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PODCAST

Digital Marketing ROWhy?

Federated Digital Solutions

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of

business marketing

All Episodes

2:56

Tip Tuesday: Optimize Your SEM Budget With The Right...

Digital Marketing ROWhy? ·

2024/10/29

This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

29:18

Preparing Your 2025 Marketing Budget: Part 3

Digital Marketing ROWhy? ·

2024/10/23

This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:54

Tip Tuesday: The Importance Of Industry Trends and...

Digital Marketing ROWhy? ·

2024/10/22

Happy Tip Tuesday! This week, Shannon shares a tip from Lori Akey, campaign specialist, about the importance of staying up to date on trends in your industry and consumer behavior, including emerging technologies. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:46

Tip Tuesday: What To Do With Extra Budget At The End...

Digital Marketing ROWhy? ·

2024/10/15

Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

26:14

Preparing Your 2025 Marketing Budget: Part 2

Digital Marketing ROWhy? ·

2024/10/10

This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions for display ads, OTT, video streaming and addressable geofencing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:18

Tip Tuesday: The One Thing Every Social Media Post Needs

Digital Marketing ROWhy? ·

2024/10/08

This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

4:11

Tip Tuesday: Targeting Audiences Using Structured vs....

Digital Marketing ROWhy? ·

2024/10/01

Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

21:32

Preparing Your 2025 Marketing Budget: Part 1

Digital Marketing ROWhy? ·

2024/09/26

If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in 2 weeks for part 2 of this budget season discussion! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:24

Tip Tuesday: Targeting Multiple Audiences To Drive ROI

Digital Marketing ROWhy? ·

2024/09/24

Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:05

Tip Tuesday: How To Get A Trackable ROI Out Of Your...

Digital Marketing ROWhy? ·

2024/09/17

Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

26:08

The Success of Streaming TV For Advertisers

Digital Marketing ROWhy? ·

2024/09/12

This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:20

Tip Tuesday: Why Consistency Matters With Blogs

Digital Marketing ROWhy? ·

2024/09/10

Happy Tip Tuesday! This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:07

Tip Tuesday: How To Use Geofencing To Target Consumers

Digital Marketing ROWhy? ·

2024/09/03

Happy Tip Tuesday! This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

24:17

How Radio Is Embracing Digital Opportunities For...

Digital Marketing ROWhy? ·

2024/08/29

Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their clients. This week, Shannon chats with James Derby, Chief Strategy Officer at FDS, about several digital opportunities that radio is embracing that drive revenue for clients. Read Federated Digital Solutions' blog Federated Digital Solutions on

en-US

2:39

Tip Tuesday: Try This Strategy For Digital Marketing...

Digital Marketing ROWhy? ·

2024/08/27

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:39

Tip Tuesday: How To Make Every Second Count In Your...

Digital Marketing ROWhy? ·

2024/08/20

Happy Tip Tuesday! Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

18:29

How To Get The Most Out Of Your Marketing Reporting

Digital Marketing ROWhy? ·

2024/08/15

Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing. This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to dig deep to understand the "why" behind the numbers in your report. In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business. Read Federated Digital Solutions' blog Federated Digital

en-US

30:07

How A StartUp Business Can Get Started with Marketing

Digital Marketing ROWhy? ·

2024/08/15

Got the entrepreneurial bug? In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

3:20

Tip Tuesday: How Blogs Fit Into The Consumer Journey

Digital Marketing ROWhy? ·

2024/08/13

Happy Tip Tuesday! Krystal is in for Shannon again. This week's tip is from Melissa Weirick, social media specialist at FDS, about how blogs help consumers move through the consumer journey. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

2:33

Tip Tuesday: Our #1 Tip For Creating Social Media...

Digital Marketing ROWhy? ·

2024/08/06

Happy Tip Tuesday! Krystal Vivian is in for Shannon this week, and she shares a tip about how businesses should be thinking about social media content for their business. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedInSee omnystudio.com/listener for privacy information.

en-US

191 results

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