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PODCAST

Make More Money without Selling Your Soul

Polly Lavarello

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

business entrepreneurship

All Episodes

23:17

The Problem With Having One High Ticket Offer

Make More Money without Selling Your Soul ·

2024/07/11

Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model. While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations. This episode is a candid exploration of how my high-ticket strategy began to feel more restrictive than liberating and the

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15:23

What To Do When Your Signature Offer Isn't Working

Make More Money without Selling Your Soul ·

2024/07/04

Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected. As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer. I'll share actionable insights and personal experiences to help you tweak and evolve your offerings effectively. Whether you're struggling to see results or just looking for ways to improve, this episode

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20:49

ADHD Business Hacks (When You Feel Like Burning it...

Make More Money without Selling Your Soul ·

2024/06/27

In today’s episode, we delve into ADHD business hacks, building on my episode about ADHD as a potential superpower. While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have proven valuable. We'll explore strategies to harness these traits effectively, focusing on maintaining interest in long-term projects and finding sustainable rhythms. Join me for transformative insights that can help you navigate the dynamic intersection of ADHD and business.Here

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17:47

How to Earn Passive Revenue This Summer

Make More Money without Selling Your Soul ·

2024/06/20

Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead. We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs. This episode is packed with actionable advice on making your business work smarter, not harder, so you can extend your impact without extending

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29:51

The Ultimate Activity for Cushy Lead Gen with Natalie...

Make More Money without Selling Your Soul ·

2024/06/13

Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist. Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands. Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively. We’ll discuss how to turn your message into a movement and why now might be the perfect time to

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16:53

My Controversial Growth Strategy

Make More Money without Selling Your Soul ·

2024/06/06

Today, I’m sharing a controversial growth hack that isn’t flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business. Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenue—while maintaining personal health and energy—is what really contributes to lasting success. Join me as I discuss how integrating well-being with business growth isn't just

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19:07

Why Learning More Isn't the Answer

Make More Money without Selling Your Soul ·

2024/05/30

In today’s episode, we dive into why learning more isn't always the answer. After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space. Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not equal failure can dramatically streamline and enhance your business growth. Tune in to shift your mindset and simplify your path to success.Here are the

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14:14

Stop Creating Content For Your Peers

Make More Money without Selling Your Soul ·

2024/05/23

This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients. This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers. Tune in to shift your content strategy from peer-focused to client-centered, and start making more meaningful connections.Here

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33:10

Why Your Brand Matters - with Eva Couto

Make More Money without Selling Your Soul ·

2024/05/16

Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal. With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners. We dive into the essential aspects of branding, uncover common misconceptions, and discuss the transformative impact good branding can have on your business. If you're looking to stand out and show off your unique business confidently, this

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16:45

How to be A Good Client

Make More Money without Selling Your Soul ·

2024/05/09

Join me in today’s episode as we explore how to maximise your growth and satisfaction in any coaching or group program environment.Whether you’re participating in a mastermind, running one, or engaging with a coach or mentor, understanding both perspectives is crucial.I’ll share insights from three years of running my own mastermind, the importance of creating safe, supportive spaces, and how clear communication enhances client experiences. We’ll also discuss the expectations and responsibilities on

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16:06

More Funnels, More Problems

Make More Money without Selling Your Soul ·

2024/05/02

Today, I'm diving deep into a common pitfall for seasoned business owners - overcomplicating sales funnels.I’m exploring why more isn't always better when it comes to creating passive revenue streams and scaling your business.Whether you're well into your entrepreneurial journey or just starting out, this episode will bring you invaluable insights on streamlining your strategies for better results.Get ready to rethink how simplicity can lead to your most profitable moves yet!Here are the

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20:21

Why Your Messaging Isn't Converting

Make More Money without Selling Your Soul ·

2024/04/25

In today's episode, we're diving into why your online messaging might not be converting. We'll explore common pitfalls that many online business owners face and how to overcome them. I'll share insights from my experience helping hundreds of clients, offering you practical tips to enhance your messaging across platforms from social media to email marketing. Let’s learn to attract and convert your ideal clients with clarity and ease. Don't miss these game-changing strategies!Here are the

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40:48

Is Now the Right Time to Write a Book with Erin...

Make More Money without Selling Your Soul ·

2024/04/18

In today's episode, we're taking a deep dive into the world of self-publishing and traditional book routes with guest expert Erin Chamberlain. With nearly two decades in the publishing industry, Erin brings a wealth of knowledge and inside tips on how to turn your book idea into a reality. We explore everything you need to know about navigating the publishing world, from deciding the right time and method to publish, to understanding the financial and creative investments involved. Whether you're a

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13:47

On Getting Married A Second Time

Make More Money without Selling Your Soul ·

2024/04/11

In today's episode, I’ll be stepping away from business advice to share something deeply personal: my journey to getting married for the second time. This episode isn't about marketing or business growth. Instead, it's about the human experience behind the entrepreneur. From being a single mum and overcoming life's hurdles to finding love unexpectedly, I open up about the blend of joy and challenges that come with remarrying. This story isn't just mine; it's a reflection on change, acceptance, and

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24:07

How To Create Consistent Cash Flow For Your Online...

Make More Money without Selling Your Soul ·

2024/04/04

In today’s episode, we're diving into the crucial world of cash flow. Ever felt like managing your business finances was a rollercoaster of stress? You're not alone. Today, we're breaking down the highs and lows of financial management, from the fears of falling into debt to the pressure of paying the team, and the extreme steps we sometimes take hoping for success. I'll be sharing some of my practical tips on creating a resilient cash flow that not only supports your business but also allows you to

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19:54

What Went Wrong With My Launch?

Make More Money without Selling Your Soul ·

2024/03/29

Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly. I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, from the importance of direct communication to the insights gained from our launch experiments.If you're curious about the behind-the-scenes of launch

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19:33

What Next After Six Figures?

Make More Money without Selling Your Soul ·

2024/03/22

In today’s episode, we're tackling the "sticky middle" phase many of us face after hitting the six-figure mark. It's that point where you've achieved a significant milestone but find yourself wondering, "What now?" I'll talk about the challenges and uncertainties that come with maintaining and scaling your business beyond six figures. We'll discuss the importance of communication, advocating for reasonable adjustments.I'll also share some insights on creating a roadmap tailored to your personal

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17:56

How to Measure Your Success with Instagram

Make More Money without Selling Your Soul ·

2024/03/15

Have you ever felt outpaced by the ever-changing social media landscape? Well, you're not alone. Today, we dive into how to measure real success on social media, beyond just chasing trends.We'll break down three crucial strategies to not just navigate but thrive on social media: generating demandconverting interest into sales retaining customer loyalty through your contentWhether Instagram is your playground or your battleground, this episode is packed with insights to help you approach your social

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21:28

The Data You Need to Watch to Scale Your Coaching...

Make More Money without Selling Your Soul ·

2024/03/08

In this week’s episode, I’m here to shed light on the power of numbers in scaling your business. We'll dive into how understanding your financials is key to forecasting, investing confidently, and ensuring long-term success, all without sacrificing what matters most to you. Whether you're just starting out or aiming for seven figures, join me as we explore the essential numbers that drive sustainable growth and make strategic decisions easier. Get ready to transform your online business with

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21:23

Are Webinars Dead?

Make More Money without Selling Your Soul ·

2024/03/01

In this week’s episode, we’ll explore the relevance of webinars and masterclasses in today's marketing landscape. We'll discuss the importance of finding what resonates with you and your business, debunk common myths, and dive into making masterclasses a powerful part of your strategy. Whether you're considering evergreen marketing or refining your current approach, this episode is packed with actionable insights to help you succeed. Tune in to discover how to leverage these tools for your

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