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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:44:20

Kevin Isbell on finding success with a small firm...

Trade Tales ·

2023/07/19

For years, Kevin Isbell was the right-hand man for top interior designers from coast to coast. Eventually, it came time to take what he’d learned and embark on a new journey at the helm of his own firm—a sink-or-swim moment that revealed just how daunting the route to design leader can be. In this episode, he shares how he found his footing as design principal and enlisted a support system to help him stay afloat.LINKSKevin IsbellKaitlin PetersenBusiness of Home

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01:11:33

How Noz Nozawa learned to invest in herself...

Trade Tales ·

2023/07/05

When Noz Nozawa left her 9-to-5 marketing job to start her design business, she took a major gamble with her career. It was in that precarious state that the San Francisco designer grabbed hold of what she could control, namely by tightening her purse strings. The firm’s slow, incremental growth worked to a point—until suddenly, Nozawa switched gears. In this episode of the podcast, she tells host Kaitlin Petersen about abandoning that scarcity-focused mindset, investing in her team’s wellbeing, and

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00:53:02

Why Bria Hammel wants designers to embrace their...

Trade Tales ·

2023/06/21

In the earliest days of Bria Hammel’s design business, landing a partnership with a construction firm offered her what every fresh designer dreams of: the chance to build a business with the certainty of a steady stream of projects coming down the pipeline. Of course, the firm eventually reached a point where letting go of that safety net was the only way to vet and choose a more specific clientele—and in doing so, craft an identity for the business that would take it to the next level.This episode

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00:42:50

Katie Vance on the secret to synching up a...

Trade Tales ·

2023/06/07

Katie Vance kicked off the current phase of her career a decade ago, as the sole interior designer at an architecture firm. Since then, a lot has changed—largely thanks to Vance’s efforts to oversee the practice’s transformation into a thriving design-build studio. In this episode, she explains how that shift fostered an affinity for risk-taking that carries through to this day.This episode was sponsored by The Savannah College of Art and Design. LINKSAhmad AbouZanatKaitlin PetersenBusiness of

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00:52:27

Ahmad AbouZanat on the power of treating clients like...

Trade Tales ·

2023/05/24

Ahmad AbouZanat’s early design gigs took him from Beirut to Houston and back again, before he finally settled in New York to launch his own firm. When a series of setbacks knocked his business off track, he almost folded the venture. Instead, he decided to double time his operational efforts and find new ways to put his firm on the map.This episode was sponsored by The Savannah College of Art and Design. LINKSAhmad AbouZanatKaitlin PetersenBusiness of Home

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00:46:30

Kelly Collier-Clark on paring down her offerings to...

Trade Tales ·

2023/05/10

Kelly Collier-Clark scaled up her business quickly, tackling full service projects, e-design, real estate services and podcasting in short order, all while juggling a full-time job. Then the pace began to pick up—and suddenly, her business began to feel like a many-headed monster. As she reckoned with how to move forward, she realized she would have to reconsider the reason she launched her business in the first place in order to find meaningful growth.This episode was sponsored by The Savannah

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00:48:01

How Katie Monkhouse rescued herself from burnout

Trade Tales ·

2023/04/26

Katie Monkhouse’s firm was moving along at a rapid pace—taking on new employees, new clients and new real estate before she even had a chance to envision its future. To keep the situation from spinning out of control, she enlisted the help of a business coach and soon came to a realization: in order to move her firm forward, she’d have to look inward first.This episode was sponsored by The Shade Store and Mitchell Gold + Bob Williams.LINKSKatie MonkhouseKaitlin PetersenBusiness of Home

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00:49:20

Christine Vroom finally started prioritizing her own...

Trade Tales ·

2023/04/12

Christine Vroom embarked on her design career at the ripe age of 16, and stuck with it through job detours and personal struggles alike. After recovering from a mental health crisis, she took on her biggest challenge yet: building a healthier design process—without sacrificing her firm’s upward climb.This episode was sponsored by The Shade Store and Mitchell Gold + Bob Williams.LINKSChristine VroomKaitlin PetersenBusiness of Home

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00:40:02

Byron Risdon on the luxury of slowing down

Trade Tales ·

2023/03/29

Byron Risdon has always known how to rise to the occasion—whether it was landing his first design job with no prior experience, or launching his business in a week’s time to take on his first solo project. Now, as he grows his firm, he’s letting go of the guilt that comes with no longer working overtime, and is instead learning to embrace the art of slowing down.This episode was sponsored by Universal Furniture and Savannah College of Art and Design.LINKSByron RisdonKaitlin PetersenBusiness of

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00:45:36

Why Sarah Goesling isn’t comfortable with being...

Trade Tales ·

2023/03/15

When Sarah Goesling entered the design industry, she was intent on learning it all: from plumbing to project management, no aspect of the job was too challenging to take on. After launching her own firm in 2019, she maintained the same ethos. In this episode, she shares why she’s unwilling to settle into a comfortable routine with her business, how she’s creating a company culture that fosters growth and development, and why she recently realized a longtime dream by tapping her sister to launch a

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00:50:32

How Pure Salt’s cofounders turned a signature look...

Trade Tales ·

2023/03/01

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.This episode is sponsored by Universal Furniture and

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00:44:28

Why Jenny Wolf isn’t afraid of ambitious employees

Trade Tales ·

2023/02/15

Jenny Wolf spent nearly a decade at her dream job before realizing her true passion was for design—so, she decided to go back to square one and start a new career. Then, years after launching her own firm, she felt the calling to pivot once again. This time, she would have to get strategic about structuring her existing business in order to make way for something new.This episode is sponsored by High Point Market. LINKSJenny WolfKaitlin PetersenBusiness of Home

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00:57:43

How Studio Heimat went from a twosome to a team

Trade Tales ·

2023/02/01

Even though Eva Bradley and Alicia Cheung Lichtenstein grew up halfway across the world (hailing from Switzerland and California, respectively) their first encounters within the walls of a lauded San Francisco design firm made it clear that they were destined to be working partners. After departing to start their own business, their two-person design process proved to be seamless. They’d fallen into a perfect rhythm—and yet, it was completely at odds with their ultimate goals of growing the business

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00:41:25

Nina Magon on letting go to grow [Rebroadcast]

Trade Tales ·

2023/01/18

Nina Magon entered the interior design industry with an instinct for the business side of things—whether it was employing her design school professors to pitch in on projects for her just-launched firm, or later using her rooky status on a design TV show to scale up her portfolio. As her firm enters the next phase, she’s focused on finding ways to shape up her team and her business’s back-end to provide the ideal luxury experience to clients.LINKSNina MagonKaitlin PetersenBusiness of Home

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00:43:10

Erin Gates on finding your voice [Rebroadcast]

Trade Tales ·

2023/01/04

Erin Gates has a special talent for identifying untapped potential: She started her own firm geared toward young professionals in Boston in 2007, finding great success among an underserved clientele; she was also an early design blogger, part of a shift that would transform the design industry (and send her own career skyrocketing). In this episode, the Wellesley, Massachusetts–based designer explains how she stayed authentic amid pressure to bend, how she finds team members that support her vision,

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00:55:01

Why clients are the essential piece in Rachel...

Trade Tales ·

2022/12/21

Rachel Halvorson started her firm in the wake of the recession, and found sudden success with celebrity clients and magazine covers all in the first years of her business. As she’d come to find out, establishing boundaries would be the only way to keep her fast-growing project pipeline from spilling over into all-out chaos.This episode is sponsored by Daniel House Club.LINKSRachel HalvorsonKaitlin PetersenBusiness of Home

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00:42:54

Why leveling up means longevity for Delia Kenza

Trade Tales ·

2022/12/07

Delia Kenza rose quickly through the world of design when a chance encounter landed her home in the pages of a magazine. While her business benefited from the structure of design platform Homepolish in its early years, going out on her own would mean establishing systems to help her firm keep up with the rising popularity—and making sure those same processes would anchor her firm for the long haul.This episode is sponsored by Daniel House Club.LINKSDelia KenzaKaitlin PetersenBusiness of Home

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00:46:51

The pandemic almost shut down Meg Lonergan’s...

Trade Tales ·

2022/11/23

When Meg Lonergan embarked on her design career, it seemed that her biggest hurdle was demonstrating to the rest of the design industry that despite her nontraditional education and early career experiences, she was just as talented and qualified as any other successful firm owner. Then, a near-total firm meltdown during the pandemic led her to a stunning realization: The biggest obstacle standing in the way of her firm’s growth was herself. This episode is sponsored by Daniel House Club and The

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00:39:53

Two decades in, Michael Cox's firm is still a work in...

Trade Tales ·

2022/11/09

After launching Foley & Cox in 2002, Michael Cox and his partner Mary Foley led the business through every high and low the industry had in store—including a recession, periods of rapid growth and multiple generations of clients—and refined their processes bit by bit with each new challenge and achievement. Now, the firm has fixed its focus on an even greater goal: finding new ways to nurture the next generation of design talent.This episode is sponsored by Daniel House Club and The Shade

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00:49:09

How Shaun Crha found his boundaries

Trade Tales ·

2022/10/26

Shaun Crha’s career kicked off with a steady rise into the high-stakes world of banking. When the stress of the job nearly pushed him to a breaking point in his health, however, he decided to instead pursue a calling that aligned more closely with his values, and soon combined his business acumen with a long-overlooked creative spark to start his own design business. Just when the firm hit its peak, however, a family emergency brought everything crashing down around Crha once again. It was then that

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143 results

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