x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

21:17

EP72: ChatGPT Strategies & Best Practices In PR

Leader Generation ·

2023/10/24

Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations. Get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some insights on data security, the art of experimentation and the potential of AI tools to reshape the PR and communications industry. We’ll talk all about

en

12:39

EP71: How To Drive Business Growth With An AI Council

Leader Generation ·

2023/10/10

Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council. In this episode, Tessa Burg emphasizes how having a well-orchestrated AI Council is not just a strategic move, but a game-changer for businesses. By harnessing the power of diverse expertise and aligning it with the innovations in AI and machine learning, companies can unlock unprecedented growth opportunities. Dive into this podcast to discover how the right structure and

en

28:10

EP70: AI Leadership - How CEOs Steer Digital...

Leader Generation ·

2023/10/03

In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op's Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation. Their conversation covers several topics, such as: CEO's role in technology adoption and business transformation Embracing AI and machine learning in the business landscape Leadership in the digital age Setting clear objectives and accountability in

en

38:26

EP69: Why Expertise Still Matters In The Era Of AI

Leader Generation ·

2023/09/12

In this episode, we dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial intelligence and machine learning. You'll gain insights into the unique qualities that humans bring to the table, setting them apart from the algorithms and data-driven systems. Discover who is poised to thrive in this AI-infused world as we explore the traits and strategies that will help individuals

en

06:54

EP68: The Unique Edge Marketers Have Over ChatGPT

Leader Generation ·

2023/08/23

As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value that AI—like ChatGPT—can't replicate. Join Tessa Burg for this episode as she highlights the exclusive data that businesses have that sets them apart. Learn how marketers can harness this data to excel through personalization, prediction and pattern identification, gaining a competitive edge that’s

en

06:41

EP67: The Impact Of AI On SEO

Leader Generation ·

2023/08/08

In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google's development of Search Generated Experience (SGE), businesses need to prepare strategies to offset traffic loss from non-branded keywords. Tessa discusses the importance of building brand and community, creating non-commoditized content and capturing customer behavior data to optimize offerings and increase conversion rates. Stay

en

31:01

EP66: Google Performance Max: Maximizing Ad...

Leader Generation ·

2023/07/25

In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, we’ll cover some tips to help you turn the tide. We’ll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more. Stay tuned for more exciting episodes where we'll continue to explore the ever-evolving

en

18:42

EP65: Google Performance Max: Maximizing Ad...

Leader Generation ·

2023/07/12

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence. Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you’re wondering if Google Performance Max is right for you, we’ll discuss how businesses of different sizes and

en

07:39

EP64: Marketing Leadership: Driving AI Adoption and...

Leader Generation ·

2023/06/21

Get ready to talk more about the world of AI and machine learning in marketing. We discuss the role marketing leadership plays in championing this technology and driving its adoption. We'll also explore how marketers can embrace AI tools to amplify their skills, unleash their creativity tackle complex problems and align efforts with the overarching business vision. Join us to hear more about how marketing leaders can become the driving force tor igniting change fueling growth. To dive deeper into

en

30:08

EP63: Web 3 Marketing To Reach Gen Z

Leader Generation ·

2023/06/06

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform. Join us as we uncover the latest trends in Web3 marketing and share

en

07:47

EP61: How AI Is Impacting Marketers & Agencies

Leader Generation ·

2023/05/09

Artificial Intelligence (AI) is revolutionizing the way we approach marketing. In this episode, Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve. In this episode, Tessa Burg shares practical tips on how leaders can use AI to manage and operate marketing agencies as well as how to

en

25:18

EP60: Gen Z Marketing: Start Now To Win Loyalty Of...

Leader Generation ·

2023/04/26

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including: Getting to know Gen Z consumers Understanding what’s important to them Connecting with Gen Z consumers Building a Gen Z audience Breaking through a crowded messaging landscape Storytelling and content development for Gen Z c Validating what messaging is right Creating great

en

32:25

EP59: Unlock the Marketing Power of The Metaverse

Leader Generation ·

2023/04/11

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform. Our guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. We discuss the latest trends and opportunities for brands in the metaverse, as well as the costs associated with creating high-quality experiences. Additionally, we examine the role of influencer brands and experience creators in

en

34:17

EP58: Building Brand Communities & Measuring Brand...

Leader Generation ·

2023/03/21

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. Whether you're new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for

en

12:14

EP57: Unscripted Bonus Episode On AI & Machine Learning

Leader Generation ·

2023/03/07

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and

en

33:08

EP56: Maximizing The Value Of Your Website For Your...

Leader Generation ·

2023/02/21

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including: Shifts in the CPG buying process and the impact on digital and e-commerce The evolution of online search How to distinguish between short- and long-term consumer behavior trends Changes in go-to-market strategies The evolution of marketing data use How content creation can improve

en

30:05

EP55: Web3 for Marketers - Navigating the Future of...

Leader Generation ·

2023/02/07

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry. They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You’ll also hear tips for getting started with Web3. This includes how to use low-visibility experiences to test the technology. Justin and Tessa also cover topics

en

34:22

EP54: Unleashing the Power of AI in Creative Marketing

Leader Generation ·

2023/01/24

In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI's power to enhance your creative campaigns' effectiveness. Join us as we speak with industry expert Michael Francello, and discover how you can leverage AI to take your marketing to the next level. This episode of the Leader Generation Podcast is

en

30:20

EP53: How Brands Can Engage With Customers On Discord

Leader Generation ·

2023/01/10

Discord offers an excellent opportunity for companies to build a strong community of followers. How can brands engage with their customers on this social platform? Digital Producer Mat Segal and Product Strategist Tom Madrilejos from Mod Op share some tips on how brands can maximize the potential of Discord. Listen to this episode to hear about the following topics and more: What is Discord How do people use it What drives Discord’s popularity Community management on Discord How brands can add

en

05:59

EP52: Refreshing Your Customer Retention Program In 2023

Leader Generation ·

2022/12/20

Customer retention is a critical component of any business. If you lose too many customers, you won’t be able to survive. This can be caused by various factors, including poor service, flawed product design, and unyielding customer demands. If you want to ensure customer retention in the future, it’s important to have a customer retention strategy in place. This plan should include clear goals, targets, and measurable metrics to track progress. Hear three tips in less than six minutes to help you

en

151 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...