeth Chapel from Quilt Candy! Together they discuss their shared entrepreneurial spirit and the different mindsets they had in beginning their creative businesses. Elizabeth also shares inspiration on how to take a heavily hobby-centric niche and explore its scalability without becoming too broad in your scope. Listen to this collaboration of creative entrepreneurs in this week's episode of Crickets to Cha-Chings. For your 30-day free trial to

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29:56

When is the Right Time for a Shopify Site? (My Answer...

Crickets to Cha-Chings ·

2022/06/06

In this week's guest episode, Lauren interviews Erin Alexander of Product Powerhouse. Lauren and Erin when is the right time for a Shopify site. They talk about the differences between Etsy and Shopify and some of the strategies that you can employ on both platforms to make your business the most lucrative. All of these tips and more in this week's episode of Crickets to Cha-Chings Magic Spoon: Offer: magicspoon.com/crickets Promo Code: Crickets for $5 off! Connect with Erin: Website:

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30:39

Is Wholesale Your Next Step? Here’s How to Get Started.

Crickets to Cha-Chings ·

2022/05/31

In this week's guest episode, Lauren interviews Emily Kerr-Finell, co-founder of Wholesale in a Box. Lauren and Emily discuss how to determine if taking your business wholesale is the right choice for you. Emily breaks down the main aspects of your business you should consider first, as well as offers tips on how to break into your local wholesale markets. All this and more in this week's episode of Crickets to Cha-Chings. Connect with Emily: Website: www.wholesaleinabox.com/ Instagram:

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24:45

Meshing a Passionate Career with a Profitable Side...

Crickets to Cha-Chings ·

2022/05/23

In this week's guest episode, Lauren interviews Lisa Joworski of AWE Struck Aspirations. Learn about Lisa's passionate career in therapeutic recreation working with the older population and how that fueled and inspired her digital download Etsy store. Connect with Lisa: Etsy: https://www.etsy.com/shop/AwestruckAspirations Facebook: https://www.facebook.com/AWEStruckAspirations/

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39:22

How to Use Social Media to Sell Your Products

Crickets to Cha-Chings ·

2022/05/16

In this week's guest episode, Lauren interviews Ang Swann-Doyon from The Social Focus. Ang talks about creating social media that meets your target demographic where they naturally already hang out. Learn key tips for special strategy and more in this week's episode of Crickets to Cha-Chings. Connect with Ang: Website: https://www.thesocialfocus.co/ Instagram: https://www.instagram.com/thesocial.focus/

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32:30

Developing Expertise in a Niche to Move from Physical...

Crickets to Cha-Chings ·

2022/05/09

Brooke McMichael got started in the world of monogramming and applique several years ago, but when the pandemic hit the need to have a business with less inventory and easier fulfillment took over. She transitioned from finished monogrammed items to creating digital embroidery files, joined Scale Your Sales, and her business has taken off (without having to be shipping merchandise and dealing with supply chain issues!) Tune in to hear her story of making that transition and developing the expertise

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05:07

Free Training, Shop Audits, and More!

Crickets to Cha-Chings ·

2022/04/25

If you haven't yet, head to laurenkeplinger.com/bootcamp to register for the Build Your Brand Bootcamp. Happening April 25-April 28, we're doing a daily training with private daily podcasts, shop audits, and a pop up community.

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32:09

This Simple Strategy will Double your Etsy Conversion...

Crickets to Cha-Chings ·

2022/04/18

In this week's solo episode, Lauren discusses a change you can make in your Etsy store to increase your conversion rate. Are you seeing a lot of traffic but not the conversions you want? Do know what conversion rate is typical for where you are in your shop? Are you offering too many choices to your customers, leading to decision fatigue? All of these questions and more are discussed this week in Crickets to Cha-Chings. Connect with Lauren: Brand Bootcamp Signup:

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34:18

Are your Etsy goals actually realistic?

Crickets to Cha-Chings ·

2022/04/11

Let's talk through what that looks like -- do you really want a full time income? what if you just want a supplemental income? can you hit that income goal with time intensive items? what kind of changes do you need to make to hit the revenue level you are wanting? Need more help? laurenkeplinger.com/checklist for the 8 step Etsy SEO Checklist

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22:46

Are You Paralyzed By the Fear of Taking the Next...

Crickets to Cha-Chings ·

2022/04/04

In this week's solo episode Lauren talks about the ever-emerging issue of failure to take the next step, and why it occurs. Whether you are in the research and learning phase of your shop, are looking for the next stage of growth, or haven't even launched your shop, this episode is for you! Learn about Lauren's theories as to why inaction is so prevalent and what she recommends to her students in this week's episode of Crickets to Cha-Chings! Resources: Instagram: Lauren.Keplinger Etsy

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31:19

Let's Talk Staging, Lighting, Watermarks, and All...

Crickets to Cha-Chings ·

2022/03/28

In this week's guest episode, Lauren talks to Amy Eaton. Amy is a professional photographer turned photography coach. Hear some of Amy's tips and tricks on what makes a great product photo. Amy is also channeling her skills into a new venture to help creatives and makers alike! Listen to all this and more on this week's episode of Crickets to Cha-Chings. Connect with Amy: Website: https://www.amytakespictures.com/ Instagram: https://www.instagram.com/amy.takes.pictures

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25:45

What to do When You’re Struggling With Business Burnout

Crickets to Cha-Chings ·

2022/03/21

In this week's solo episode, Lauren shares tips about things you can do if you feel like you're struggling with business burnout. She shares her own personal experiences with feeling burnt out over the last couple of years, and the cyclicality of her burnout that is a new discovery! All of this and more in this week's episode of Crickets to Cha-Chings! I’d love to connect with you! Instagram: @Lauren.Keplinger

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24:29

Finding the Sweet Spot Between What You Like to Make...

Crickets to Cha-Chings ·

2022/03/07

In this week's guest episode, learn how Emily took a personal interest and passion and turned it into a profitable business! Emily put her seamstress and knitting skills to work to launch Blue Corduroy, specializing in hats of all shapes, textures, and sizes! Learn some tips and tricks from someone who took a passion and turned it into a profit in this week's episode of Crickets to Cha-Chings. Connect with Emily: Etsy: https://www.etsy.com/shop/BlueCorduroy Instagram:

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23:07

How Angela Embraced Her Individuality to Find Success...

Crickets to Cha-Chings ·

2022/02/28

In this week's guest episode, Lauren interviews Scale Your Sales student, Angela Shehan. Angela's Etsy shop, Punaballoo specializes in punny print on demand items. Learn about Angela's experience diving right into the world of Etsy and some different strategies she deployed before she invested in Scale Your Sales in this week's episode. Connect with Angela: Etsy: https://www.etsy.com/shop/Punaballoo Website: https://www.punaballoo.com/

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30:57

Cheri Opened Her Etsy Shop in 2021 and Hit Six...

Crickets to Cha-Chings ·

2022/02/21

In this week's guest episode, Lauren interviews Scale Your Sales student, Cheri. Cheri opened her Etsy shop, The Rustic Rhode just 11 months ago and has already hit six figures in sales! Learn about Cheri's recipe for success and the most important lessons she learned as a Scale Your Sales student. Don't forget, doors are open now, enroll today! Connect With Cheri: Etsy: The Rustic Rhode Scale Your Sales Sign-Up: ScaleYourEtsySales.com

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209 results

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