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PODCAST

Future Fuzz - The Digital Marketing Podcast

Justin Campbell

Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way!

business marketing

All Episodes

00:34:20

EP.73 - Tom Byrne - The AI driven digital agency &...

Future Fuzz - The Digital Marketing Podcast ·

2024/05/02

SummaryTom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to

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00:24:48

EP.72 - Joe Allen - Waste collection. A stagnant B2B...

Future Fuzz - The Digital Marketing Podcast ·

2024/04/18

SummaryEntrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and

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00:27:21

EP.71 - Ben Gutkovich - What are Vector embeddings?...

Future Fuzz - The Digital Marketing Podcast ·

2024/04/03

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of

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00:24:42

EP.70 - Jo Spindler - Carbon removal. Marketing...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/26

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and

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00:28:38

EP.68 - James Marscheider - The CMO driving business...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/19

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains

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00:24:51

EP.67 - Christian Land - Why B2B marketing is not so...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/12

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19

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00:27:43

EP.66 - Nick Verkroost - Shaking up the procurement...

Future Fuzz - The Digital Marketing Podcast ·

2024/03/06

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches.Nick Verkroost is CEO of Canopy, a supplier

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00:28:45

EP.65 - Emanuele "Manny" Faja - From building an...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/28

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world.We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a

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00:29:49

EP.64 - Rachel Jones - Empowering SMEs to fight...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/21

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well. About

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00:25:51

EP.63 - Ralf Haberich - What is an Omnichannel...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/14

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt. Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the

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00:31:23

EP.62 - Colin Day - Will 2024 be a better year for...

Future Fuzz - The Digital Marketing Podcast ·

2024/02/02

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing. Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound

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00:23:13

EP.61 - Sjeel Koster - Shaking up the travel industry

Future Fuzz - The Digital Marketing Podcast ·

2024/01/30

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world. We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe! About Sjeel Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform

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00:36:28

EP.60 - Tamara McMillen - Pipeline Delusion. How...

Future Fuzz - The Digital Marketing Podcast ·

2024/01/19

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast. About Tamara: A global executive, C-suite leader, and growth advisor who delivers consistent results

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00:25:02

EP.59 - Martine Fraas Vogsborg - Unlocking the power...

Future Fuzz - The Digital Marketing Podcast ·

2024/01/05

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media. We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns. Follow Martine Here: https://www.linkedin.com/in/martinefraasvogsborg/ Thanks to our sponsor for this episode FlyTrendy: www.flytrendy.com Follow Justin

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00:27:39

EP.58 - Jochem van der Veer - How to manage complex...

Future Fuzz - The Digital Marketing Podcast ·

2023/12/15

Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managing complex customer journeys. Justin also gets some great insights from Jochem on being an entrepreneur and business co-founder, and managing a fully remote team. About Jochem: Jochem van der Veer is the co-founder & CEO of TheyDo. Before starting his latest venture, he

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00:28:15

EP.57 - Jan Oetjen - Data & advertising. Unlocking...

Future Fuzz - The Digital Marketing Podcast ·

2023/12/07

In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising. About Jan: Jan is the chairman of the netID foundation and CEO of 1&1 Mail&Media with the brands GMX, WEB.DE and mail.com at United Internet. Before that Jan was Managing Director at lastminute.com and Sabre Europe.

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00:27:08

EP.56 - Nicola Breyer - How open banking is...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/24

This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into effective change management and team building, and the state of female leadership in the world of fintech. About Nicola: Nicola has been building and scaling businesses for over 25 years, from the early days of the consumer internet to today. Her career spans roles as

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00:21:59

EP.55 - Andrian Leu - Revolutionising rebate...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/20

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution. About Adrian: Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way

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00:32:22

EP.54 - Ferdinand Goetzen - Product led sales and...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/17

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell. About Ferdinand: Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights

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00:23:13

EP.53 - Matteo Benedetti - The German start-up...

Future Fuzz - The Digital Marketing Podcast ·

2023/11/17

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover. About Matteo: With

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152 results

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