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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

24:10

Why AI Isn’t Replacing You—It’s Freeing You

The Duct Tape Marketing Podcast ·

2025/03/26

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious

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22:57

How Businesses Can Thrive in Uncertain Times

The Duct Tape Marketing Podcast ·

2025/03/20

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.Today we discussed: [00:00]

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26:53

How to Outrank Big Competitors in Search

The Duct Tape Marketing Podcast ·

2025/03/19

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable

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21:20

7 Paths to a Successful Startup

The Duct Tape Marketing Podcast ·

2025/03/13

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small

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22:55

The Truth About SEO, AI, and Content in 2025

The Duct Tape Marketing Podcast ·

2025/03/12

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.Today we

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22:54

Agency Growth Starts with Existing Clients

The Duct Tape Marketing Podcast ·

2025/03/06

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and

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24:07

How Small Businesses Win on Reddit in 2025

The Duct Tape Marketing Podcast ·

2025/03/05

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media

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22:22

Why Selling Less Could Be the Key to Earning More

The Duct Tape Marketing Podcast ·

2025/02/27

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable

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23:11

The Zero-Click Internet: What It Means for Your...

The Duct Tape Marketing Podcast ·

2025/02/26

Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a

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17:53

The 7 Roles Every Small Business Owner Must Master...

The Duct Tape Marketing Podcast ·

2025/02/20

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in

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22:16

How to Attract Your Ideal Customers with the Right...

The Duct Tape Marketing Podcast ·

2025/02/19

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.Today we discussed: [00:00] Opening [00:09] Introducing

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22:42

Why Storytelling is the Most Powerful Business Skill...

The Duct Tape Marketing Podcast ·

2025/02/13

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or

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23:20

Storytelling Converts Better Than Sales Tactics Every...

The Duct Tape Marketing Podcast ·

2025/02/12

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion

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20:23

Low Budget, Big Impact: Crafting Video Ads with Humor

The Duct Tape Marketing Podcast ·

2025/02/06

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate

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24:12

Cold Outreach Strategies That Actually Work in 2025

The Duct Tape Marketing Podcast ·

2025/02/05

Matthew McQueen of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025,

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24:04

The Franchise Playbook: Insider Tips for First-Time...

The Duct Tape Marketing Podcast ·

2025/01/30

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom.Today we discussed: [00:00] Opening [01:03] Franchising History [02:06] Franchise vs. Independent Business [03:28] Is

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23:00

How to Adapt, Thrive, and Stay Human in an AI-Driven...

The Duct Tape Marketing Podcast ·

2025/01/29

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an

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19:54

The Framework That Transformed My Business (And Can...

The Duct Tape Marketing Podcast ·

2025/01/23

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale

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20:07

Why Your Focus Groups Are Failing and What to Do Instead

The Duct Tape Marketing Podcast ·

2025/01/22

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections

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21:40

Stop Killing Ideas! Use "Yes, And" Instead of "No,...

The Duct Tape Marketing Podcast ·

2025/01/16

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling

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