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PODCAST

Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

business design

All Episodes

37:31

Using Strategy to Inform Your Marketing

Profit Is A Choice ·

2023/04/16

226: Using Strategy to Inform Your Marketing with Brooke Chapman Joining me today is Brooke Chapman. She's the executive director of Three by 3 and Nine Boxes. Brooke has a proven track record in helping small businesses really create a strategy around their marketing. Today we're going to be talking about strategy versus tactics in your business with regard to marketing. Brooke uses a phrase that made me laugh, she calls it random acts of marketing. That's when we're just doing tactical work

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07:24

How to Determine When to Raise Rates and When to...

Profit Is A Choice ·

2023/04/02

225: How to Determine When to Raise Rates and When to Absorb Costs WITH MICHELE WILLIAMS As a business owner, one of the biggest challenges you face is managing your pricing strategy in response to fluctuating costs. Pricing is a crucial element that can determine the success or failure of a company. On the podcast today we will explore how to manage this in your business. Topics Mentioned: Cost management Brand promise Pricing structure Strategy Key Thoughts: Setting the right

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28:12

Delegating to Free Your Time

Profit Is A Choice ·

2023/03/26

224: Delegating to Free Your Time with Dominique Deraiche Joining me today on the podcast is Dominique Deraiche, with Designer Elite. She is a co-founder of Designer Elite, which provides Operations and Support for interior designers. Dom and I are going to have an awesome conversation on how to get help, how to determine when we're in overwhelm, and how to ask for support and delegate without dumping. Enjoy. Topics Mentioned: Delegate Virtual assistant Overwhelm Key Thoughts: It's

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56:46

Functional Fitness for the Health of your Body and...

Profit Is A Choice ·

2023/03/19

223: Functional Fitness for the Health of your Body and Business with Barbi Burris Joining us on the podcast today is Barbi Burris. Barbi is the owner of Full Well fitness and has a signature program the Well Stretched Life. She is a Christ follower, a flight attendant, a certified fitness instructor - she does all the things. She knows what it's like to have a very busy life and to try to work in being fit at the same time. And you know, that's the life that many of us have, we're really, really

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10:38

Quiet Quitting in the Workplace

Profit Is A Choice ·

2023/03/05

222: Quiet Quitting in the Workplace WITH MICHELE WILLIAMS Have you heard of quiet quitting? Maybe you have seen or felt it in your business or when speaking with a colleague. Quiet quitting is defined as an emotional quitting instead of physically doing so. On the podcast today we are exploring quiet quitting. What it is, how it occurs, how to spot it and hopefully stop it before it escalates. Topics Mentioned: Disengaged Lack of motivation Employee health Connected workplace Key

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46:41

Niching in Your Design Business From the Start

Profit Is A Choice ·

2023/02/26

221: Niching in Your Design Business From the Start with Kaitlin Brophy Joining me on the podcast today is Kaitlin Brophy with Brook and Elm. What I love about the conversation that we're about to have is that it's going to be focused on creating a niche company from the very beginning, using skill sets from a prior career, and also just building a business with intentionality. So I hope you enjoy the podcast. Topics Mentioned: Niche Outdoor design intentionality Building in a season

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01:00:44

Selling Authentically in Your Design Business

Profit Is A Choice ·

2023/02/19

220: Selling Authentically in Your Design Business with Nikki Rausch Joining me on the podcast today is Nikki Rausch. She is a sales coach and trainer and author and a speaker. And she talks about authentically moving people through a sales process. I'm so excited to have her on. She has her own podcast, The Sales Maven. So make sure you check that out and welcome to the podcast. Topics Mentioned: Creating a sales progression Create curiosity Closing the loop Power of silence in the sales

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14:36

Benchmarks for the Interior Design Industry

Profit Is A Choice ·

2023/02/05

219: Benchmarks for the Interior Design Industry WITH MICHELE WILLIAMS Here is a question I get repeatedly when someone shows me their financials, “Is this good?” While many may be good judges of great design – being a judge of great financials can be a bit more difficult if you don’t know what you are looking at or how to compare the numbers you are seeing. In this podcast I will share some benchmarks for financials in the Interior Design industry – and in healthy businesses in general. Topics

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57:10

Strategies for Hiring Well in Your Interior Design Firm

Profit Is A Choice ·

2023/01/22

218: Strategies for Hiring Well in Your Interior Design Firm with Jamie Van Cuyk Today we have Jamie Van Cuyk. Jamie is a hiring strategist, a podcast host, and a speaker. And today we are going to dive into all things hiring. I know that hiring a team has been very difficult for many of you, you've probably had some starts and stops along the way. You're wondering what the next right hire is, how to make sure you're choosing the right person. And that's the conversation that we're going to dig

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48:26

Aligning Your Values with Your Daily Actions

Profit Is A Choice ·

2023/01/15

217: Aligning Your Values with Your Daily Actions with Sandra Halling Today we're going to be talking with Sandra Halling. And Sandra describes herself as a recovering corporate consultant turned anti-hustle, pro-equity, productivity coach. We're going to be discussing all about listening to ourselves, having an awareness, and then creating some opportunities to protect ourselves while we're also building our firms. And so it was just such an awesome fun conversation, but also one that helps you

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11:45

Starting the Year Well

Profit Is A Choice ·

2023/01/02

216: Starting the Year Well with Michele Williams Usually, we talk about ending a year well. What could it look like to start the year well? Hang with me as we consider what could make our year begin well. Topics Mentioned: Intention Ease Profitable Key Thoughts: To be honest, sometimes I really get caught in the tension of wanting to start the new year, but at the same time, not really wanting it to come, usually, because I'm looking ahead, and I'm taking it all in. And all I can think

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01:16:05

Hardship is a Great Teacher in Your Business

Profit Is A Choice ·

2022/12/25

215: Hardship is a Great Teacher in Your Business with Ceil DiGuglielmo On the podcast for our yearly review and process session is Ceil DiGuglielmo of the Sew Much More podcast. This is a joint podcast that we love and look forward to each year. This year we seemed to really look at our personal lives and how they intermixed with our business lives a bit more. Also, listen in to hear the one thing that we both struggled with this year that we have enjoyed so much in the past. Topics Mentioned:

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22:46

How to Easily Create a Strategic Plan for Your Design...

Profit Is A Choice ·

2022/12/18

214: How to Easily Create a Strategic Plan for Your Design Firm with Michele Williams This week we're rerunning episode 131 of the Profit Is A Choice podcast, “How to easily create a strategic plan for your design firm.” This is an awesome topic that we processed through a couple of years ago. And I will say to you, it is still relevant and it's something that we work on and focus on in Scarlet Thread Consulting all the time. I want to encourage you as you wrap up this year, and get ready for next,

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09:32

Is Your Workplace Toxic?

Profit Is A Choice ·

2022/12/04

213: Is Your Workplace Toxic? with Michele Williams Do you know how to define a toxic workplace? Are you the one bringing the discord into the office or is someone else? Maybe you are looking for a job and want to know what to steer clear from. Today, we are going to talk about what makes a workplace feel yuk – and how to spot areas for improvement. Topics Mentioned: Bullying Belittling Anxiety Fear Key Thoughts: It is possible for even the healthiest of companies to have some

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46:41

Tax Deferral and Risk Management for your Company

Profit Is A Choice ·

2022/11/27

Tax Deferral and Risk Management for your Company with Ed Bryan It is not often that I get to dive into a topic that is totally foreign to me when we start the podcast. Usually, I have heard something about the topic and have a little knowledge. The 831(b) plan was a new thing – and Ed Bryan joins me to help us understand this tax deferral and risk management opportunity. Topics Mentioned: Insurance Tax deferral Risk management Plan Key Thoughts: It's like traditional insurance. But

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49:03

Creating an Accounting Foundation for your Design...

Profit Is A Choice ·

2022/11/20

Creating an Accounting Foundation for your Design Business with Erin McGhee Today I am welcoming Erin McGhee to the podcast. Erin describes herself as an Accounting Manager for service-based businesses. Her big goal – to put you in charge of your money. As you can tell, we have a lot in common. Listen in as we discuss what is needed to have you in the driver’s seat of your business vehicle and what it takes to keep you there. Topics Mentioned: Organize Implement Maintain Financial Process

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09:20

Building a Community of Support

Profit Is A Choice ·

2022/11/06

Building a Community of Support with Michele Williams Lately I have been thinking about the value in building a community of support for your business. We really are not in business alone. In this podcast I am going to share some of my community, how I chose it, how it supports me – and how you can do the same. Topics Mentioned: Community Needs Alignment Key Thoughts: Early on in my career, and probably life, I thought that I had to find the one best friend or the one resource, or the one

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41:24

Metrique Solutions is Your Financial Partner in Business

Profit Is A Choice ·

2022/10/24

209: Metrique Solutions is Your Financial Partner in Business with Jack Tompkins Joining me again on the podcast today is Jack Tompkins of Pineapple Consulting. Jack and I, along with a whole team of people, work on Metrique Solutions, a financial dashboard developed to support creative entrepreneurs – like you! Today we are talking about how Metrique Solutions is a financial partner in your business. It is not a replacement for your accounting or project management software, but an adjunct. Topics

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55:12

How to Use Niching and Systems to Grow Your Business

Profit Is A Choice ·

2022/10/17

208: How to Use Niching and Systems to Grow Your Business with Carolyn Boldt Today on the podcast we have Carolyn Boldt. Carolyn is passionate about holistic health and wellness and has crafted a business that focuses on designing in these industries. There are so many good takeaways in this podcast and Carolyn really has a heart to share and teach. Listen in as she shares the journey to focus on a niche that she loved and how it has prompted a different way to scale. Topics Mentioned: Niche

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09:44

Developing Perseverance in Your Firm

Profit Is A Choice ·

2022/10/03

207: Developing Perseverance in Your Firm WITH MICHELE WILLIAMS Can we just talk about perseverance? Perseverance is defined as doing something despite the difficulty or delay in achieving success. With all the things happening in our world and industry over the last two years, I would say that most of us are living in this space right now. Listen in to today’s episode where we discuss how we can keep going, even when the road seems long ahead of us. Topics Mentioned: Failure Risk Goals

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152 results

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