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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

27:29

Which type of core content is right for your pet...

Your pet business, Your way ·

2023/09/05

Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?If so this podcast episode is for you, as it will help you decide which style of content is right for you.And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.In this episode, I’m going to talk about why you should invest time and resources

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46:53

Having the confidence to step out of your comfort...

Your pet business, Your way ·

2023/08/29

When Sarah Jones launched My Anxious Dog, her business dedicated to selling yellow space awareness products, people said there was no point in them.At that point, eight years ago, the concept of a dog in yellow symbolizing anxiety and the need for space was relatively unheard of.Sarah knew the vital role these products played for anxious dogs and their owners, because of her experience with her own anxious dog, Cocker Spaniel Bella.Instead of giving up, people being dismissive made Sarah determined

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34:50

Getting comfortable and confident talking about your...

Your pet business, Your way ·

2023/08/22

Starting a business or managing one that's been operating for a while can make articulating what you do a challenge.As a business owner, there could be numerous reasons why you may lack confidence in promoting yourself.In the podcast episode, I'm focusing on why it's so important to feel comfortable and gain confidence when it comes to discussing how you support your clients.We'll define what confidence really is, and share some straightforward strategies to nurture it.After all, if you're hidden

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29:37

Navigating controversy in your pet business

Your pet business, Your way ·

2023/08/17

In this episode of the podcast I'm talking about how to navigate controversy in your pet business.It's in light of a situation that has emerged regarding Absolute Dogs and commercial puppy breeding with links to other pet brands including Tug-e-Nuff which has had a lot of coverage on social media.Because so many pet professionals have links with these organisations, from having trained with Absolute Dogs or at Devon Dogs, or having used, bought, sold or been an affiliate for Absolute Dogs and

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36:13

Step away from the crowd and tune in to what your...

Your pet business, Your way ·

2023/08/15

What if the path to growing your pet business wasn’t following the latest trends on social media but involved listening to people instead?That’s what Hayley Bonwick discovered worked for her when she set up her handmade pet accessory business Handmade by Hayley B.Hayley found trying to keep up with the ever changing demands of platforms completely overwhelming.Yet when she went to events with her flyball team and local shows, she LOVED chatting to people about what they needed for their dogs.So

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40:08

Behind the scenes at Sunnyside Cottage - doing...

Your pet business, Your way ·

2023/08/01

Fancy a look behind the scenes at some of the things I’ve learned since taking over a dog-friendly holiday cottage?I’ve been working with pet business owners for five years but have always felt a little lacking because I didn’t have a pet business of my own.That changed in April 2023 when I started a new holiday cottage business and took over Sunnyside Cottage in Robin Hood’s Bay.My plan was to make it a paradise for pups, and to implement what I’ve learned working as a journalist, coach and blogger

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40:32

The power of building relationships to grow your...

Your pet business, Your way ·

2023/07/24

Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.She works with small pet brands helping them showcase their work beautifully through her photography.Kerry says the key thing she has done to grow her business is build relationships with people in her community on social media and championing the work they do.In this episode she talks about working with brands who share your values and ethos, trusting your intuition and

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12:08

Introducing the Your Pet Business Content Your Way...

Your pet business, Your way ·

2023/07/21

Welcome to the first episode of the Your Pet Business Content Your Way podcast.This show is for you if you want to do things that feel right for you, that feel comfortable, that feel like you're being true to yourself.It's for you if you can't be bothered with the things you must do, if you're sick of hearing what you should be doing, and if you've had enough of people saying you have to do things their way. This podcast is for you if you want to do things your way.In this introductory episode I'm

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20:58

Why I've decided to end the Publicity for Pet...

Your pet business, Your way ·

2023/06/22

After three and a half years, I’ve made the decision to stop the Publicity for Pet Businesses podcast and give it a makeover.I have loved every moment of chatting to over 100 guests and putting out nearly 200 episodes, through the pandemic and the cost of living crisis that followed.The advice I’ve shared here, along with the brilliant insights from guests, has helped get pet businesses in the press, on the telly, and has led to huge boosts in sales and visibility.I’ve moved away from focusing

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12:24

Why I'm taking a break from the podcast

Your pet business, Your way ·

2023/05/23

This is a bonus episode of the podcast where I'm talking about why I'm taking a break for a couple of weeks due to family commitments.These are the key topics and timings in this episode:0.04 - Introduction of this episode. 0.20 - What to normally expect from the podcast.1.02 - Why I'm explaining myself in this episode.1.47 - What's happening in my personal life that's impacted on my business.3.34 - My eye condition and how that's impacted on my business.5.42 - What happens when someone sticks a

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32:24

How to create a bank of 'anytime' content for your...

Your pet business, Your way ·

2023/05/18

Can you imagine what it would be like to be able to dip into a bucket of ready to go social media posts about your pet business every time you’re stuck for what to say.Material that you’ve created, so it’s not something you’ll see other businesses sharing, that’s unique to you, personalised for your clients?Having a bank of content can take away the ‘aghhhh’ and the demands we feel are put on us to constantly feed social media and content platforms.And ultimately make life easier for ourselves.In

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45:15

Embracing Imposter Syndrome in your pet business with...

Your pet business, Your way ·

2023/05/11

Can Imposter Syndrome be something that is helpful for your pet business?According to Nicola Kinnard-Comedie, my guest on the podcast this week, it can.Nicola is a business and mindset coach for equine and canine practitioners.She helps clients change their mental programming and develop business strategies to grow their horse or dog focused business.Self doubt, feeling as if you’re not good enough, worrying about your capabilities and being your own worst critic are issues I see all the

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31:55

Using the Trust Equation to build confidence in your...

Your pet business, Your way ·

2023/05/04

Trust is so important when a pet owner is considering a business to take care of their pet or provide a product for their pet.So how do you go about building it? There’s a formula you can follow called The Trust Equation and I’m exploring it on this week’s podcast.Created by management consultant David Maister in the 1990s, it’s made up of four components.The first three are credibility, reliability and intimacy, three things that will help people feel confident about working with you or using your

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49:42

Stuff the social media rules and do things your way...

Your pet business, Your way ·

2023/04/27

Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid.She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed.We chat about what it was like when Instagram made significant changes, doubling down on video and how this impacted her work.Plus, falling in love with the challenges you face, building resilience, how important it is to keep looking backwards at what you’ve accomplished,

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20:12

10 ways to use ChatGPT for your pet business content...

Your pet business, Your way ·

2023/04/20

Have you been reading about ChatGPT and other ai tools and wondering if they might be helpful in your pet business?When I first tried ChatGPT in January, I’ll be honest, I wasn’t sure, and my mind was totally blown by it.Chat GPT is OpenAI’s Generative Pre-trained Transformer.It describes itself as an ‘AI-based chatbot that uses natural language processing to interact with humans and provide relevant information or responses.‘As a large language model, it has been trained on vast amounts of text

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31:14

21 things to consider when starting a pet business...

Your pet business, Your way ·

2023/04/13

Are you considering setting up a Facebook group for your pet business?They’re a brilliant way to raise your profile, build a community, learn what your customers and clients need and make friends.It’s a place where you can share your knowledge and expertise, find people to collaborate with and build your network and connections.Nearly five years ago I started a Facebook group, Publicity Tips for Pet Businesses, named after the title of my book.Since then it’s grown to over 2000 members and I’ve

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56:39

From corporate life to launching a dog training...

Your pet business, Your way ·

2023/04/06

Zoe Willingham is the founder of Best Behaviour Dog Training in Suffolk and started her business after leaving behind a corporate career.If you’ve ever wondered what it takes to grow a large dog training academy, build a team to support you and live with nearly 100 animals, this podcast is for you.Zoe decided to learn more about dog training after getting her first dog Millie, a Cavalier King Charles Spaniel.She studied to become a dog trainer alongside her corporate job, then qualified as a

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23:44

Why I trained as an accredited coach and what it...

Your pet business, Your way ·

2023/03/30

When you’re looking for a pet business coach or mentor, is it important that they are certified?That they’ve followed a training programme, are affiliated with a professional body, and follow a code of ethics?The coaching industry is unregulated, similar to the dog training industry, and anyone can say they are a coach.I know this causes frustration in the pet professional world, as it’s important to follow an industry standard.And it’s why I decided to train to be a coach and studied for the ILM

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25:07

Two types of publicity you need for your pet product...

Your pet business, Your way ·

2023/03/23

Note this is a recording of a workshop I did for Product Guru in March 2023. If you’d like to chat about working together, click here to head to my Calendly page here: https://calendly.com/rachelspenceruk/discovery-callsIn this podcast, I’m talking about the two types of publicity you can use for your pet product business and you can listen in on the player link or read the key points covered as a blog.Key topics and timings in this episode: 0.02 - Introduction.2.44 - The different types of

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28:53

Learn to love LinkedIn with Nicki Cameron from The...

Your pet business, Your way ·

2023/03/16

Of all the platforms, LinkedIn is the least popular for pet businesses but Nicki Cameron has embraced it with gusto.In just over 18 months, she’s styled herself as the dog lady of LinkedIn and it’s bringing in leads and inquiries for her photography business.Nicki also did a 31 day ‘Brighten up your January’ challenge, lighting up LinkedIn AND all the other social platforms.And it helped to take her email list from zero to over 300 subscribers in just a month.In this chat, Nicki shares how she

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