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PODCAST

Future Fuzz - The Digital Marketing Podcast

Justin Campbell

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

business marketing

All Episodes

00:36:28

EP.60 - Tamara McMillen - Pipeline Delusion. How...

Future Fuzz - The Digital Marketing Podcast ·

2024/01/19

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast. About Tamara: A global executive, C-suite leader, and growth advisor who delivers consistent results

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00:25:02

EP.59 - Martine Fraas Vogsborg - Unlocking the power...

Future Fuzz - The Digital Marketing Podcast ·

2024/01/05

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media. We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns. Follow Martine Here: https://www.linkedin.com/in/martinefraasvogsborg/ Thanks to our sponsor for this episode FlyTrendy: www.flytrendy.com Follow Justin

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00:27:39

EP.58 - Jochem van der Veer - How to manage complex...

Future Fuzz - The Digital Marketing Podcast ·

2023/12/15

Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managing complex customer journeys. Justin also gets some great insights from Jochem on being an entrepreneur and business co-founder, and managing a fully remote team. About Jochem: Jochem van der Veer is the co-founder & CEO of TheyDo. Before starting his latest venture, he

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00:28:15

EP.57 - Jan Oetjen - Data & advertising. Unlocking...

Future Fuzz - The Digital Marketing Podcast ·

2023/12/07

In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising. About Jan: Jan is the chairman of the netID foundation and CEO of 1&1 Mail&Media with the brands GMX, WEB.DE and mail.com at United Internet. Before that Jan was Managing Director at lastminute.com and Sabre Europe.

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00:27:08

EP.56 - Nicola Breyer - How open banking is...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/24

This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into effective change management and team building, and the state of female leadership in the world of fintech. About Nicola: Nicola has been building and scaling businesses for over 25 years, from the early days of the consumer internet to today. Her career spans roles as

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00:21:59

EP.55 - Andrian Leu - Revolutionising rebate...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/20

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution. About Adrian: Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way

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00:32:22

EP.54 - Ferdinand Goetzen - Product led sales and...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/17

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell. About Ferdinand: Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights

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00:23:13

EP.53 - Matteo Benedetti - The German start-up...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/17

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover. About Matteo: With

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00:24:38

EP.52 - Henry Bol - How AI can help save advertisers...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/01

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS. About Henry: Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert

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00:23:00

EP.51 - David Oates - Time to rethink your SaaS...

Future Fuzz - The Digital Marketing Podcast ·

2023/10/23

Future Fuzz EP. 51 - David Oates In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing. The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced. About David: David has a passion for the

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00:28:04

EP.50 - James Bidwell - What is a BCorp? Immersion in...

Future Fuzz - The Digital Marketing Podcast ·

2023/10/11

James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading transformational change in business. In 2015, James became owner of innovation portal Springwise, described by Seth Godin as “too good to share”, and in 2017 James co-founded Re_Set. Sitting at the nexus of global change James brings deep experience and insight into digital,

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00:31:06

EP. 49 - Neil Schambra Stevens - Avoid burnout and...

Future Fuzz - The Digital Marketing Podcast ·

2023/10/03

Future Fuzz EP. 49 - Neil Schambra Stevens In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of jobs, and the shift in our relationships with work and the companies we work for. Neil talks about how we can avoid burnout from our jobs, and get to the point where we derive value from work and enjoy it. About Neil: Neil Schambra Stevens is the founder of Mercury Jam

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00:31:53

EP.48 - Bronwyn Williams - AI, where are we heading?...

Future Fuzz - The Digital Marketing Podcast ·

2023/07/14

In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa. We talk about AI, and how it's going to impact our professional and personal lives. We also dive into the world of bullshit jobs and ask the question: "Will AI really bring any major short term benefits?" "Will AI lead to job losses?" We speak about the book Bullshit Jobs which you can find here About Bronwyn: Bronwyn has

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00:27:42

EP.47 - Avishai Sharon - Nailing B2B content &...

Future Fuzz - The Digital Marketing Podcast ·

2023/07/05

Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and how this helps companies nail their B2B content. About Avishai: Avishai Sharon, Co-founder and CEO of Trendemon, is a passionate entrepreneur with 20 years of experience in the marketing and sales technology landscapes and their transformative potential. Prior to leading

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00:31:05

EP.46 - Pippa Shakespeare - Social Media Strategy....

Future Fuzz - The Digital Marketing Podcast ·

2023/06/29

This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies. About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small- and medium-sized businesses. And I believe strategy is a great place to start. Combining

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00:33:12

EP.45 - Fred Maude - How companies should sell,...

Future Fuzz - The Digital Marketing Podcast ·

2023/06/17

We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.

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00:31:55

EP.44 - Nick Saalfeld - How to master being a...

Future Fuzz - The Digital Marketing Podcast ·

2023/06/14

Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He’s also a judge for the Content Marketing Awards. In a 25-year career, he’s evangelised about freelance life and has helped many people discover self-employment, including visiting-lecturing at the NUJ. Today, AI represents his fourth career disruption – and he’s as

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00:28:30

EP.43 - Phil Birss - Addie, the app designed for...

Future Fuzz - The Digital Marketing Podcast ·

2023/06/08

This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD.In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launching an app and how to analyse how people rate apps and become ambassadors for companies.Follow Addie on

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00:28:43

EP.42 - Earl Talbot - What is a Solopreneur? Learn...

Future Fuzz - The Digital Marketing Podcast ·

2023/05/26

This week we speak to Earl Talbot about his experiences with burnout which led him to coach and support others to 'crack the code' of their lives. Earl provides code-breaking and innovating for humans that are stuck in old and ineffective patterns. Since 2005 Earl has been working with entrepreneurs, solopreneurs and career professionals, empowering his clients to create a purposeful life and meaningful work. From helping people create a side hustle to fully fledged Solopreneur, Earl is an

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00:33:30

EP.41 - Piers Thurston - Quality of Mind -...

Future Fuzz - The Digital Marketing Podcast ·

2023/05/17

In this episode we speak to Piers Thurston who is bringing about groundbreaking change in the way we understand how our minds work. Piers works with business teams and entrepreneurs to help bring about profound change in the way they live and perform in the workplace. About Piers & Quality of Mind: Quality of Mind is a pioneering, game changing approach, leveraging profound realisations that operate 'BEFORE' psychology, leading to transformative shifts 'IN' psychology (mindset

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140 results

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