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PODCAST

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

education how to

All Episodes

35:54

Small Audience, Big Results: Making Sponsor Deals...

School of Podcasting: Expert Tips for Launching and... ·

2025/11/10

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don’t Need Huge Download Numbers: Heidi Kay Begay shares how she

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37:21

You Can Be an Influencer Without Being the Best:...

School of Podcasting: Expert Tips for Launching and... ·

2025/11/03

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.Here are some of the takeaways we can learn from Ace:Be Yourself: Just like Ace was always Ace, when you’re podcasting, lean into what makes you unique. Your

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36:36

Counting Episodes: Just How Many Do We Listen To?

School of Podcasting: Expert Tips for Launching and... ·

2025/10/27

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek

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51:13

Is Live Podcasting Worth it? The Pros and Cons of...

School of Podcasting: Expert Tips for Launching and... ·

2025/10/20

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience.I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into video. From gear recommendations, background setups, and green screens to my latest waste-of-money

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42:50

From Idea to Launch: How Long Does It Really Take to...

School of Podcasting: Expert Tips for Launching and... ·

2025/10/13

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?"I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast” was born, with community members pulling him into hosting after another podcast called it quits. He

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53:04

Podcasting Best Practices or Myths? Let's Find Out!

School of Podcasting: Expert Tips for Launching and... ·

2025/10/06

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.Why is Recording a

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43:56

Why Your Attitude is More Important Than Your Gear

School of Podcasting: Expert Tips for Launching and... ·

2025/09/29

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian talks about how she built her Instagram following to over 113,000 by just being herself and sharing her journey. It's not about how many people listen or follow; it’s about the fact that you’re doing what you love. We dive into the nitty-gritty of social

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28:01

Don't Leave a Mess For Your Family - The Fate of Your...

School of Podcasting: Expert Tips for Launching and... ·

2025/09/22

The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your passing. I bring on The Podcast Lawyer Gordon Firemark to explain some of the ins and outs (Gordon doesn't do wills and such, but can explain the process). As law change based on location you may want to hire someone locally, or use an online tool that adjusts to your

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32:10

How Direct Conversations Boost Podcast Popularity

School of Podcasting: Expert Tips for Launching and... ·

2025/09/15

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting. Today, I’m sharing free tools and insights to help connect with your audience better and some juicy news from Spotify that might just change the way you

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01:17:41

Raising a Glass to Todd Cochran: Podcasting Pioneer

School of Podcasting: Expert Tips for Launching and... ·

2025/09/09

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always

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01:03:43

How Do I Grow My Podcast Audience?

School of Podcasting: Expert Tips for Launching and... ·

2025/09/08

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode ChecklistWho and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference

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40:18

Hiring Help for Your Podcast: Worth It or Just...

School of Podcasting: Expert Tips for Launching and... ·

2025/09/01

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing

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28:53

Stop Wasting Your Listeners' Time - and other lessons...

School of Podcasting: Expert Tips for Launching and... ·

2025/08/25

Coming back from Podcast Movement, I've got a story that really drives home the point that nothing beats face-to-face networking. I mean, sure, we can all hop on Zoom and pretend we're connecting, but when you're actually sharing a meal with someone or just hanging out, that's where the magic happens. It's like the difference between texting your buddy and grabbing a beer – one is okay, but the other is where real connections are made. And let's be honest, who doesn't want to make meaningful

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37:37

Dead Air, Depression, and Dispatch Dave: Inside...

School of Podcasting: Expert Tips for Launching and... ·

2025/08/18

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me

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43:34

Why Your Media Kit is Probably Trash: Lessons from...

School of Podcasting: Expert Tips for Launching and... ·

2025/08/11

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a

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42:19

No More 'Um's: Your Guide to Speaking Like a Pro!

School of Podcasting: Expert Tips for Launching and... ·

2025/08/04

Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion.In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware

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36:47

15 Lessons Podcasters Can learn From Ozzy Osbourne

School of Podcasting: Expert Tips for Launching and... ·

2025/07/28

Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good

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34:00

What's In It For The Audience? With Traci DeForge

School of Podcasting: Expert Tips for Launching and... ·

2025/07/21

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get

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49:07

Are Big Companies Poisoning Podcasting?

School of Podcasting: Expert Tips for Launching and... ·

2025/07/14

Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians?They don't get

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49:29

How to Keep Your Marriage While Chasing Podcasting...

School of Podcasting: Expert Tips for Launching and... ·

2025/07/07

Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real thing, folks, and I’ve seen it happen. I share my personal stories, including the ups and downs of my

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