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PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

43:49

Joanna Pineda, CEO of Matrix Group, on 25 Years in...

Associations Thrive ·

2024/05/01

This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:When and why she started Matrix Group.How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of

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39:15

88. Amith Nagarajan, Chairman of Blue Cypress, on the...

Associations Thrive ·

2024/04/25

How does your organization get started with AI? How does an organization develop deep AI expertise in AI, which arguably is the most transformative technology we will see in our lifetimes?In this episode of Associations Thrive, host Joanna Pineda interviews Amith Nagarajan, Chairman of Blue Cypress. Amith discusses:His ecosystem of companies that is focused on helping associations transform digitally through positive disruption.How he stumbled across associations 30 years ago and never looked

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34:18

87. Deborah McKinnon, Executive Director of The...

Associations Thrive ·

2024/04/18

Entrepreneurs, small business owners, and immigrants want to transfer their businesses to their children. Trust and estate attorneys make those transitions happen.In this episode of Associations Thrive, host Joanna Pineda interviews Deborah McKinnon, Executive Director of the American College of Trust and Estate Counsel (ACTEC). Deborah discusses:Her career journey to becoming Executive Director of ACTEC and her experience working with boards of large and small non-profit organizations.How ACTEC

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30:33

86. Michael DiFrisco, Executive Director American...

Associations Thrive ·

2024/04/11

If your association went away tomorrow, what would be lost and who would miss it?In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses:How cosmetic dentistry is on the rise; brands like Invisalign have become household names.How cosmetic dentistry is not a recognized specialty, but cosmetic dentists need specialized training.How membership numbers resurged after the pandemic. AACD Identified and

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29:05

85. Joe Lindahl, CEO of Mission MSA, on Rebranding...

Associations Thrive ·

2024/04/04

What do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives?In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses:How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder like Parkinson’s, but it is much worse because of the speed at which the disease progresses.The

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30:49

84. Howard Pearl, CEO of Charitable Rides and...

Associations Thrive ·

2024/03/28

Sometimes, donations to a non-profit can be burdensome for the organization. Many nonprofits lack the infrastructure to accept physical assets like cars and real estate. But automobile and real estate donations allow non-profit organizations to raise large amounts of money, and allow contributors to easily donate in a more significant way.In this episode of Associations Thrive, host Joanna Pineda interviews Howard Pearl, CEO of Charitable Adult Rides and Services (CARS). Howard discusses:How CARS is

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30:32

83. Matthew Hughes, CEO of the World Affairs Councils...

Associations Thrive ·

2024/03/21

How do you set guidelines and parameters for contentious conversations to keep discussions civil? How do you bring voices to the table that have been historically excluded?In this episode of Associations Thrive, host Joanna Pineda interviews Matthew Hughes, CEO of the World Affairs Councils of America. Matthew discusses:How WACA is a trade association of Local Councils around the country that bring diplomats, journalists and professors to communities, to foster discussion and understanding about

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32:11

82. James Thomas, Exec Director of the American...

Associations Thrive ·

2024/03/14

What’s it like to work for a for-profit vs. nonprofit company? How do you support your members during boom times, as well as downtimes?In this episode of Associations Thrive, host Joanna Pineda interviews James Thomas, Executive Director of the American Society of Home Inspectors (ASHI). James discusses:When and why ASHI was founded.The value of certification for a home inspector, as well as meeting the needs of licensed and unlicensed members.Why the home inspection business experiences a downturn

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28:51

81. Laura Caputo, Executive Director of the Romance...

Associations Thrive ·

2024/03/07

How do you rebuild trust in an organization? How do you bring back the members who previously felt excluded? How do you help your members navigate the AI landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Laura Caputo, Executive Director of the Romance Writers of America (RWA). Laura discusses:How romance is the largest fiction genre.How RWA defines romance as a work of fiction with a happily ever after ending, or happy for now.How RWA supports all writers of romance,

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30:55

80. Meredith Gibson, CEO, Association for Women in...

Associations Thrive ·

2024/02/29

What’s really working to change hearts and minds when it comes to diversity and inclusion? What’s the CEO journey like when you’ve been in an organization for a long time?In this episode of Associations Thrive, host Joanna Pineda interviews Meredith Gibson, CEO of the Association for Women in Science (AWIS). Meredith discusses:How she determined that what motivates her in her career is mission.When she became CEO of AWIS, she had conversations with staff, including someone who she thought was

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30:26

79. William Arnone, CEO, National Academy of Social...

Associations Thrive ·

2024/02/15

What is social insurance? Who does it benefit? Answer: Everyone!In this episode of Associations Thrive, host Joanna Pineda interviews William Arnone, CEO of the National Academy of Social Insurance. William discusses:What social insurance is – Social Security, Medicare, unemployment insurance and workers compensation. The US government pools risks across the entire country and then provides universal benefits to people in need.How the Academy is the largest community of scholars and experts on at

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28:40

78. Jose Segarra, Executive Director of the...

Associations Thrive ·

2024/02/08

In this episode of Associations Thrive, host Joanna Pineda interviews Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA). Jose discusses:Who ACUA members are: they are internal auditors in colleges and universities. ACUA members audit policies, procedures and compliances with these policies.How the rules around college athletes and the DEI programs that are being sunset because of the recent Supreme Court decision are keeping ACUA members up at night.Jose’s

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23:35

77. Pam Donahoo, CEO of America's Mortgage Banking...

Associations Thrive ·

2024/02/01

How do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work?In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses:How she got introduced to associations because of her mother, who ran an association.Pam’s advice for getting to know an association and its industry or profession when you’re a new

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41:25

76. Corey Rosenbusch, President and CEO of The...

Associations Thrive ·

2024/01/25

What do a plane hijacking, the war in Ukraine, the COVID-19 pandemic, a hurricane in Louisiana and a deep freeze in Texas have in common? They all contributed to a crisis in the global supply of fertilizer!In this episode of Associations Thrive, host Joanna Pineda interviews Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI). Corey discusses:The critical importance of fertilizer, without which the human population would drop by 50% because of mass famine.How COVID was a gift

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28:57

75. Adam Levy, Executive Director of the American...

Associations Thrive ·

2024/01/18

How can servant leadership revolutionize an organization? How do you serve the needs of healthcare professionals AND patients and their families? How do you reinvent your conferences so they cater to the needs of members, and don’t focus on the venue?In this episode of Associations Thrive, host Joanna Pineda interviews Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA). Adam discusses:How babies with cleft palate and craniofacial differences (we don’t call

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41:33

74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben...

Associations Thrive ·

2024/01/11

Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)This episode of Associations Thrive is a little different. Host Joanna Pineda had the opportunity to sit down with some of the top podcasters in the association industry.Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey

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26:02

73. Juan Amador, Executive Director of SACNAS, on...

Associations Thrive ·

2024/01/04

What does it mean to truly celebrate culture within the scientific community and why does it matter today? What role does mentoring play in shaping the careers of emerging scientists and leaders in STEM?In this episode of Associations Thrive, host Joanna Pineda interviews Juan Amador, Executive Director or the Society for Advancement of Chicanos/Hispanics & Native Americans in Science (SACNAS). Juan discusses:SACNAS's goal to increase the representation of Chicanos, Hispanics, and Native

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19:49

72. Looking Back on a Year of Associations Thrive...

Associations Thrive ·

2023/12/28

In this episode of Associations Thrive, host Joanna Pineda checks in with Leah Monica, Director of Marketing at Matrix Group International and Ray Stankiewicz, Director of Client Services. They look back on a year of Associations Thrive podcast episodes. They discuss:Their favorite podcasts, outside of Associations ThriveEpisodes that stood out for them this yearEpisodes that surprised themKey themes that echoed through multiple episodes, including:The theme of the importance of having a great

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25:29

71. Loretta DeLuca, CEO & Owner, DelCor Technology...

Associations Thrive ·

2023/12/21

How do you grow your company while maintaining relationships and quality? How do you stay on top of industry trends to be responsive to industry needs?In this episode of Associations Thrive, host Joanna Pineda interviews Loretta DeLuca, CEO & Owner of DelCor Technology Solutions (DelCor). Loretta discusses:Her beginnings in the association space and the founding of DelCor.How Delcor is run by a triumvirate (Loretta, Dave, Brian) and how they bring a wide range of experiences and perspectives to

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28:51

70. Marcie Finney, Executive Director, Cleveland Cord...

Associations Thrive ·

2023/12/14

How do you lead an organization that does great work AND is a great place to work?In this episode of Associations Thrive, host Joanna Pineda interviews Marcie Finney, Executive Director at the Cleveland Cord Blood Center (CCBC). Marcie discusses:What umbilical cord blood is and why we bank it.The differences between a private cord blood bank and a public cord blood bank.The life-saving treatments that are now available because of research enabled by cord blood and stem cell transplants.Marcie’s

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169 results

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