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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

37:16

How To Transition Your Displays For Different Seasons

The Difference Maker Revolution Podcast ·

2024/06/30

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine’s current transition from baby season to High School Senior graduation, as well as a variety of

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34:11

E76 | Hiring & Building A Team In The Photography...

The Difference Maker Revolution Podcast ·

2024/06/23

Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process. Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. They create an organised environment where photographers can do their best. Managers oversee the studio's overall operations. They take care of

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29:31

E75 | Beating the ‘Silent Recession’

The Difference Maker Revolution Podcast ·

2024/06/16

A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them. As a photographer, recessions can mean facing fewer bookings as people make cutbacks. The knee jerk reaction is to cut spending across the board, but this isn’t necessarily the best strategy to maintain your

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28:35

E74 | Top Tips on offering finance options to your...

The Difference Maker Revolution Podcast ·

2024/06/09

Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the Right Option: Weigh the benefits and drawbacks of finance versus payment plans, and understand how they can influence client satisfaction and business

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30:50

E73 | How to get the most from your Expo Marketing

The Difference Maker Revolution Podcast ·

2024/06/02

Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and branding are important, but secondary to this primary objective. Additionally, they provide valuable tips for effectively managing trade show conversations,

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32:37

E72 | Fill your business with the oxygen it needs

The Difference Maker Revolution Podcast ·

2024/05/26

In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to managing reserves, we’ve got the insights you need to ensure your business stays strong. Tune in and breathe new life into your financial strategy—because

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37:09

E71 | How To Overcome Clients Cancelling or...

The Difference Maker Revolution Podcast ·

2024/05/19

In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three

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30:30

E70 | Offers and Marketing In The Photographic Industry

The Difference Maker Revolution Podcast ·

2024/05/12

In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about running offers. There's a concern that providing discounts or special deals might unintentionally diminish their brand, compromise work quality, or reduce

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37:52

E69 | Making Your Work Priceless

The Difference Maker Revolution Podcast ·

2024/05/05

Are you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography. Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate the beauty of genuine connections and the magic of storytelling through photography. In this episode, you'll hear: How James beautifully mirrors

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31:06

E68 | The Secret To Attracting 'Potential Clients'

The Difference Maker Revolution Podcast ·

2024/04/28

Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of offers, we cover it all. Don't overlook older leads—nurture those relationships! Plus, find out how a positive mindset can boost your marketing game. Feeling

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37:08

E67 | Why are Client Avatars so important?

The Difference Maker Revolution Podcast ·

2024/04/21

Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs. However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to recognise when certain clients may not align with our values and adjust our avatars accordingly. By learning from these challenges, we can refine our

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35:11

E66 | How should you use Deposits and Session Fees?

The Difference Maker Revolution Podcast ·

2024/04/14

In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often. A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients. However, some clients choose to cancel 24 hours before a session, or even on the same day! This may seem like a disaster, but it actually presents an opportunity to foster a relationship with that client. We explore

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37:49

E65 | It's NOT about luxury - It's about Making A...

The Difference Maker Revolution Podcast ·

2024/04/07

In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras. However, this approach doesn't always yield a bustling client base. Instead, by prioritising the delivery of high-quality results, photographers can demonstrate their dedication to excellence, fostering trust and reliability among their clientele. This focus on quality over ostentation is crucial for building a

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29:38

E64 | How to Properly Connect with Clients and Stop...

The Difference Maker Revolution Podcast ·

2024/04/01

Are you finding it difficult to truly understand your photography clients and keep them engaged? Asking the right questions is key to discovering what matters most to them and making an emotional connection. Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong rapport. This prevents clients from losing interest down the line and helps land more bookings. By tailoring questions to learn about each

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30:24

E63 | Facebook -v- Google for Lead Generation

The Difference Maker Revolution Podcast ·

2024/03/25

Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring? With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients. When you understand what your audience truly wants and focus on their needs and desires rather than just photography, you'll be able to create transformational experiences that will turn them into long-term clients. By implementing a proven system of proactive

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36:28

E62 | Difference Makers Don't entertain 'Sellers...

The Difference Maker Revolution Podcast ·

2024/03/18

How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients. As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting comfortable with discomfort, as pushing past your limits is when real growth occurs. Most importantly, have faith in your ability to make a

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35:07

E61 | Difference Makers Keep All Their Weeding For...

The Difference Maker Revolution Podcast ·

2024/03/11

How do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time. Ronan asks Jeanine and Steve how they weed out the leads from their marketing and discover which of them are actually going to make a booking. Jeanine reflects on the detriment of

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29:36

E60 | What does 'defining your own success' mean?

The Difference Maker Revolution Podcast ·

2024/03/04

Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as long as you're passionate about your work. They explore overcoming fears of failure by focusing on the joy of the journey, not just the destination

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25:10

E59 | What is Difference Maker Marketing?

The Difference Maker Revolution Podcast ·

2024/02/26

In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear: What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the most money The role of your studio in your marketing Why marketing isn't just about getting new clients The importance of understanding your ideal

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27:12

E58 | The Difference Maker Revolution is born!

The Difference Maker Revolution Podcast ·

2024/02/19

In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution! They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as AI, on society and the photography industry, and ways to stay ahead of the curve. The team also discovers their similarities with the Avengers! In

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159 results

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