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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

49:42

Book Launch Secrets

Novel Marketing ·

2024/03/06

This year marks the end of an era.The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses.Launching a book is one strategy that works well for indie and traditional as well as fiction and nonfiction.But why is a book launch so important?In this week’s episode, you’ll discoverWho needs a book launch (and who doesn’t)Other methods that work for some authorsWhat a successful book launch does for your book and your

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34:48

How to Publish on a Budget

Novel Marketing ·

2024/02/28

How much money does it cost to become a professional author?Any profession will cost you when you're just getting started. If you're broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.Assuming you have some money, you need a spending plan. But how much money do you need to budget for the first five years of your writing career? I asked Kent Sanders, host of The Profitable Writer Podcast and founder of the Profitable Writer Community, a

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25:34

How to Write Emails That Readers Want to Read

Novel Marketing ·

2024/02/21

Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't matter how many subscribers you have if they don't open and read your emails.How do you craft the kind of emails that capture your reader's attention and help you sell more books?In this week's episode, you'll learnThree elements that make readers open your emailsWhich element is least importantWhat to write in your

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44:58

How to Build a Tribe Online And Form a Community of...

Novel Marketing ·

2024/02/14

A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term "tribe" go out of fashion?Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile amongst readers, but you need to know how and where to build a tribe if you want it to grow.In this week's episode, you'll

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25:21

How to Market With No Money

Novel Marketing ·

2024/02/07

Two authors recently asked me the same question: “What should I do if I have no money for book marketing?"It’s a question that requires exploration and evaluation. If you have the same question, you may be at a crossroads. You have two options if you want to write but have no money for marketing.In this week’s episode, we’ll examine the two paths forward from the no-money conundrum. You’ll discoverWhether money spent on writing is an expense or an investmentHow to turn the “expensive option”

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22:30

When to Quit

Novel Marketing ·

2024/01/24

Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired.Should you quit? My answer may surprise you.Maybe you should.Publishing is an industry where almost everyone has a financial incentive to see you keep going. People in the publishing industry don’t earn money if you quit. But there is a lot of money to be made by telling writers exactly what they want to hear: “You will be the next bestseller and hottest

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36:44

From Page to Screen: How to Adapt your Novel into a...

Novel Marketing ·

2024/01/17

Do you long to see your story on the big screen? If so, I have good news.Every streaming platform is desperate for new content to give them the edge in the ongoing streaming wars, and traditional TV stations and movie companies are as prolific as ever. Even radio stations and theaters are looking for new content.But how do you turn a 100,000-word novel, which would be a 12-hour audiobook, into a two-hour movie? Is that even possible? Where do you begin?Few things boost a book's sales like a

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14:15

Chrome Extensions Every Author Needs in 2024

Novel Marketing ·

2024/01/10

Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance.Wouldn't it be great if you had an assistant who could correct a typo in your email before you hit send? How much time would you save if you didn't have to think of a new password for every account? Would you get fewer headaches if you didn't have to scroll past obnoxious ads as you research?Chrome extensions are tools that

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43:18

Publishing Industry Secrets Revealed at the Penguin...

Novel Marketing ·

2024/01/02

For those outside the publishing industry, the inner workings of the industry are wrapped in mystery.How do books get published?Who decides which books to publish?How well are books selling?How much money do authors really make?In secretive industries, information is typically leaked through hacks, whistleblowers, and court cases. Cases involving big publishers rarely go to trial because big companies dislike having their secrets publicized.But when one of the largest publishers in the history of

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66:39

How to Write for American Readers - An Outsider’s...

Novel Marketing ·

2023/12/13

Did you know that one in five Novel Marketing listeners lives outside the United States?Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their books in America. Why? These United States are made up of 11 ethno-geographic regions, each with its own culture. Your book will resonate with one region more than others, but how do you find out where it will sell?In this week’s episode, which will be our

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31:27

Five Plugins Every Author Website Needs in 2024

Novel Marketing ·

2023/12/06

Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your website. Each of WordPress’s nearly 60,000 plugins can add specific functionality to your website. But how do you know which ones you need and which to avoid?In this week’s episode, you’ll learnThree categories of WordPress pluginsHow to tell if a free plugin is good (or not!)Which plugins your author website needsWhich plugins you should avoidIf you’ve been

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40:00

How to Publish Your Book as an Audiobook With Scott...

Novel Marketing ·

2023/11/29

For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion.That means audiobooks are no longer an optional, nice-to-have feature when you launch your book.But how do you make an audiobook? Should you read it yourself or hire a narrator?In this week’s episode, Scott Sigler walks us through the steps of turning your book into an audiobook, and you’ll discover you have several good options. You’ll learn how toWrite a book that sounds

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36:20

Time Saving Tools for Authors

Novel Marketing ·

2023/11/22

When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends introduced me to the right tool for the job: a rice cooker. Its only function was to perfectly cook rice, and it worked every time.While I never got good at cooking Asian food, I always had great rice because I had the right tool for the job.When we're cooking up books, many of us waste time doing things the hard way because we don't have the

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43:07

How to Successfully Self Publish Your Book in 2023...

Novel Marketing ·

2023/11/15

So you're thinking about self-publishing a book.You've heard self-published authors can make more money, control the content and design, and have better access to marketing data.But self-publishing a book can be daunting. There are so many factors involved: writing, editing, formatting, finding a cover designer, uploading to Amazon, setting up a sales page, and promoting your book.Self-publishing, also known as indie publishing, is not for the faint of heart.But sometimes the overwhelm

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20:28

Black Friday Promo Tips for Authors

Novel Marketing ·

2023/11/08

Black Friday marketing phenomenon is an opportunity, but it's also a threat.In this week's episode, I share some powerful tips to supercharge your book sales!You'll learnWhat motivates people to buy books on Black FridayWhich book promotion tactics work best on the big dayThree mistakes to avoid when running your holiday promotionWhat to do if Black Friday marketing stresses you out!Black Friday isn't technically a holiday, but you can still maximize your book sales while readers

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33:48

How to Protect Your Writing From Reputation Theft

Novel Marketing ·

2023/11/01

There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book you didn’t write listed with the books you did write.The crazy thing about this attack is that it might not be illegal.It is such a new type of attack that

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35:31

Book Marketing 101: Price

Novel Marketing ·

2023/10/25

How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.Instead, you should ask, "What are the best prices for my book?"In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price

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37:33

How Larry Correia Became a Mega-Bestseller by Writing...

Novel Marketing ·

2023/10/18

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking

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48:25

How to Sell Books Directly to Readers with Joanna Penn

Novel Marketing ·

2023/10/11

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a

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36:37

How to Win Friends and Pitch Your Book

Novel Marketing ·

2023/10/04

Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.People. People. People. Some authors struggle in their careers simply because they are isolated. How do you connect with people who can help make your book successful? My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.One

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