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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

24:03

$3.6M SaaS Founder Starts Selling Courses, The Video...

Marketing School - Digital Marketing and Online... ·

2025/09/03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping.TIME-STAMPED SHOW NOTES (00:00) Tricking the Algorithm for Virality (02:19) The Rise of Young Entrepreneurs (05:13) The Importance of Focus in Business (09:43)

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15:27

AI for Agencies, Content From CEOs... What’s Actually...

Marketing School - Digital Marketing and Online... ·

2025/09/02

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engagement. TIME-STAMPED SHOW NOTES (00:00) Venture Capital Insights on AI Automation (03:01) Relationships in Business Success (05:44) Executive Content

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16:09

How We Maximize Conference ROI and the Truth About...

Marketing School - Digital Marketing and Online... ·

2025/09/01

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent. TIME-STAMPED SHOW NOTES (00:00) Preparing for HubSpot's Inbound Conference (02:59) Maximizing ROI from Conferences (05:58)

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16:59

How ChatGPT's Search Algorithm Works, Is ChatGPT the...

Marketing School - Digital Marketing and Online... ·

2025/08/28

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead.TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshness in Content (05:51) AI as a New Distribution Channel (09:11) Traffic vs. Revenue: The Real Metrics (11:51) The Role of AI in Recruitment and

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15:38

How to Rank SEO #1 Forever, ChatGPT Traffic Crash,...

Marketing School - Digital Marketing and Online... ·

2025/08/27

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads.TIME-STAMPED SHOW NOTES (00:00) The Evolution of SEO Strategies (02:13) Understanding Traffic Fluctuations (03:29) The Importance of an Omnichannel

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20:38

How Piggybacking on Big Brands Drives Sales + Is...

Marketing School - Digital Marketing and Online... ·

2025/08/26

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.TIME-STAMPED SHOW NOTES (00:00) The Power of Popularity in Marketing (03:39) Brand Evolution and Market Positioning (07:17) The Risks of Expanding

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34:25

Will Lower Rates Spark a Marketing Boom?, Hormozi’s...

Marketing School - Digital Marketing and Online... ·

2025/08/25

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates and Marketing Dynamics (06:04) Shifts in Advertising Budgets (16:16) Critique of Course Selling in Entrepreneurship (22:58) Analyzing Alex

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22:40

AI Is Changing the Workplace, Agency Reality Check,...

Marketing School - Digital Marketing and Online... ·

2025/08/21

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance.TIME-STAMPED SHOW NOTES (00:00) The Future of Work and Technology (02:50) Gaming and Education: A New Approach (05:42) Healthcare and the Role of

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20:37

The Truth About Personal Brands, $236K to Manage a...

Marketing School - Digital Marketing and Online... ·

2025/08/20

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations.TIME-STAMPED SHOW NOTES (00:00) The Importance of Personal Branding (03:00) Building a Media Company Today (05:34) Distribution vs. Personal Brand (08:51) The Role of CEO

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23:38

You Think Your Views Matter?, The Government Paid...

Marketing School - Digital Marketing and Online... ·

2025/08/19

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.TIME-STAMPED SHOW NOTES (00:00) The Value of Audience Influence (02:52) Understanding Market Dynamics and Competition (05:54)

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21:58

Easiest Way to Grow Your LinkedIn Following as an...

Marketing School - Digital Marketing and Online... ·

2025/08/18

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTES (00:00) Introduction and Context Setting (02:56) The Power of Controversial Content (05:57) The Role of Authenticity in Marketing (08:58) The

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35:01

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and...

Marketing School - Digital Marketing and Online... ·

2025/08/14

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences.TIME-STAMPED SHOW NOTES (00:00) Influencer Marketing and Brand Partnerships (02:54) Economic Indicators and Consumer

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17:42

Female Models Close 67% More Deals, the Hidden Costs...

Marketing School - Digital Marketing and Online... ·

2025/08/13

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing. TIME-STAMPED SHOW NOTES (00:00) The Impact of FIMO Models on Sales (02:58) Cultural Shifts in Marketing Strategies (05:45) The

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15:48

Closing More Leads, Losing Google Traffic, and...

Marketing School - Digital Marketing and Online... ·

2025/08/12

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go

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18:22

Luxury Grocery Retention, OnlyFans Earnings, and the...

Marketing School - Digital Marketing and Online... ·

2025/08/11

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewhon's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in

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24:20

Your ChatGPT Searches Were Temporarily Visible in...

Marketing School - Digital Marketing and Online... ·

2025/08/07

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concerns (01:02) The Impact of AI on YouTube Revenue (02:52) Content Creation Strategies for AI Videos (05:59) Navigating Private Equity and Business

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18:52

Peer Groups Will Make You Rich (With A Caveat)

Marketing School - Digital Marketing and Online... ·

2025/08/06

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits.TIME-STAMPED SHOW NOTES (00:00) The Power of Peer Groups (02:07) Intentional Networking for Growth (04:07) The Importance of Learning Loops (06:40) Crypto and Credit Card

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23:16

Marketers MUST jump on Claude agents TODAY

Marketing School - Digital Marketing and Online... ·

2025/08/05

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success.TIME-STAMPED SHOW NOTES (00:00) Insights from the CMO Awards in Colombia (06:21) Understanding Global Marketing Dynamics (12:46) The Impact of Marketing Sensitivity

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28:54

You Can't Be Rich Without Volatility

Marketing School - Digital Marketing and Online... ·

2025/08/04

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (02:58) Risk and Reward in Business (05:54) The Role of Debt in Business Growth (08:56) Agency Status in the Business World (11:53) The Shift in

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16:22

What Partnering Can Be a Better Form of Marketing?

Marketing School - Digital Marketing and Online... ·

2025/07/31

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teaching vs. Doing in Leadership (07:39) High-Stakes Podcast Sponsorships (10:05) Viral Marketing and Ethical Boundaries To suggest a topic, go to

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