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PODCAST

The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes and James Boeckmann

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you"re ready to discover how to make purposeful marketing work for you,

business marketing

All Episodes

00:22:36

#40: Performance Marketing Deep Dive On Facebook Ads

The Purposeful Marketing Podcast ·

2023/04/04

Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to debate the hardest challenges, questions, and executions that performance marketers face in their day-to-day executions. In this fourth installment, Aaron and Kevin discuss everything about Facebook Ads.

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00:24:00

#39: Why should or shouldn't we care about internal...

The Purposeful Marketing Podcast ·

2023/03/28

Whose job is it to perform internal marketing? Why do you need internal marketing? How do you use internal marketing to break through the barriers? Mary, James, and Aaron discuss how marketers can promote their actions, ideas, and thoughts, and why they matter within their organizations.

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00:28:02

#38: How do you say goodbye to Marketing Gurus?

The Purposeful Marketing Podcast ·

2023/03/21

Early in your marketing career, you may attach yourself to a marketing guru. It makes sense to learn from others who’ve done it before. But when is it time to move on? Mary, James, and Aaron discuss why marketing gurus are necessary, when do you have that aha moment that gurus are no longer needed, and what happens when you become a marketing guru?

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00:30:33

#37: What should B2B marketers know that we know now?...

The Purposeful Marketing Podcast ·

2023/03/14

B2B marketers have to make a thousand little decisions every day on the road to success. Understanding that path becomes easier with the right tools and right guides to get you there. Today we chatted with co-founder of Dreamdata.io, Steffen Hedebrandt, about key lessons we’ve learned along our B2B marketing journey. Check out Steffen Hedebrandt on LinkedIn for revenue attribution content: https://www.linkedin.com/in/steffenhedebrandt/ Check out Dreamdata - The leading B2B revenue attribution

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00:22:10

#36: When do you know it’s time to break up?

The Purposeful Marketing Podcast ·

2023/03/07

When is it time to break up? At a certain point a relationship has reached it’s conclusion and there’s a right way and wrong way to end it. Mary and Aaron breakdown this age ole question in regard to their experiences working in-house and at agencies including when do you know a client/agency is not a best fit and what is the best way to offboard client relationships.

en

00:22:39

#35: Performance Marketing Deep Dive On LinkedIn Ads

The Purposeful Marketing Podcast ·

2023/02/28

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this third installment, Aaron and Kevin discuss everything LinkedIn Ads.

en

00:28:29

#34: Why do Strategic Narratives matter?

The Purposeful Marketing Podcast ·

2023/02/22

Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.

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00:28:13

#33: Should we care about A.I. generated content?

The Purposeful Marketing Podcast ·

2023/02/16

What’s the impact of A.I. generated content on marketing strategy and execution? Aaron, Mary and James sit down to discuss a prevalent topic with outsized ramifications. Perhaps there is none. The hosts break it all down and offer their own point of views.

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00:23:44

#32: How to create and capture demand?

The Purposeful Marketing Podcast ·

2023/02/08

Hello listeners. Aaron is here to talk about a new format on The Purposeful Marketing Podcast. Once a month, we are inviting Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76 to discuss the hardest challenges, questions and executions that performance marketers face in their day-to-day executions. In this second installment, Aaron and Kevin discuss capturing demand vs creating demand.

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00:24:14

#31: The why not approach. Featuring, Thinker &...

The Purposeful Marketing Podcast ·

2023/01/31

What you do or do not do early in your marketing career can have a considerable impact. On today’s episode, Aren Buresh, Thinker & Strategist at Gorilla 76, discusses the "why not approach" for professional development and growth. The hosts and their guest share experiences in their careers where saying yes helped them level up their marketing.

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00:21:31

#30: We live in two worlds: the physical and the...

The Purposeful Marketing Podcast ·

2023/01/24

Hosts Mary and Aaron jump into the theoretical to ask the thought-provoking question: how does the physical and digital world impact our marketing strategy and execution? In this light-hearted discussion, Mary and Aaron specifically discuss how buyers buy today and where they spend their time. Perhaps that is in the digital world. Perhaps that is in the physical world. You can tune in to find out more.

en

00:28:15

#29: Should a marketing team be a factory or a...

The Purposeful Marketing Podcast ·

2023/01/18

You may have heard a debate about whether a marketer should be an artist, scientist, or mathematician. But what should a marketing team be? Mary, Aaron, and James discuss if a marketing team should aim to be a factory or a laboratory. They explain how your marketing strategy can win if the goal is output based versus hypothesis based. Each host adds their point of view working at agencies and in-house where these approaches have been adopted.

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00:33:45

#28: Is marketing a science or philosophy? w/ Leanne...

The Purposeful Marketing Podcast ·

2023/01/10

Leanne Dow-Weimer, host of Markigy: The Science of Marketing Strategy, joins Mary, Aaron and James to discuss how science and marketing come together. Leanne shares the history of her podcast and even breaks down her non-linear path to becoming a marketer. We also bring up the LinkedIn Echo Chamber and how it all brought us together on this very recording. Go listen to Markigy: The Science of Marketing

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00:25:16

#27: How do you do more with less?

The Purposeful Marketing Podcast ·

2022/12/22

In 2023, most marketers will hear this phrase: “do more with less.” In fact, this is a phrase most marketers have listened to throughout their careers. Mary, Aaron, and James sit down to discuss what this actually means. Can you act on it? How does this make a marketing team feel? What is the human and emotional cost? Listen to find out more.

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00:25:15

#26: What the heck is a Performance Marketer?

The Purposeful Marketing Podcast ·

2022/12/13

Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to discuss the most complex challenges, questions, and executions that performance marketers face in their day-to-day executions. In this first installment, Aaron and Kevin start with the ultimate question: “ What the heck is a performance marketer?” Do you have a performance marketing question or challenge

en

00:30:24

#25: What’s in your control as a marketer?

The Purposeful Marketing Podcast ·

2022/12/06

In life as a marketer, there’s only so much in your control. In today’s episode, we opened up a space to conduct some marketing therapy. Mary, James and Aaron discuss how you can respond to what is and what isn’t in your control.

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00:28:14

Bonus: Are there marketing tactics that don’t align...

The Purposeful Marketing Podcast ·

2022/12/01

Today we are reaching into our vault to publish an episode from the cutting room floor. Enjoy this bonus episode of The Purposeful Marketing Podcast! Are there marketing tactics that don’t align with the purpose of marketing? The short answer is of course. But the long answer is much more interesting. The group points out some tactics they find out of sync with any reasonable definition of “the purpose of marketing.” Some of the usual bad-guy tactics are discussed, along with some tips for

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00:29:24

#24: Can TikTok work for B2B Marketing pt. 2?...

The Purposeful Marketing Podcast ·

2022/11/29

On today’s episode, we’ve invited a friend of the program Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to chat about his personal TikTok journey, where he grew from 0 followers to over 70,000 in 2 years. We break down the history of TikTok as a platform, what unique app features drive audience growth, and what the B2B industry can actively do on TikTok to grow its brand.

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00:29:24

#23: How To Make A Complex Go To Market Strategy Simple

The Purposeful Marketing Podcast ·

2022/11/15

The philosophers in James and me know that sometimes the simplest answer is usually the correct one. But in marketing, we are often faced with building a complex GTM marketing strategy. Mary, James, and Aaron put their brains together to discuss the reasons why a marketing strategy is over complicated and actionable ways on how to make it simple.

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00:35:53

#22: The "Why" to Project Management featuring Alex...

The Purposeful Marketing Podcast ·

2022/11/08

If you’ve worked as an in-house marketer, then you’ve probably never worked with a project manager. Project management is a crucial function in making sure the why gets executed as the what, how and when. In this episode, we brought in our favorite project manager to drop some knowledge on project management best practices, the theories behind them, and how you can put them into practice.

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