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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

37:00

Your Guide to Paid Instagram & Facebook Ads - Is it...

Dishing Up Digital with Ellen Mackenzie ·

2024/01/28

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business. In this episode, I chat through the Pros & Cons of

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21:30

The Mindset Shift That Helped Me Book More Clients

Dishing Up Digital with Ellen Mackenzie ·

2024/01/21

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype

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15:30

Outsourcing vs Hiring a Coach

Dishing Up Digital with Ellen Mackenzie ·

2024/01/14

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary. However, I think that hiring a coach can be another way to break those

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33:00

0 to 1000 Followers: How to Start an Instagram...

Dishing Up Digital with Ellen Mackenzie ·

2024/01/07

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0 This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following: Focusing on good content. Leaning into the

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28:00

How Much Money Did I Make in 2023

Dishing Up Digital with Ellen Mackenzie ·

2024/01/03

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you. Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I

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35:00

I Didn't Achieve my Goals for 2023!

Dishing Up Digital with Ellen Mackenzie ·

2023/12/31

This is part 1 of 2 episodes that I'm releasing the first week of 2024. Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things. Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while

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25:45

How to Raise your Prices with Existing Clients

Dishing Up Digital with Ellen Mackenzie ·

2023/12/24

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening! In this

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26:30

Ask Ellen! Social Media Manager Q & A

Dishing Up Digital with Ellen Mackenzie ·

2023/12/17

This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see? In this episode, I discuss how to create an effective social media strategy for hotels and restaurants,

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35:31

What is a UGC Creator vs a Social Media Manager?

Dishing Up Digital with Ellen Mackenzie ·

2023/12/10

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought. Brands have long known the power of this kind

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24:25

I'm Burning Down my Business!

Dishing Up Digital with Ellen Mackenzie ·

2023/12/03

Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting! LAUNCHING TODAY! The new Dishing Up Digital website is going live! On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job, and this was the day that I announced to the world: "this is my baby, Dishing up Digital, this

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21:45

How to Book Hight Ticket Clients

Dishing Up Digital with Ellen Mackenzie ·

2023/11/26

Todaywe are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services and/or changing your packages & services. In this episode, I look at: Increasing your

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15:49

Tackling your fear of failure

Dishing Up Digital with Ellen Mackenzie ·

2023/11/21

Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy. Have a great week guys! Ellen xx ~~~ Mentioned in this episode: Black Friday week of deals -https://www.ellenmackenzie.com/black-friday Buy Ellen's Book - https://www.ellenmackenzie.com/book Join the Dishing up Digital School:

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24:58

My Content Workflow for Being Consistent on Instagram

Dishing Up Digital with Ellen Mackenzie ·

2023/11/19

BLACK FRIDAY! It's here.5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only.Check out all the details here:https://www.ellenmackenzie.com/black-friday ~~~ In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on so much potential. I'll go through the workflow I follow for my Reel batch creating days - in fact I used this exact

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31:40

The Real Reason You're NOT Growing on Instagram

Dishing Up Digital with Ellen Mackenzie ·

2023/11/12

The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out thereon Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right now. That list is: Being too focused on consistency and not on quality Too much repurposing and being

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31:30

How Going to Therapy Changed my Business

Dishing Up Digital with Ellen Mackenzie ·

2023/11/06

BLACK FRIDAY!Now that I have your attention, keep an eye on my Instagram Pageand turn on notifications for more info coming soon! ~~~ I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my most comfortable and excited to create in.Being an entrepreneur requires a balance and inner workings of

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31:03

The nipple bra? 4 marketing lessons from Skims & Kim...

Dishing Up Digital with Ellen Mackenzie ·

2023/10/31

I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years. We cover... - The importance of solving problems for your customer - Scarcity in marketing and how to do it right - Utilising other audiences

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27:30

Are Influencers or Online Creators "Real" Entrepreneurs?

Dishing Up Digital with Ellen Mackenzie ·

2023/10/29

Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's whatled me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seeing online - particularly TikTok, is "are influencers or content creators "real" entrepreneurs? This

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37:45

$5k to $30k months: My Journey as a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2023/10/22

Episode 100!That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that!We've had an amazing couple of months with downloads lately and that has been super positive to see. You can help us out by subscribing, giving

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20:20

Ditch the 9-5 and Work from Anywhere in the World

Dishing Up Digital with Ellen Mackenzie ·

2023/10/15

If you've been following along, you know that I've been travelling a bit recently - in fact, this episode was recorded while I was in South Africa! This makes it the perfect time to release this episode about being able to work from anywhere in the world. I know there's a lot of Reels & TikTok's out there really glamourising the digital nomad lifestyle, but the reality is, a lot behind the scenes work goes into my business in order to get to this point. This has helped me to put

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17:45

Apps I Use as a Social Media Manager

Dishing Up Digital with Ellen Mackenzie ·

2023/10/13

Last month (September), I hada huge response to this poston my Instagram Page, giving me the idea to expand and recorda podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business. My apps are: Adobe Creative Cloud, Canva, CapCut, Paypal, Xero, PandaDoc, ClickUp(affiliate link), Trello, and Meta Business Suite. It's important to note, that yes, there are

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