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PODCAST

Profit by Design

Dr. Sabrina Starling

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation®

business management

All Episodes

41:57

303: Unlocking Freedom: How Seth Gordon Plans His...

Profit by Design ·

2024/06/27

It’s not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more!Seth Gordon is the

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48:07

302: Authentic AI with Kinsey Soderberg

Profit by Design ·

2024/06/20

Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what we

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37:25

301: Mastering KPIs for Strategic Decision-Making...

Profit by Design ·

2024/06/13

Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to run our businesses.Angie Noll is the founder of Reconciled Solutions, which offers accounting and advisory support to businesses that provide

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32:45

300: Real Transformation through Connection,...

Profit by Design ·

2024/06/06

People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to

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35:04

299: Mastering the 25-Hour Workweek: Boosting...

Profit by Design ·

2024/05/30

Feeling burned out in your business? Don’t you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential.I’m joined by Melissa Kay, our Lead Strategist, for a fun conversation about the 25-hour work week, how it began, and why we believe strongly in this concept here at Tap

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28:37

298: Navigating the Process of Hiring a Bookkeeper...

Profit by Design ·

2024/05/23

Do you need to hire a bookkeeper? Today’s episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential, leads this interview with Angie Noll, the owner of Reconciled Solutions. Join us to learn business-saving strategies from Angie!Angie Noll is a Profit First professional, keynote speaker, and the founder of Reconciled Solutions. Since 2006, she has helped high-achieving

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44:04

297: Prioritize and Protect Your Mental Health as...

Profit by Design ·

2024/05/16

May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today’s episode, I’m joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential. We are digging into what we need to be aware of to protect our mental health as our businesses grow–and we aren’t going after baseline mental health. We want you to thrive! If you want to learn more

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43:34

296: Unlocking Success: The Power of Changing...

Profit by Design ·

2024/05/09

As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful

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20:10

295: Time Freedom: Mastering Delegation for Business...

Profit by Design ·

2024/05/02

What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delegate, what should be delegated, and how to get your team members on board. Are you ready to leave the

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39:33

294: Attracting A-Players in Today’s Job Market with...

Profit by Design ·

2024/04/25

Is your business a great place to work? Today’s episode focuses on current hiring trends and the importance of creating a great workplace for your A-players. Dr. Sabrina is joined by Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead and the Lead Facilitator of the How to Hire the Best course. Kaitlyn describes her passion for helping business owners stand out in their market, along with what A-players are looking for in a great place to work. Join us to learn more!Profit by Design

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21:58

293: The Blueprint for Building a Great Place to Work...

Profit by Design ·

2024/04/18

You want to have a good culture. You know it is important to attract A-players to your team. The good news is that there are simple steps you can take to make your business a great place to work. From predictability and resources to leadership and camaraderie, you can learn how to craft a workplace where A-players thrive. Join Dr. Sabrina as she breaks down the steps to create a great place to work. It’s not as hard as you might think! From the information we have gathered over recent years,

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45:02

292: Navigating Entrepreneurial Challenges: Persist,...

Profit by Design ·

2024/04/11

Being in business is tough. Hard times come, and sometimes they go on for a long time. Have you found yourself asking, “Is it worth it? Will it EVER get better?” You are not alone–but are experiencing common feelings of most entrepreneurs. The big questions are: How do you know if it’s time to quit? How do you know when to keep going and persist? Join Dr. Sabrina as she dives into this topic and shares the reality that challenges will come to small businesses, how to persist, and when to let

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45:19

291: Embracing Legacy: An Entrepreneur’s Triumph Over...

Profit by Design ·

2024/04/04

Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen. I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual client and hit it off immediately because of our shared passions and goals in helping business owners

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31:24

290: Why Being Everything to Everyone Leads to Burnout

Profit by Design ·

2024/03/28

Does this sound familiar? You are on the hamster wheel, always working hard just to keep up with the demands of your business and trying to be everything to everyone—and still coming up short. This is a common scenario for entrepreneurs, but things CAN be different! In today’s episode, I’m diving into the mindset that is undermining us in our self-limiting beliefs and how our personality styles can contribute to the role strain that we experience as entrepreneurs. Join us to learn more! Do

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42:27

289: How to Make Your Time Worth $10,000 an Hour, Part 2

Profit by Design ·

2024/03/21

Today’s episode is the follow-up to last week’s episode on how to make your time worth $10,000 an hour. Today we shift from you, the business owner, to your team members and how you can support them in making their time more valuable to the team. Dr. Sabrina reveals how to support your A-player team members in delegating effectively so they invest their time in higher-value activities to support the business. We have resources to help you! Download your copy of the Chart of $10,000 an Hour

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46:13

288: How to Make Your Time Worth $10,000 an Hour, Part 1

Profit by Design ·

2024/03/14

Your time is valuable. Don’t waste it on clients and customers who don’t fit your ideal client profile. A much better strategy is to identify the sweet spot of your business and have a system for attracting the right people and deterring the wrong people. Today’s episode covers a popular topic with the Tap the Potential family of business owners: how to make your time worth $10,000 an hour. I’ve been using these strategies and teaching on this subject for many years, and I’m excited to share this

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29:00

287: I’m Scared to Hire! How Do I Know If I Can...

Profit by Design ·

2024/03/07

“We’re busy, I’m overwhelmed, and my team is overwhelmed. We have more work than we can handle. I know we need to hire, but I’m scared. How do I know if we can even afford it?” Does this sound familiar? If this describes your experience, today’s episode is for you! Many business owners face this common problem, and we are diving deep into this topic today. We’ll address the fears around hiring, hiring PTSD, and the big question of how you can afford to hire a new team member. Tap the

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54:26

286: Your 4 Week Vacation®️ is Within Reach and...

Profit by Design ·

2024/02/29

Are you preparing for YOUR 4 week vacation®️ in 2024? Or is this another year of stress and overwhelm moving you toward full-blown burnout? Help is available, and your 4 week vacation®️ is possible! Today’s episode is a live coaching call with Kristin Meyer, the CEO and co-owner of Southern Crafted Shutters. They are an exterior shutter manufacturer and retailer in upstate South Carolina where there is an intentional focus on team and culture. Kristin wants to take a 4 week vacation®️ with her

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19:17

285: Tapping Into a New Talent Pipeline to Grow Your...

Profit by Design ·

2024/02/22

Are you ready for another game-changing strategy to grow your business? A successful internship program can be transformative in bringing fresh perspectives and innovative ideas to the table. This topic prompts many questions about how to hire interns, what they can do for your business, what requirements should be in place for an internship, and how to build a successful internship program. Just imagine the magnitude of possibilities when you believe in and create opportunities for the future of

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39:46

284: How to Hire Your Next A-Player with Dr. Sabrina...

Profit by Design ·

2024/02/15

Today’s show focus is very near and dear to my heart: hiring A-players. I’ll explain what small business owners are getting wrong and why traditional hiring practices will only bring difficulties and heartache. The mis-hiring process is painful because of the time and effort involved in screening applicants and interviewing, and statistics show that 75% of business owners are mis-hiring. Join me in today’s episode for a look at what not to do and what will give solid results in attracting

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389 results

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