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PODCAST

eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure

business marketing

All Episodes

31:29

286. Shopify Platform Updates: Summer 2024

eCommerce Badassery ·

2024/07/02

The Summer 2024 Shopify Editions just went live, bringing over 150 updates to streamline your operations and marketing. We're diving into the hottest updates, from the newly released combined listings app for Plus stores to the expanded semantic search, and the fascinating product taxonomy enhancements. We’ll also talk about the latest in Shopify POS, B2B wholesale features, and AI integrations like Shopify Sidekick and Magic. Plus, don’t miss out on the cutting-edge theme design

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21:41

285. How to Optimize Your Email List Growth Strategy

eCommerce Badassery ·

2024/06/25

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season. But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year. What does that take? An

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29:40

284. 10 Mistakes You Might be Making in Your...

eCommerce Badassery ·

2024/06/18

Whether you're just getting started in business in generating multiple 7-figures when times are tough the solution is the same... get back to basics. In this episode, we're diving into the most common mistakes I see eCommerce businesses make no matter their level, or the business they're trying to build. From shiny objects to looking in the wrong place for guidance and inspiration, tune in to hear the top 10 mistakes you might be making in your eCommerce business. _______ Get the Full

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13:25

283. Why People Aren't Buying: Is it Your Product or...

eCommerce Badassery ·

2024/06/11

If you feel like people aren't buying your product right now... this might be part of the problem.Today we're diving into an important concept in every business and one that needs to be revisited on the regular. Making more sales in your eCommerce business takes more than just being available... it's getting the right product, in front of the right audience, at the right time. Tune in to hear how to determine if you're doing this right... and what should be your next steps if you're

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48:47

282. Conversion Rate Optimization: Putting Your...

eCommerce Badassery ·

2024/06/04

Chase Clymer, is a straight-talking conversion rate optimization strategist and the co-founder at Electric Eye, where he and his team create Shopify-powered sales machines with strategic design and development decisions.He's also host of the Honest eCommerce Podcast, where he provides online store owners with honest, actionable advice to increase their sales and grow their business. _______ Connect with Chase & Get the Full Show Notes http://ecommercebadassery.com/282 _______ Let's

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13:05

281.Surviving the Summer as an Entrepreneur:...

eCommerce Badassery ·

2024/05/28

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun. To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or dive cross big projects off your to-do list, I’ve got you covered. _______ Get the Full Show

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11:38

280. Surviving the Summer as an Entrepreneur - How to...

eCommerce Badassery ·

2024/05/21

Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun. To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or dive cross big projects off your to-do list, I’ve got you covered. _______ Get the Full Show

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21:00

279. Underrated Marketing Strategies You Should Try...

eCommerce Badassery ·

2024/05/14

Social media is trash... so what else can you do to get eyeballs on your business? Today we're talking about 6 underrated marketing strategies you can try in your eCommerce business. And the best part? Most small businesses aren't using them which means you'll stand out in the sea of sameness and stop trying to battle it out with the algorithm _______ Get the Full Show Notes http://ecommercebadassery.com/279 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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16:08

278. Big Changes to Instagram in 2024 & What it Means...

eCommerce Badassery ·

2024/05/07

Instagram announced two big algorithm changes in May 2024... not everyone is happy about it. In this episode of the eCommerce Badassery Podcast, I'm breaking down the details of these algorithm shifts, what it means for creators on the platform, and what's working right now on Instagram. _______ Get the Full Show Notes http://ecommercebadassery.com/278 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership:

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15:13

277. Is the Newsletter Making a Comeback & Should Try...

eCommerce Badassery ·

2024/04/30

If you're struggling to stay consistent with your email marketing, the newsletter format might make your life a lot easier. Giving yourself structure and engaging more of your audience at once could increase your overall deliverability and revenue while relieving the stress that comes with consistent email marketing. _______ Get the Full Show Notes http://ecommercebadassery.com/277 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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11:02

276. Do Your Repeat Customers Need More Sparkle to...

eCommerce Badassery ·

2024/04/23

How do you get repeat customers to keep shopping with you if you don't have anything new? I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events. _______ Get the Full Show Notes http://ecommercebadassery.com/276 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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14:48

275. How to Increase Your eCommerce Average Order Value

eCommerce Badassery ·

2024/04/16

What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it

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46:54

274. Setting Profit Goals with Ciara Stockeland

eCommerce Badassery ·

2024/04/09

Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business. Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn. _______ Connect with Ciara & Get the Full Show Notes http://ecommercebadassery.com/274 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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16:36

273. Sales Down in Your Product-Based Business?...

eCommerce Badassery ·

2024/04/02

2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story. While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into them on today's podcast. Make sure you check the full show notes for links to other resources to

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47:22

272. What You Need to Know About Meta Ads in 2024...

eCommerce Badassery ·

2024/03/26

Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024. What We Cover: Advantage plus tools Budgets Creative Managing expectations _______ Join the Lounge Membership http://ecommercebadassery.com/membership _______ Full Episode Show Notes http://ecommercebadassery.com/272 _______ Let's Connect Website: http://ecommercebadassery.com Instagram:

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14:30

271. The Misconception About Business that Might be...

eCommerce Badassery ·

2024/03/19

While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on._______ Full Episode Show Notes http://ecommercebadassery.com/271 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, &

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53:35

270. How to Think Like a Buyer with Kristin Fisher

eCommerce Badassery ·

2024/03/12

Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast. Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease. I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost

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05:55

269. Announcement: Big Changes Behind the Scenes

eCommerce Badassery ·

2024/03/05

Tune in for big changes at eCommerce Badassery_______ Lock In Current Lounge Price http://ecommercebadassery.com/membership _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the

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08:21

268. Constantly in a State of Overwhelm? Try This

eCommerce Badassery ·

2024/02/27

Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it.While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right track. _______ Full Episode Show Notes http://ecommercebadassery.com/268 _______ Let's

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16:52

267. How to Better Communicate with & Convert Your...

eCommerce Badassery ·

2024/02/20

When was the last time you actually audited your marketing strategy to see where and how you could make improvements? This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers. _______ Email Badassery Waitlist http://ecommercebadassery.com/email-badassery _______ Full Episode Show Notes http://ecommercebadassery.com/267 _______ Let's Connect Website:

en

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