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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:42:32

How Antonio DeLoatch earns clients' trust with real...

Trade Tales ·

2024/01/31

Antonio DeLoatch shook up his business two years ago by moving his LA-based firm to the East Coast. The transition brought its fair share of challenges, but it also provided a chance to start over with a refreshed brand and a new vision. In this episode, he shares more about the process of uprooting his firm and starting over in New York, the showhouse that changed everything for his business, and how he earns his clients’ trust with his frank money talk.This episode was sponsored by Universal

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00:45:04

How Amy Sklar overcame the fear of charging for her...

Trade Tales ·

2024/01/17

Amy Sklar’s early career was a full-circle journey that took her from design to show business and back again. When she finally landed at the helm of her own firm after starting her career within the strict confines of an architecture firm, she thrived on the ability to instate a supportive work culture and take on projects that place a premium on comfort and functionality. The financial side of things, however, didn’t come quite as easily. In this conversation, she shares the pivot that pushed her

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00:43:49

Why Clara Jung is cultivating personal freedom and...

Trade Tales ·

2024/01/04

Following a first career in law, Clara Jung became accustomed to a cutthroat, high pressure work environment. When she left her life as an attorney for a shot at interior design, she decided to do things a little differently. Now, at the helm of Banner Day Interiors, she’s crafting a work culture focused on employee growth and support, while also figuring out how to structure a firm that can run on its own—even if that means sometimes taking herself out of the equation.LINKSClara JungKaitlin

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00:49:54

Marieanne Khoury-Vogt spent two decades building an...

Trade Tales ·

2023/12/20

Marieanne Khoury-Vogt spent much of her career absorbed in one big, constantly-unfolding project. As town architect of Alys Beach, Florida, she’s helped create a community where essential needs are within reach and the aesthetics are in alignment. In recent years, she’s also branched out into new projects and services, embarking on an era of exploration and reinvention. In this episode, she shares her experiences developing a town that sustains its residents over a lifetime; why she’s not afraid to

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00:34:24

How Caren Rideau found new opportunities within a...

Trade Tales ·

2023/12/06

Caren Rideau found that specializing allowed her imagination and expertise to reach new heights. The real challenges came when she turned her attention toward professional growth—for her own business, and for the next generation of designers. In this episode, she shares why using social media to attract clients and employees, the benefits of being a kitchen specialist in an industry filled with full service designers, and how combining design with her other passions has allowed an entirely new brand

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00:49:35

Why Matthew Tenzin’s firm includes a holistic design...

Trade Tales ·

2023/11/22

Early in his career, Matthew Tenzin embarked on a spiritual transformation that led him to a rather unlikely early role—as a Buddhist monk. He took the principles he learned with him when he transitioned to a career in design, eventually launching a second arm of his business that blends holistic practices, healthy materials and an approach to interiors that goes far beyond the limits of a home’s four walls.This episode was sponsored by Jaipur Living.LINKSMatthew TenzinKaitlin PetersenBusiness of

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00:51:40

Why Blair Moore brought receiving in-house

Trade Tales ·

2023/11/08

Blair Moore set out to create designs that last—and found that the industry wasn’t quite ready for her. Her response was to build a firm that forged its own path to quality design: by operating its own warehouse, crafting a line of furnishings and training the next generation so the legacy will live on.This episode was sponsored by Jaipur Living.LINKSBlair MooreKaitlin PetersenBusiness of Home

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00:55:44

How philanthropy transformed Amy Kartheiser’s firm

Trade Tales ·

2023/10/25

When Amy Kartheiser launched a charity project several years ago, her goal was to process pain and foster connection through design. As the initiative unfolded, she watched that objective quickly transform into something much bigger, becoming an essential piece of her business and bringing a new sense of meaning to the firm’s work along the way.This episode was sponsored by Jaipur Living and Moore & Giles.LINKSAmy KartheiserKaitlin PetersenBusiness of Home

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00:43:17

How Leslie Murchie Cascino defines success on her own...

Trade Tales ·

2023/10/11

Leslie Murchie Cascino operates as a team of one—but looking at her collaborative design process, you’d never know it. On this episode of the podcast, she explains what being a one-woman show means for her as a mother, and how she avoids getting caught up in other peoples’ definitions of success.This episode was sponsored by Jaipur Living and Moore & Giles.LINKSLeslie Murchie CascinoKaitlin PetersenBusiness of Home

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00:48:47

Why Zoe Feldman doesn't believe in complete transparency

Trade Tales ·

2023/09/27

Zoe Feldman got some surprising advice just as she was starting to feel settled in her business: While she thought she couldn’t afford to hire more employees, she was told that if she wanted to keep delivering a high level of service, she couldn’t afford not to. On this episode of the podcast, she shares why she’s introduced a scaled-down option to her design offerings for clients who just want good advice, the many ways she has built philanthropy into the fabric of her firm, and why she insists

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00:52:45

“Trust the process” is right there in Courtney...

Trade Tales ·

2023/09/13

Courtney McLeod's early encounter with a take-charge client left her project in ruins—and almost derailed her firm’s growth. The story of her rebound is a masterclass in taking steps to secure your clients’ trust before it’s too late. On this episode of the podcast, she shares how her first showhouse experience provided her business with an unexpected lifeline, why she always asks clients to define what a successful project means to them, and how she’s finding purpose in creating opportunities for

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00:56:03

Miranda Cullen found a way to turn a profit on time...

Trade Tales ·

2023/08/30

Miranda Cullen felt like she cracked the code to no longer leaving money on the table when she created a new business model that could make a profit on time billing alone, which meant that her firm wouldn’t have to turn away inquiries for small jobs. Then, she realized the concept had that potential to expand far beyond her firm. On this episode of the podcast, she shares how separating from her business partner has taught her to trust her intuition, why she’s looking to franchise her firm’s unique

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00:47:01

Dane Austin on leading his firm with love

Trade Tales ·

2023/08/16

At a certain point in his firm's journey, Dane Austin decided to abandon the pressure for perfection and instead tell clients the truth about the design process—the good, the bad and the ugly. By restructuring his business around a radically transparent approach, he’s transformed the design process for his clients, his employees and finally, himself. This episode was sponsored by Universal Furniture and Maison et Objet. LINKSDane Austin Kaitlin PetersenBusiness of Home

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00:49:53

Why Regan Baker hired three former clients

Trade Tales ·

2023/08/02

Regan Baker has a unique claim to fame: she’s hired three of her former clients as employees. On this episode of the podcast, she explains why they all wanted to work for her once their projects wrapped, and how they each brought invaluable insights from other industries that turbocharged the business’s growth. She also shared what it feels like to step away from the work you love in order to expand your team, and which roles to hire first if you want to get growth right.This episode was sponsored

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00:44:20

Kevin Isbell on finding success with a small firm...

Trade Tales ·

2023/07/19

For years, Kevin Isbell was the right-hand man for top interior designers from coast to coast. Eventually, it came time to take what he’d learned and embark on a new journey at the helm of his own firm—a sink-or-swim moment that revealed just how daunting the route to design leader can be. In this episode, he shares how he found his footing as design principal and enlisted a support system to help him stay afloat.LINKSKevin IsbellKaitlin PetersenBusiness of Home

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01:11:33

How Noz Nozawa learned to invest in herself...

Trade Tales ·

2023/07/05

When Noz Nozawa left her 9-to-5 marketing job to start her design business, she took a major gamble with her career. It was in that precarious state that the San Francisco designer grabbed hold of what she could control, namely by tightening her purse strings. The firm’s slow, incremental growth worked to a point—until suddenly, Nozawa switched gears. In this episode of the podcast, she tells host Kaitlin Petersen about abandoning that scarcity-focused mindset, investing in her team’s wellbeing, and

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00:53:02

Why Bria Hammel wants designers to embrace their...

Trade Tales ·

2023/06/21

In the earliest days of Bria Hammel’s design business, landing a partnership with a construction firm offered her what every fresh designer dreams of: the chance to build a business with the certainty of a steady stream of projects coming down the pipeline. Of course, the firm eventually reached a point where letting go of that safety net was the only way to vet and choose a more specific clientele—and in doing so, craft an identity for the business that would take it to the next level.This episode

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00:42:50

Katie Vance on the secret to synching up a...

Trade Tales ·

2023/06/07

Katie Vance kicked off the current phase of her career a decade ago, as the sole interior designer at an architecture firm. Since then, a lot has changed—largely thanks to Vance’s efforts to oversee the practice’s transformation into a thriving design-build studio. In this episode, she explains how that shift fostered an affinity for risk-taking that carries through to this day.This episode was sponsored by The Savannah College of Art and Design. LINKSAhmad AbouZanatKaitlin PetersenBusiness of

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00:52:27

Ahmad AbouZanat on the power of treating clients like...

Trade Tales ·

2023/05/24

Ahmad AbouZanat’s early design gigs took him from Beirut to Houston and back again, before he finally settled in New York to launch his own firm. When a series of setbacks knocked his business off track, he almost folded the venture. Instead, he decided to double time his operational efforts and find new ways to put his firm on the map.This episode was sponsored by The Savannah College of Art and Design. LINKSAhmad AbouZanatKaitlin PetersenBusiness of Home

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00:46:30

Kelly Collier-Clark on paring down her offerings to...

Trade Tales ·

2023/05/10

Kelly Collier-Clark scaled up her business quickly, tackling full service projects, e-design, real estate services and podcasting in short order, all while juggling a full-time job. Then the pace began to pick up—and suddenly, her business began to feel like a many-headed monster. As she reckoned with how to move forward, she realized she would have to reconsider the reason she launched her business in the first place in order to find meaningful growth.This episode was sponsored by The Savannah

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