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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:17:34

LinkedIn's New Premium Feature for Company Pages: New...

The LinkedIn™ Branding Show ·

2024/05/02

IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:16:21

Are Your Destroying YOUR Brand as a "Copy Cat Clone"...

The LinkedIn™ Branding Show ·

2024/04/25

IN THIS EPISODE: We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get on the platform with you, your expertise, and your message to be unique, keep going and win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn

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00:14:54

The "Right" Time to Start Your LinkedIn Business...

The LinkedIn™ Branding Show ·

2024/04/18

IN THIS EPISODE:This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer this with the Power of Two branding and business approach and the when, how, and why to start your business page. BUY YOUR COPY: Our book,

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00:14:07

How to Boost Your LinkedIn Presence and Get Visible...

The LinkedIn™ Branding Show ·

2024/04/11

IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on

en

00:16:07

Give Your LinkedIn Profile a Refresh: Top Places to...

The LinkedIn™ Branding Show ·

2024/04/04

IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

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00:33:11

How to Grow Your LinkedIn Brand In the Next 90 Days:...

The LinkedIn™ Branding Show ·

2024/03/28

IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on LinkedIn. We'll share tips from our book, top podcast episodes, and new ways to step out and stand out here. Let's make the next 90 days your kick-off to

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00:13:22

The Dark Side of Fake Credibility on LinkedIn: How to...

The LinkedIn™ Branding Show ·

2024/03/21

IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on

en

00:13:20

How Much Time Should You REALLY Invest on LinkedIn?...

The LinkedIn™ Branding Show ·

2024/03/14

IN THIS EPISODE:You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:14:16

How to Differentiate Yourself, Avoid the Comparison...

The LinkedIn™ Branding Show ·

2024/03/07

IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover

en

00:19:16

How to Use LinkedIn Direct Messages (DMs) to Start...

The LinkedIn™ Branding Show ·

2024/02/29

IN THIS EPISODE: LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:13:02

How (and Why) Employees Can Build Their Personal...

The LinkedIn™ Branding Show ·

2024/02/22

IN THIS EPISODE:Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:16:02

How to Know When It's Time to Pivot Your Personal...

The LinkedIn™ Branding Show ·

2024/02/15

IN THIS EPISODE: Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, and in this tell-all episode, we get real on our recent rebrands and repositioning to start feeling clear, focused, and back on track with the work we're meant to do. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

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00:14:52

How to Use LinkedIn Company Pages to Market Your...

The LinkedIn™ Branding Show ·

2024/02/08

IN THIS EPISODE: Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not waste time, and how to be more visible with LinkedIn Company Pages. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:16:16

How to Crack the Code on Fear and Being Too Scared to...

The LinkedIn™ Branding Show ·

2024/02/01

IN THIS EPISODE: "I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there) And then you're still on the sidelines. :( We don't want that to be you, so this episode is about how to crack and contain that F word that holds up back. We share our stories of being fearful and how we overcame them + actionable tips to take action and put yourself out there...the place where opportunities are waiting for you. BUY YOUR COPY: Our book: The

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00:13:16

How to Decide If You Need a LinkedIn Free vs Premium...

The LinkedIn™ Branding Show ·

2024/01/25

IN THIS EPISODE: "Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle,

en

00:17:52

How to Revamp Your LinkedIn Profile in 30 Days (or...

The LinkedIn™ Branding Show ·

2024/01/18

IN THIS EPISODE: Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business? We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond. Learn the best path for LinkedIn profiles this year, what's working (and not), and how to best position yourself for the opportunities and outcomes you desire and deserve BUY YOUR COPY: Our book: The LinkedIn Branding Book, The

en

00:15:36

How to Go From "Friction to Flow" With Your Personal...

The LinkedIn™ Branding Show ·

2024/01/11

IN THIS EPISODE: Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:18:34

How to Beat the Algorithm and AI on LinkedIn + Our...

The LinkedIn™ Branding Show ·

2023/12/14

IN THIS EPISODE: We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two weeks to welcome in the new year. Happy Holidays from #MichelleSquared! BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two:

en

00:17:50

Quick Profile Tips to Build Your Visibility,...

The LinkedIn™ Branding Show ·

2023/12/08

IN THIS EPISODE: Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit and update to stand out with profiles that grow your visibility, authority, and profitability. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:

en

00:17:30

How to Rock (and not Ruin) Your Brand: The 3 Places...

The LinkedIn™ Branding Show ·

2023/11/30

IN THIS EPISODE: Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you, it's vital to have alignment for personal and business brands. We details all the way you can be rocking or ruining your first impression on LinkedIn and exactly how to align your brand and business. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth,

en

185 results

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