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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

21:37

4 Pillars for Social Selling

The Duct Tape Marketing Podcast ·

2025/11/13

John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships, and create value-driven content that stands out in a sea of generic AI posts. You'll learn why video, carousel posts, and authentic engagement outperform automation—and how to optimize your professional brand for 2026. If you're looking for best practices for social selling on

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20:55

10 Questions to Ask Before Hiring an Agency

The Duct Tape Marketing Podcast ·

2025/11/12

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we

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20:41

Give Your Marketing Strategy a Smart Upgrade

The Duct Tape Marketing Podcast ·

2025/11/07

*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike

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23:10

AI, Content Strategy, and Building a Brand That Lasts

The Duct Tape Marketing Podcast ·

2025/11/06

*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and

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22:39

Trust, Storytelling, and the Future of Brands

The Duct Tape Marketing Podcast ·

2025/10/30

John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust. 00:00 Introduction 00:33 Meet Ernie Ross 01:10 What Is Intangence? 04:27 Trust as Brand

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20:54

Why Hope Is a Leadership Strategy

The Duct Tape Marketing Podcast ·

2025/10/29

Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human

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23:14

The Human Side of AI Branding

The Duct Tape Marketing Podcast ·

2025/10/23

Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing

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20:21

Your Google Business Profile Is the Secret to Local SEO

The Duct Tape Marketing Podcast ·

2025/10/22

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google

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22:54

How to Build Your AI Team, Task by Task

The Duct Tape Marketing Podcast ·

2025/10/16

Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human

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23:35

Turning Values Into Action

The Duct Tape Marketing Podcast ·

2025/10/15

Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic,

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20:21

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast ·

2025/10/09

Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of Momentum and reveal how leaders can intentionally create and sustain it. Drawing from insights across sports, business, and the military, Don shares a proven framework for transforming small moments into lasting success. Listeners will learn how to engineer momentum, build belief,

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10:22

7 Steps to a Complete Visibility Audit

The Duct Tape Marketing Podcast ·

2025/10/02

John breaks down why SEO is no longer just about rankings—it’s about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You’ll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers. 00:00 Start 01:00 SEO in 2025 01:27 Rankings Are Dead 02:17 The Visibility Audit 02:47 Step 1: AI

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21:09

Why Your LinkedIn Ads Aren't Working

The Duct Tape Marketing Podcast ·

2025/10/01

Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work. 00:00 Start 00:33

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28:14

The Future of SEO in the Age of AI Search

The Duct Tape Marketing Podcast ·

2025/09/25

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction

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23:46

How to Create Exceptional Experiences

The Duct Tape Marketing Podcast ·

2025/09/24

Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty,

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19:55

How to Stay Visible in the AI Search Era

The Duct Tape Marketing Podcast ·

2025/09/18

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. 00:00 Opening 00:58 Evolution of Search Engine Optimization 03:01 The Current State of Search 03:41 Focus on Search Visibility Instead of Rank 06:13 How to Demonstrate EEAT 09:04 Audit Your Content Gaps

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23:17

Building a Business That Runs Without You

The Duct Tape Marketing Podcast ·

2025/09/17

Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the “$10K Hour” framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain

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19:56

Why Thought Leadership Is the New PR

The Duct Tape Marketing Podcast ·

2025/09/11

Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in

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22:14

Building Resilience at Any Age

The Duct Tape Marketing Podcast ·

2025/09/10

Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage. Today we discussed: 00:00

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17:27

The New SEO Playbook for Business Growth

The Duct Tape Marketing Podcast ·

2025/09/04

*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss

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1,204 results

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