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PODCAST

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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All Episodes

39:49

Adjusting Attitudes: Harnessing Persistence for...

School of Podcasting: Expert Tips for Launching and... ·

2024/05/13

Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting

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38:11

The Truth About Podcast Growth: It's a Marathon, Not...

School of Podcasting: Expert Tips for Launching and... ·

2024/05/06

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization

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36:54

Mastering Podcast Rebranding: Lessons from the Front...

School of Podcasting: Expert Tips for Launching and... ·

2024/04/29

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free Are you

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39:59

Podcasting's Deep Connection With Alban Brooke

School of Podcasting: Expert Tips for Launching and... ·

2024/04/22

Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee. Join the School of Podcasting Community

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42:14

Mastering Social Media for Podcast Growth with Expert...

School of Podcasting: Expert Tips for Launching and... ·

2024/04/15

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your

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31:08

Insights and Surprises: Podcast Movement Reflections...

School of Podcasting: Expert Tips for Launching and... ·

2024/04/08

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. I also point out some people who got busted doing things that could really damage podcasting's integrity. My friends Harry and Kevin boil down podcast monetization to a single question. I've got a new giveaway, that gets you educated and promoted at the same time.

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48:41

Crafting Engaging Content: Insights from Joe Pulizzi

School of Podcasting: Expert Tips for Launching and... ·

2024/04/01

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content

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53:50

What is Podcasting 2.0? Transforming Listener...

School of Podcasting: Expert Tips for Launching and... ·

2024/03/25

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings. This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and

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35:58

The Varied Faces of Video Podcasting

School of Podcasting: Expert Tips for Launching and... ·

2024/03/18

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and

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49:31

Maximizing Your Podcast's Tax Deductions with Expert...

School of Podcasting: Expert Tips for Launching and... ·

2024/03/11

In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of

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29:44

Podcast Saturation: Is Your Playlist Bursting at the...

School of Podcasting: Expert Tips for Launching and... ·

2024/03/04

Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it and some won't, do what is right for your show, and your sanity. Thinking of Starting a Podcast? Are you considering diving into the dynamic world of

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47:08

Overcoming Podcasting Burnout: Strategies for Staying...

School of Podcasting: Expert Tips for Launching and... ·

2024/02/26

Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret; I'm right there with you, and together, we're going to conquer those podcasting blues

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44:46

Apple's New and Noteworthy: Behind the Scenes with...

School of Podcasting: Expert Tips for Launching and... ·

2024/02/19

Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history. Check out Gary as he prepares to bungee Jump off the Auckland Harbor

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42:20

Grow Your Instagram Presence with Jeff Dwoskin's...

School of Podcasting: Expert Tips for Launching and... ·

2024/02/12

In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/ and use the coupon code dave30 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know

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44:59

Your Podcast: What Will You Start and Stop Doing in...

School of Podcasting: Expert Tips for Launching and... ·

2024/02/05

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to

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47:14

Podcast Lessons, Legacy, and Love

School of Podcasting: Expert Tips for Launching and... ·

2024/01/29

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark... The question of the month returns next week. Join the School of Podcasting Community Risk-Free Are

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37:22

Will “Verified” Downloads Ruin Podcast Advertising?

School of Podcasting: Expert Tips for Launching and... ·

2024/01/22

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation. Join the School of Podcasting Community

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33:08

Achieve More, Faster: The Insider's Guide to the...

School of Podcasting: Expert Tips for Launching and... ·

2024/01/15

Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE than the price you are paying. YOU: Avoid common mistakes Learn the shortcuts you only learn from doing If you're in a

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43:52

Behind the Mic: Avoiding Podfade By Identifying Your...

School of Podcasting: Expert Tips for Launching and... ·

2024/01/08

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where

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53:40

From Podcast Launch to Delivery: Unveiling Realistic...

School of Podcasting: Expert Tips for Launching and... ·

2024/01/01

The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly. I just can't do that. I want people who are fueled by passion, and understand there is a process of

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