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PODCAST

Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you"ll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link:

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All Episodes

00:52:33

How to help new farms get started with Rowan...

Growing For Market Podcast ·

2024/10/01

On this week’s podcast we talk with Rowan Steele, farmer, farm advocate, and Manager of the Headwaters Farm Business Incubator Program for the East Multnomah Soil and Water Conservation District. Headwaters Farm is located just east of Portland, Oregon. As manager, Rowan supports experienced, conservation-forward farmers get their farm businesses off the ground. On this podcast we’ve interviewed several farmers who got their start via incubator farms, so we’re excited to hear more about how this

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00:48:03

Bazile Panek of Good Sky Guidance on respectful...

Growing For Market Podcast ·

2024/09/24

On this week’s podcast, we talk with Bazile Panek about what farmers can learn from Indigenous knowledge in agriculture. Panek, CEO of Good Sky Guidance, shares his work on Indigenous knowledge, cultural revitalization, and environmental initiatives. He discusses the importance of conserving wild rice and the threats it faces, adapting to changing weather patterns and the use of controlled burns in ecosystem management.Good Sky Guidance is a consulting firm specializing in the use of Indigenous

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01:09:43

Pest control by birds of prey with Alina Blankenship...

Growing For Market Podcast ·

2024/09/17

In case you’re wondering — this sounds cool, but why are we talking about falconry on a farming podcast? That’s part of what we’re going to talk about today, but the short answer is that one of the services Alina and other modern falconers offers is agricultural abatement — that is, using falcons and raptors to protect crops from bird damage. This is something that Oregon’s wine industry is beginning to embrace but there are potential applications for many crops. We’re going to talk about that and

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01:11:15

Optimizing your online sales and marketing with Nina...

Growing For Market Podcast ·

2024/09/10

Good marketing makes your web presence stand out so customers can find you. Nina Galle, co-author of Ready Farmer One, The Farmer’s Guide to Selling and Marketing, and head of marketing at Local Line, discusses how to optimize your farm’s online sales and marketing so you can reach a wider customer base and increase sales. Galle shares how online sales can also help boost in-person sales at farmers markets, CSAs and food hubs. She discusses the importance of offers and incentives to attract and

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01:28:50

Nina Planck on replacing the industrial food chain...

Growing For Market Podcast ·

2024/09/03

Nina Planck tells us about doing farmers markets as a kid growing up on Wheatland Vegetable Farms in Northern Virginia in the 70s and 80s, and how that experience led to her starting a series of farmers markets in London, England. We talk about how growers can optimize their own farmers markets, emphasizing the need for them to expand their offerings beyond fruits and vegetables to include meat, dairy, seafood, wine, and anything else produced locally.We also talk about how ideas and recipes from

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00:54:55

Advocating for the rights of farmers to sell directly...

Growing For Market Podcast ·

2024/08/27

There are a lot of regulations that cover farm products, and running afoul of them can be costly or even put you out of business. Alexia Kulwiec, Executive Director of the Farm-To-Consumer Legal Defense Fund (FTCLDF) is on the podcast this week to talk about how her organization protects the rights of farmers to sell directly to the public. This is especially important since, with a patchwork of state and federal regulations, sometimes the wrong regulations have been applied to farmers, or been

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01:21:56

Learn from decades of natural farming experience with...

Growing For Market Podcast ·

2024/08/20

Jeff Poppen, longtime farmer and owner of Long Hungry Creek Farm in Tennessee, discusses his farming journey and the principles of biodynamic farming which led to his new book, Barefoot Biodynamics. Jeff shares his approach to farming, including the use of compost, cover crops, and crop rotations. He emphasizes the importance of understanding the specific needs of the soil and the benefits of incorporating diverse elements into the farm. He shares how he got started in farming and the transition to

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00:57:07

From farm worker to farm owner with Virginia Herrera...

Growing For Market Podcast ·

2024/08/13

On this week’s podcast we hear from Virginia Herrera about what it’s like to own the farm she worked on for so many years. After working on Spring Hill Farm in Oregon for 20 years, Virginia got the opportunity to buy the farm when the owner retired, and she christened the operation Eloisa Organic Farm, named after her mother.Virginia shares her farming journey- she grew up farming in Oaxaca, Mexico, and started working at Spring Hill Organic Farm in Oregon when she moved to the United States. When

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01:09:15

How growers are using Farmhand, the first virtual...

Growing For Market Podcast ·

2024/08/06

Virtual assistants have been around for a while in fields like business and marketing, but until recently there hasn’t been a VA built specifically for farmers. Farmhand changed that, with a combination of automations and a team of humans streamlining operations and doing many of the things a back-office staff would do for farmers.We were curious how farmers were using Farmhand, so we invited back Ari Memar, founder and CEO of Farmhand, along with Carolyn Givens of Something Good Organics and

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01:22:58

Suburban farming on a small footprint with a...

Growing For Market Podcast ·

2024/07/30

Talk about leveraging constraints, Michael Bell runs Dallas Half Acre Farm without running water or electricity, with a full-time job, on about half an acre. On this week’s podcast, we talk about how he makes it all work. We discuss why almost all his crops are grown under cover, and how he makes that work with the intense summer heat in Texas. We also talk about why he harvests and delivers produce almost every day of the week, and how that works with his job as a teacher.We also discuss some of

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01:02:02

Designing with dried flowers with Hannah Muller of...

Growing For Market Podcast ·

2024/07/23

Dried flower arrangements are one of the best ways of ensuring a year-round supply of domestically-grown blooms, as gaps in the harvest season can be filled in with dried flowers. Hannah Muller just published Designing with Dried Flowers, a gorgeous and practical book written from her experience as farmer/florist on Full Belly Farm, one of the nation’s largest certified organic flower farms, among other crops. An additional benefit of using dried blooms is that flowers that don’t make the cut for

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01:10:04

Training farmers for the future with an endowment...

Growing For Market Podcast ·

2024/07/16

Learn what consumers find the most compelling reason to join a CSA, what a CSA guest token is, and how changing weather is making farming more difficult for Megan Larmer and Nicole Scott at the Glynwood Center for Regional Food and Farming. Megan and Nicole are both part of the large team of people supporting the work of Glynwood, a food and farming non-profit located on a 225-acre farm in New York’s Hudson Valley. They have a wide range of programs fulfilling their missions of training farmers and

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01:15:35

How to make pick-your-own more profitable than other...

Growing For Market Podcast ·

2024/07/09

Pick-your-own is an underused marketing channel for local vegetable and flower farms, one that could be transformative if PYO were implemented on anywhere near the scale of farmers markets or CSAs. Megan Neubauer of Pure Land Farm in McKinney, Texas is here to tell us how, after struggling with farmers markets, she made PYO more profitable and efficient for her farm. She used these experiences to write the book, Pick-Your-Own Farming: Free Yourself from Farmers Markets and Join the Agritourism

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01:36:01

Using data to identify profitable flower crops,...

Growing For Market Podcast ·

2024/07/02

Bruno Maciel is the third generation managing his family’s flower farm, Florista Lina Farm in Barcelos, Portugal. We hear how his experience working in the flower industry around Europe has guided the changes he is making to the farm, including adding greenhouse production, doing more winter production, dropping unprofitable crops and focusing on quality over quantity. Farmers in North America can learn a lot from Bruno and his data-driven approach to flower farming, and will probably recognize more

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01:20:00

Getting the most out of farmers markets with Catt...

Growing For Market Podcast ·

2024/06/25

Catt Fields White is the founder and CEO of Farmers Market Pros, the director of San Diego Markets, and the founder of the Little Italy Mercato in 2008 as a source of fresh food for her neighborhood in San Diego, California. In this interview, we draw on her years of experience helping growers figure out if farmers markets are the right outlet for their farms and then setting them up for success at markets. We discuss the challenges she faced in founding the Little Italy Mercato, how it has become

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00:59:00

Building a virtual assistant for market farms with...

Growing For Market Podcast ·

2024/06/18

The good news is that local farms are reaching more customers than ever through their websites, email, text messaging, search engine optimization and more. The rub is that most small farmers already wear so many hats, it’s unlikely they’re making the most of all those platforms for finding and communicating with customers. That’s why founder and CEO Ari Memar created Farmhand- so their team can handle the digital side of the business, and you can stay outstanding in your field.With his background in

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01:01:23

Meet your new host, a special episode with April...

Growing For Market Podcast ·

2024/06/11

It's a new host special episode! We’re so excited to be welcoming April Parms Jones to the podcast as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to April. She has a wide range of agricultural experiences and interests that inform her perspective as an interviewer. In addition to founding a farmers market, April has contributed to publications including Growing for Market, Mother Earth News, The Natural Farmer, Grit and more. Based in Akron, Ohio,

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01:27:38

Flexible CSA logistics: Alex Ball of Old City Acres...

Growing For Market Podcast ·

2024/06/04

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm many times, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to participate, who might not otherwise be able to commit to a full box of food every week.We also talk about

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01:33:22

The rise of selling local food and flowers online...

Growing For Market Podcast ·

2024/05/28

Cole Jones tells us how he went from selling potatoes from local farmers out of his car for chefs to founding Local Line, which now helps thousands of farmers sell food and flowers online. Though Local Line was founded in 2015 as a matchmaking service connecting local farms with chefs, we discuss how the COVID-19 Pandemic accelerated their business overnight as farmers tried to cope with disrupted markets. Cole tells us how most of the farmers who went online during the pandemic have maintained

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01:13:03

Going from dairy farming to vegetable farming with...

Growing For Market Podcast ·

2024/05/21

Jaymie Michelle Thurler tells us how she went from a dairy farming background to start Rutabaga Ranch, a certified organic bio-diverse market garden in Brinston, Ontario. At Rutabaga Ranch, they have a farmstand, sell at two farmers markets, have a CSA and sell to local restaurants. Jaymie conveys a lot of farm wisdom with humor, including advice on how to find a farm, how to stay married, and how some peculiar local ag laws led to them starting their on-farm store in a silo, which ended up being

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