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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

23:48

EP79: SEO & AI: Evolution Or Extinction?

Leader Generation ·

2024/02/06

Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements. Gareth, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He views AI as an enhancement to SEO rather than its replacement. Here are a few topics Gareth and Tessa cover in this episode: Impact of Generative AI on

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33:35

EP78: AI In Marketing: Navigating Legal & Compliance

Leader Generation ·

2024/01/23

Grab your earbuds and settle in for a conversation with Sharon Toerek, an expert in intellectual property and marketing law. She talks about legal and compliance issues with emerging technologies, with a special focus on generative AI. Host Tessa Burg joins Sharon to discuss how AI is reshaping the services agencies can offer. Together, they explore how to set up the right policies, use AI responsibly, and have transparent conversations with clients to manage risks. While legal topics might not

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43:28

EP77: Feature: Executive Insights On AI’s Impact On...

Leader Generation ·

2024/01/09

Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level. These leaders are at the forefront, not just employing generative AI but also setting the standard for its application. They join the podcast to share their excitement, expert

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23:12

EP76: Harnessing AI & Tech For Next-Level Marketing

Leader Generation ·

2023/12/27

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics. The conversation goes deeper, covering organizational culture shifts, the pivotal role of change management, and how employees can become the catalyst for innovation. They also spotlight the importance of establishing a baseline to properly

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29:15

EP75: AI Governance: Using AI Responsibly In Marketing

Leader Generation ·

2023/12/12

In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT's launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology. We tackled some big issues: the excitement and skepticism around AI, the need for governance, plus the challenges of data security and privacy. We also got into AI accuracy and the risks of "AI hallucination," where AI-generated information may not always be correct. We also chatted about

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23:33

EP74: How Marketers Can Lean Into AI

Leader Generation ·

2023/11/20

Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning and their impact on marketing and communications. Explore the landscape of AI adoption, ranging from novices to experts. Gain insights into the common concerns plaguing colleagues and clients, including plagiarism, data leaks, IP issues, and AI's sustainability in content marketing and

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26:35

EP73: Data-Driven Marketing: Solving Problems With...

Leader Generation ·

2023/11/07

In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries. They discuss the growing significance of data science and machine learning, emphasizing the importance of data quality, domain expertise, and innovation in data-centric AI applications. Lilith also shares practical advice for embracing change and the belief that AI and ML solutions don’t need to be perfect to provide value in

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21:17

EP72: ChatGPT Strategies & Best Practices In PR

Leader Generation ·

2023/10/24

Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations. Get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some insights on data security, the art of experimentation and the potential of AI tools to reshape the PR and communications industry. We’ll talk all about

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12:39

EP71: How To Drive Business Growth With An AI Council

Leader Generation ·

2023/10/10

Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council. In this episode, Tessa Burg emphasizes how having a well-orchestrated AI Council is not just a strategic move, but a game-changer for businesses. By harnessing the power of diverse expertise and aligning it with the innovations in AI and machine learning, companies can unlock unprecedented growth opportunities. Dive into this podcast to discover how the right structure and

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28:10

EP70: AI Leadership - How CEOs Steer Digital...

Leader Generation ·

2023/10/03

In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op's Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation. Their conversation covers several topics, such as: CEO's role in technology adoption and business transformation Embracing AI and machine learning in the business landscape Leadership in the digital age Setting clear objectives and accountability in

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38:26

EP69: Why Expertise Still Matters In The Era Of AI

Leader Generation ·

2023/09/12

In this episode, we dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial intelligence and machine learning. You'll gain insights into the unique qualities that humans bring to the table, setting them apart from the algorithms and data-driven systems. Discover who is poised to thrive in this AI-infused world as we explore the traits and strategies that will help individuals

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06:54

EP68: The Unique Edge Marketers Have Over ChatGPT

Leader Generation ·

2023/08/23

As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value that AI—like ChatGPT—can't replicate. Join Tessa Burg for this episode as she highlights the exclusive data that businesses have that sets them apart. Learn how marketers can harness this data to excel through personalization, prediction and pattern identification, gaining a competitive edge that’s

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06:41

EP67: The Impact Of AI On SEO

Leader Generation ·

2023/08/08

In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google's development of Search Generated Experience (SGE), businesses need to prepare strategies to offset traffic loss from non-branded keywords. Tessa discusses the importance of building brand and community, creating non-commoditized content and capturing customer behavior data to optimize offerings and increase conversion rates. Stay

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31:01

EP66: Google Performance Max: Maximizing Ad...

Leader Generation ·

2023/07/25

In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, we’ll cover some tips to help you turn the tide. We’ll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more. Stay tuned for more exciting episodes where we'll continue to explore the ever-evolving

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18:42

EP65: Google Performance Max: Maximizing Ad...

Leader Generation ·

2023/07/12

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence. Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you’re wondering if Google Performance Max is right for you, we’ll discuss how businesses of different sizes and

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07:39

EP64: Marketing Leadership: Driving AI Adoption and...

Leader Generation ·

2023/06/21

Get ready to talk more about the world of AI and machine learning in marketing. We discuss the role marketing leadership plays in championing this technology and driving its adoption. We'll also explore how marketers can embrace AI tools to amplify their skills, unleash their creativity tackle complex problems and align efforts with the overarching business vision. Join us to hear more about how marketing leaders can become the driving force tor igniting change fueling growth. To dive deeper into

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30:08

EP63: Web 3 Marketing To Reach Gen Z

Leader Generation ·

2023/06/06

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform. Join us as we uncover the latest trends in Web3 marketing and share

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07:47

EP61: How AI Is Impacting Marketers & Agencies

Leader Generation ·

2023/05/09

Artificial Intelligence (AI) is revolutionizing the way we approach marketing. In this episode, Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve. In this episode, Tessa Burg shares practical tips on how leaders can use AI to manage and operate marketing agencies as well as how to

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25:18

EP60: Gen Z Marketing: Start Now To Win Loyalty Of...

Leader Generation ·

2023/04/26

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including: Getting to know Gen Z consumers Understanding what’s important to them Connecting with Gen Z consumers Building a Gen Z audience Breaking through a crowded messaging landscape Storytelling and content development for Gen Z c Validating what messaging is right Creating great

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32:25

EP59: Unlock the Marketing Power of The Metaverse

Leader Generation ·

2023/04/11

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform. Our guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. We discuss the latest trends and opportunities for brands in the metaverse, as well as the costs associated with creating high-quality experiences. Additionally, we examine the role of influencer brands and experience creators in

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