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PODCAST

The Roof Strategist Podcast by Adam Bensman

The Roof Strategist

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing)

business entrepreneurship

All Episodes

12:24

NEW Bill Targets D2D Roofing Sales - Strictest Law In...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/20

This NEW bill targets door to door roofing sales in a way I have never seen before…If it’s passed, it will be the strictest D2D law targeting roofers in history!Watch this video where I break down the 12 most shocking moves this bill is trying to make. Please help spread the word. Share this video with your friends, on social media, and in the industry Facebook groups. Together, we will stay ahead of the legal threats targeting roofers. P.S. Changes like this potential new law are coming

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15:01

Fire Them NOW! 11 Signs of a Toxic Sales Rep

The Roof Strategist Podcast by Adam Bensman ·

2025/03/17

A toxic sales rep is like cancer in your company.They sneak their way in undetected at first… Before you know it, they are poisoning your culture. You’re losing customers, sleep, and money.So how do you sniff them out before they do damage?Watch this new video to spot the 11 signs of a toxic sales rep.I know these conversations are hard, but we need to have them. I hope this video helps protect your company from toxic people, so you can serve every customer with pride. P.S. Hard

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12:08

Roofing Sales Objection - “I’ll Sign After My Roof...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/13

The homeowner tells you they’ll sign… after you get their roof approved.They’re playing you. And you fall for it and end up working for free. It’s a trap that wastes your time, gets you taken advantage of, and leaves you with nothing to show for it.I know, because it happened to me.Never. Again.Watch this new video to learn exactly what to say. Be a hero. Share this with your team right now. You know they’ll thank you for it. Here’s to serving homeowners the right way… and getting paid

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20:08

18 Ways to Use AI to Sell More Roofs, Save Time, and...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/10

Stop avoiding AI… It’s new, intimidating, and you don’t know where to start.Watch this new video to learn 18 easy ways to use AI in your roofing company.AI can make you even more sales, save time, and wow customers. Remember, AI won’t replace your job or your company.But you will be replaced by people and companies who use AI better than you. A lot of companies will watch this video.But few will act on it. Those who do will get ahead.And I hope that’s you. P.S. There are many things that AI

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13:24

NO More Excuses From The Sales Team! Accountability...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/06

Your team’s excuses are killing the company…This new video will give you the accountability framework you need.Because you’re fed up with hearing, “It was a bad lead.”“The homeowner was a tire kicker.”“The crew messed it up.”Excuses like these are spreading like a disease.Your gut tells you to fire them.But then reality smacks you in the face…You need the revenue they bring in.And hiring? Good luck.It’s hard enough to get people to show up for interviews anymore…So you hold off.And nothing

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16:17

STOP Making Videos That Suck! My Winning Formula to...

The Roof Strategist Podcast by Adam Bensman ·

2025/03/03

Your marketing videos aren’t getting leads?Stop making videos that suck. Here’s my winning formula to get leads. Watch. Follow the formula. Get more leads. P.S. Most roofing companies I’ve surveyed are NOT strong marketers. The #1 reason? They don’t have the knowledge. That’s why I’m pouring my 10 years of video-making skills into the RSRA community. I’m sharing my behind-the-scenes secrets, giving video feedback, and helping our Members get more leads from their marketing efforts. Do you

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12:34

Two Hidden Reasons You’re NOT Hitting Your Sales or...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/27

Be honest—are you hitting the sales or company goals you’re setting?Like your sales targets. Income goal.Or hiring the new sales manager so you don’t have to wear all the hats.If not, there are only 2 reasons why.And no, it’s not “bad luck” or “the economy.”Watch this new video and I’ll help you pinpoint the exact reason.P.S. If you want to be surrounded by people who push you, challenge you, and share their winning secrets—join us inside RSRA. Because no one wins alone. Learn more or apply

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17:45

D2D Roofing Sales Masterclass: Compilation of My Top...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/24

Door knocking sucks… if you don’t have what it takes to win.You get ignored. Ghosted. Told “not interested” before you even say your name.Meanwhile, other reps sign deals effortlessly… What’s the difference?It’s not luck… It’s knowledge. Watch this new video: D2D Roofing Sales Masterclass: Compilation of My Top TipsThis is the perfect video to share in your team’s group chat right now. It’ll help make door knocking not suck so you can get even more sales. Enjoy :) P.S. Knowing what to say,

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29:11

Immigration (I-9) Audits Are Coming! Roofing...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/20

Trump is back in office, and if history repeats itself….Immigration audits (I-9) are about to ramp up—just like they did in his last presidency.That means ICE could show up at your job site.And if you’re not prepared? You could lose half your workforce overnight. Worse yet, if you're on a bonded project, it could cost you everything.That’s why I brought in construction law expert Philip Siegel to break it all down for you.Watch this new video and discover:- The #1 mistake contractors make

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11:21

Best Vehicle For Roofing Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/02/17

What’s the BEST vehicle for roofing sales?Trucks? SUVs? Cargo vans?I’ve run appointments in everything from a beat-up Toyota Tacoma, a tiny Honda S2000, a Mercedes coupe with a V8, to a nice professional F150 with a ladder rack. So let’s settle it.In this video, I break down:- The 3 key factors to choose the best vehicle for YOU- The hidden message your ride sends to customers- Why most sales reps don’t actually need a truck (and what to get instead)Your vehicle is an extension of you. It

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14:53

7 Signs Roofing Sales is NOT For You

The Roof Strategist Podcast by Adam Bensman ·

2025/02/13

Roofing sales is NOT for everyone.I estimate that 66% of roofing sales reps quit or get fired in their first 12 months… Some people jump in thinking they’ll get rich fast… only to crash and burn.I don’t want that to happen to you.Or for you to waste time and money hiring the wrong people.That’s why I made this video:To save you from making a massive mistake…P.S. If this video hits home, you’re not alone. We talk about real issues like this every day inside the Roofing & Solar Reform

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10:41

Homeowner Keeps Insurance $ and Ghosts You… DO THIS

The Roof Strategist Podcast by Adam Bensman ·

2025/02/10

You got a fat check for the homeowner and then…They ghost you.They want to keep the money. It’s happening now more than ever in today’s economy. In this video, I’ll show you:- The #1 thing that stops this from happening in the first place- What to say to a homeowner who tries to back out- When to push—and when to walk awayBe a hero - share this with your team before it happens to them.P.S. A lot is changing in today’s economy, isn’t it? The gold rush is over, and things are moving fast. We

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12:36

Botched Home Shows: Top 5 Mistakes & Easy Fixes for...

The Roof Strategist Podcast by Adam Bensman ·

2025/02/06

Most roofers waste their time and money at home shows…They drop thousands on a booth, sit behind a table, and leave with 5… maybe 10 leads.Meanwhile, Mark and Harvey (RSRA Members) reported ~50 leads from a single home show!What’s the difference?Not making the Top 5 Home Show MistakesHome shows should be a lead goldmine. Do them right, and they will be.Both Mark and Harvey shared their booth set up pictures and advice to fellow Members. (In this video, I share my own advice for home shows

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22:01

My Best D2D Pitching Advice Compilation Video

The Roof Strategist Podcast by Adam Bensman ·

2025/02/03

My best d2d pitching advice… Jammed into this new compilation video.Share this video with your team so you all can:Start more conversations at the door (the easy way).Get on more roofs.Close more sales.And hold your laughter as we go back in time through my hippy hair styles and many people called my “p*rn star mustache” 🤣Please enjoy. P.S. Door to door training isn’t the only answer. When your team is on the doors, they’re going to face rejection and challenges they didn’t expect. Where

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18:03

What Roofing Companies Will Face in 2025: My 7...

The Roof Strategist Podcast by Adam Bensman ·

2025/01/30

Will your company stay relevant in 2025, or get left behind…?Staying relevant isn't about working harder anymore…It's about adapting faster than your competition.Because adaptation is the new strategy.The companies that adapt now will thrive. The rest will get left behind and die off. Which side will you be on?P.S. The gap between those who are adapting and those who aren’t grows wider every day. Stay relevant in 2025 by adapting faster than your competitors. The bigger the gap you create,

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10:17

Do This When Homeowners DON'T Follow Through & File a...

The Roof Strategist Podcast by Adam Bensman ·

2025/01/27

The homeowner never files the claim…Even after they said they would.And your commission check just vanished into thin air. But you did everything right.The inspection, your pitch, and even had a signed contingency agreement!Stop letting this happen.So how do you get homeowners to follow through and file a claim?Watch this video to discover:- The hidden reason your deals are falling apart after you leave (this will shock you)- Why letting spouses "talk it over" is killing deals- How to get

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10:47

Best Roofing Conferences of 2025: DON'T Go vs. MUST Go

The Roof Strategist Podcast by Adam Bensman ·

2025/01/23

Don’t go to these roofing conferences, and you must go to these…I expose the brutal reality that most owners don't want to face about conferences and what they actually cost. This will shock you. Taking 5 people to a 3-day conference isn't costing you $10k...It's costing you $100,000!Most people have NO IDEA they're hemorrhaging this much money on conferences. They're too focused on "which conference looks cool" or "where is everyone else going?"Watch this video to discover:- The painful

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14:36

Best Roofing Leads: Canvassers vs. Digital Marketing

The Roof Strategist Podcast by Adam Bensman ·

2025/01/20

Which will get you more leads, better leads, and cheaper leads... faster?Canvassing Teams vs. Digital Marketing Leads It’s a trick question. Because there is no one-size-fits-all answer. Here's the truth no one's telling you…The fastest path to more leads isn't what you think.Watch this new video to find out which lead source you should be going all-in on.P.S. When you crack the code for reliable, quality leads, your business will explode. If you want help finding, testing, and optimizing

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28:38

Top 3 "Financing Fails" Costing You Sales

The Roof Strategist Podcast by Adam Bensman ·

2025/01/16

“They were $2,500 more expensive, and I still lost the sale…”Why?Because the other guy offered 12-month same-as-cash financing.And he didn't.He thought they were a "cash buyer" because of how they looked...(That prejudgment cost him big time).See, financing will make or break your sales. Especially in the 2025 economy. Sadly, a lot of roofing sales pros are making these 3 massive financing mistakes.And it's costing them deals they should've won.Learn what they are and how to fix it in this

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12:53

The Mainstream LIE That’s Killing Your Roofing Company

The Roof Strategist Podcast by Adam Bensman ·

2025/01/13

The mainstream keeps preaching this...“Work on your business, not in your business.”Sounds great, right?But it’s a flat-out lie—and it’s keeping you stuck in the day-to-day.If you’re buried under bad hires, bad decisions, and bad advice...Stop praying someone will save you and take back control.Watch this new video to learn:1) Why the “work on it” myth could run you out of business.2) How being too hands-off leads to bigger messes.3) The step-by-step strategy to get yourself out of the

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