Agency Blueprint

Are you in a place where your revenue has declined in the last 12-24 months, and you’re looking to have a recovery? Or maybe you want to recognize potential risk areas and how you can mitigate that risk.In this episode of The Agency Blueprint, I share the journey of a particular agency, how they handled a crisis, and how they recovered from their situation. I explain the systems and processes I helped them put together to manage the crisis, avoid going out of business, and get back to agency growth

How do you approach creating a plan to serve content to your leads in a nurturing way? When marketing, it’s against your prospect’s attention, so you need to understand the value they get by committing to your content.In this episode of The Agency Blueprint, I discuss how to strategically structure consumable content in the marketing and sales funnels. I explain the importance of always considering the level of commitment your content will take and where in the funnel each type of content

Do you have a due diligence process in your agency to deal with rebrands and building new brands? As your agency grows, mistakes will happen eventually, and having a due diligence process in place will protect you from legal problems arising from trademark and intellectual property.In this episode of The Agency Blueprint, I’m joined by Fernando Dutra to discuss brand trademark considerations for creative agencies. Fernando is a strategic trademark attorney who combines his experience, management

Is your process easily accessible, and does it cater to everyone’s learning style? When is it too much process, and when have you overprocessed?In this episode of The Agency Blueprint, we discuss the qualities of a well-framed process and whether a process can be over-processed. We explain the importance of having a process that focuses on individuals’ preferred way of learning.Listen in to learn how to make process augmentation much faster and easier and give your team a reference point.Key

Is creating proposals the most time-consuming task in your agency? Do you feel like you need to change things up to make the process smoother and less time-consuming?In this episode of The Agency Blueprint, I’m joined by Joe Ardeeser to discuss all things agency proposals and how to improve your proposal processes. Joe is the Founder/CEO of Smart Pricing Table, an interactive B2B proposal software that allows you to create, distribute, and e-sign proposals with ease.Listen in to learn more about the

Team Cultural ImpactsWhat does culture look like in your agency? Cultural issues can significantly impact your growth because they touch on everyone, from leadership to team members.In this episode of The Agency Blueprint, we discuss the meaning of culture, why it’s important, and how to combat the negative things that exist in culture. We explain how culture can guide you in identifying those who belong, those who get along with others, and driving goals in your agency.Listen in to learn how to

Did you know there are some automation things you can do to reduce menial work in your agency?In this episode of The Agency Blueprint, I explain how to leverage automation so you and your team can focus on adding value to your agency. I also explain how automation allows your team to focus more on where they should be providing value to the client and agency.Don’t miss the episode to learn how to use Zapier software integrations to remove administrative work, make your agency more accurate, and save