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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

28:14

The Future of SEO in the Age of AI Search

The Duct Tape Marketing Podcast ·

2025/09/25

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before. 00:00 Introduction

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23:46

How to Create Exceptional Experiences

The Duct Tape Marketing Podcast ·

2025/09/24

Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty,

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19:55

How to Stay Visible in the AI Search Era

The Duct Tape Marketing Podcast ·

2025/09/18

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. 00:00 Opening 00:58 Evolution of Search Engine Optimization 03:01 The Current State of Search 03:41 Focus on Search Visibility Instead of Rank 06:13 How to Demonstrate EEAT 09:04 Audit Your Content Gaps

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23:17

Building a Business That Runs Without You

The Duct Tape Marketing Podcast ·

2025/09/17

Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the “$10K Hour” framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain

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19:56

Why Thought Leadership Is the New PR

The Duct Tape Marketing Podcast ·

2025/09/11

Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in

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22:14

Building Resilience at Any Age

The Duct Tape Marketing Podcast ·

2025/09/10

Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage. Today we discussed: 00:00

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17:27

The New SEO Playbook for Business Growth

The Duct Tape Marketing Podcast ·

2025/09/04

*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss

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26:54

How Books Can Shape Success

The Duct Tape Marketing Podcast ·

2025/09/03

Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life. Today we discussed: 00:00 Introduction 00:53 Meet Todd

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10:08

Why AI Is Reshaping Every Stage of the Buyer’s Journey

The Duct Tape Marketing Podcast ·

2025/09/03

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

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22:05

The Brain Science Behind Successful Marketing

The Duct Tape Marketing Podcast ·

2025/08/28

Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real

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21:49

Adapting Agencies for the AI Era

The Duct Tape Marketing Podcast ·

2025/08/27

Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, Brent shares insights on how agencies can adapt to evolving client expectations, leverage AI tools, and stay competitive in a rapidly shifting market. Listeners will gain valuable strategies for thriving in the post-AI era of marketing. Today we discussed: 00:00 Start 01:03 Meet Brent

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21:44

Why Inner Excellence Creates Outer Success

The Duct Tape Marketing Podcast ·

2025/08/21

Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He’s coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights

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26:39

Marketing in the Era of Uber Trends

The Duct Tape Marketing Podcast ·

2025/08/20

Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America’s most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can

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22:04

Why Peer Groups Accelerate Success

The Duct Tape Marketing Podcast ·

2025/08/14

Victoria Downing, president of Remodeler’s Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and better work-life balance. In this episode, she reveals how the structure, accountability, and shared wisdom of peer groups can cut your growth timeline in half. From managing group dynamics to fostering a culture of investment in teams, Victoria shares proven strategies any entrepreneur

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22:32

How to Own Your Marketing Strategy

The Duct Tape Marketing Podcast ·

2025/08/13

Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth. Today we

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23:38

Why Branding Begins With Your Team Culture

The Duct Tape Marketing Podcast ·

2025/08/07

Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding — and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly

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25:03

The Secret Weapon of Great Brands

The Duct Tape Marketing Podcast ·

2025/08/06

Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy. Today we discussed: 00:00

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22:09

Empowering Small Business with AI & Strategy

The Duct Tape Marketing Podcast ·

2025/07/31

Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners

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21:38

Unlocking Hidden Profits

The Duct Tape Marketing Podcast ·

2025/07/30

Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and

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25:41

Long-Term Leadership Outlasts Short-Term Wins

The Duct Tape Marketing Podcast ·

2025/07/24

Chris Ducker is a serial entrepreneur, bestselling author, and founder of Youpreneur, a leading personal brand business education company. He is the author of The Long-Haul Leader: How to Lead and Win in the Long Game of Business, a powerful guide to sustainable leadership and intentional growth. In this episode, Chris shares hard-earned insights on overcoming burnout, building meaningful work-life balance, and creating long-term impact as a leader. Listeners will walk away with a clear framework

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1,191 results

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