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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of

business management

All Episodes

05:12

Choosing Joy is an Intentional Act_A Poem_Episode 3,...

10PlusBrand ·

2023/12/17

Did you know that Jesus Christ was not actually born on Christmas? AND it really doesn’t matter? Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!" Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and

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09:04

Develop Generative AI Tools - What Business Leaders...

10PlusBrand ·

2023/12/15

To get a head start riding the generative AI wave, what do business leaders need to do now? 1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & people for the Age of AI. 3rd: Develop experience design & what AI can NOT do. This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1,

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10:45

AI Decision-making Checklist for Leaders: Do I Need...

10PlusBrand ·

2023/12/12

A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies. American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned. In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first. Stay tuned

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03:13

Episode 100: World War III by Proxy_Joanne. Z. Tan

10PlusBrand ·

2023/10/20

World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries). Can the US afford to support Israel, Ukraine, Taiwan? Who can defeat the US? World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War. To watch it as a video To read it as a

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06:00

Episode 99: Personal Branding: Why it is a balancing...

10PlusBrand ·

2023/10/07

Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising

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03:16

Episode 98: What has ”Are you Good’” got to do with...

10PlusBrand ·

2023/10/06

What did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous! That is the beginning of the end of democracy, liberty, and what is true good. Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about

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02:00

Episode 97: News, Anxiety and Partisanship_2 Minute...

10PlusBrand ·

2023/09/30

The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results: - We as a country are stuck in the mud, deeper and deeper into divisiveness. - We continue on the destructive path of viewing "us" versus "them". - The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless,

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09:16

Episode 96: ChatGPT and LinkedIn Profiles: What AI...

10PlusBrand ·

2023/08/13

First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the

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12:30

Episode 95: Oppenheimer’s Gift of Rhetorical Power...

10PlusBrand ·

2023/07/30

Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech. I admire Oppenheimer’s nuance, intellect, brilliance, and the

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20:11

Episode 94: Yosemite Adventure, Part 4 of 4: Heeding...

10PlusBrand ·

2023/07/14

Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the Hungry Bear Diner - Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth -

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09:31

Episode 93: Yosemite Adventure, Part 3 of 4: Clouds...

10PlusBrand ·

2023/07/14

"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail - To watch it as a video - To read it as a blog - To watch part 4 Please don't forget to like it, comment, or

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12:12

Episode 92: Yosemite Adventure, Part 2 of 4: Climbing...

10PlusBrand ·

2023/07/14

Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again and again - To watch it as a video - to read it as a blog - To watch part 3 Please don't forget to like

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14:20

Episode 91: Yosemite Adventure, Part 1 of 4: The...

10PlusBrand ·

2023/07/14

For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or with another? - Campfires - The four seasons in a day - temperature changes at high altitude - To watch it

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01:05

Episode 90: Who are you, when those are gone? - A...

10PlusBrand ·

2023/05/13

Wild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ... - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for

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02:40

Episode 89: Our own identity, our individual freedom...

10PlusBrand ·

2023/05/10

Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult… Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face. But sooner or later, the mirage will fade, and no one can escape the hard truth... - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or

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02:14

Episode 88: The Tennessee Three and the Holy Week_A...

10PlusBrand ·

2023/04/08

The Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - To download free ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for

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06:57

Episode 87: Brand Building, Organizational Culture,...

10PlusBrand ·

2023/03/29

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers. What is brand building? Let your brand vision guide your organizational leadership and internal workforce Vision is the ultimate linchpin for both internal and external brand loyalty Organizational Culture is a Function of a Brand Vision Brand Loyalty is the Ultimate Measure of Brand Success Contact us for an initial consultation To read it as a

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01:35

Episode 86: A short and funny excerpt from Joanne Z....

10PlusBrand ·

2023/03/29

"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards... To read it as a blog To watch is as a video Please don't forget to like it, comment, or

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01:49

Episode 85: How Political Correctness & Self...

10PlusBrand ·

2023/03/23

When you are not speaking your mind, you give your power away. Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda. Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth. And don’t underestimate that the vast majority of people thirst for truth, respect truth, and

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01:20:26

Episode 84: Ukraine War & World War III? Mass...

10PlusBrand ·

2023/03/01

Putin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers": 1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to

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