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PODCAST

Paul Green"s MSP Marketing Podcast

Paul Green"s MSP Marketing Edge

Welcome to Paul Green"s MSP Marketing Podcast. If you"re a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It"s out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world"s most listened to podcast about MSP marketing. Host Paul Green is the world"s go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you"ll get really smart ideas to improve your marketing

technology marketing

All Episodes

00:23:50

MSPs: You can (almost) never post too much content

Paul Green"s MSP Marketing Podcast ·

2025/03/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with. The best MSP marketing tactic I learned at an event: It was listening to talks from two marketing legends that inspired this new MSP marketing tactic, and I

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00:23:50

MSPs: You can (almost) never post too much content

Paul Green"s MSP Marketing Podcast ·

2025/03/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with. The best MSP marketing tactic I learned at an event: It was listening to talks from two marketing legends that inspired this new MSP

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00:43:04

MSPs: Set up your phone person for success

Paul Green"s MSP Marketing Podcast ·

2025/03/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone person. How the Compound Effect helps MSPs do better marketing: If you want to have great marketing that delivers one new client a

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00:43:04

MSPs: Set up your phone person for success

Paul Green"s MSP Marketing Podcast ·

2025/03/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone person. How the Compound Effect helps MSPs do better marketing: If you want to have great marketing that delivers one new client a

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00:36:32

Optimize your MSP’s marketing for voice & AI search?

Paul Green"s MSP Marketing Podcast ·

2025/03/11

The podcast powered by the MSP Marketing Edge Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week… Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website. The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in the past but for some reason you just stopped doing it? Perhaps it’s time to

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00:30:35

No idea where to start with your MSP’s marketing?...

Paul Green"s MSP Marketing Podcast ·

2025/03/04

The podcast powered by the MSP Marketing Edge Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week… No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book. People only buy managed services for one of two reasons: Most purchases are made to either fix a problem (needs), or to make the buyer feel good (wants). You should

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00:30:35

No idea where to start with your MSP’s marketing?...

Paul Green"s MSP Marketing Podcast ·

2025/03/04

The podcast powered by the MSP Marketing Edge Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week… No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book. People only buy managed services for one of two reasons: Most purchases are made to either fix a problem (needs), or to make the buyer feel good (wants). You should

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00:33:11

Happy client? Ask for a testimonial NOW

Paul Green"s MSP Marketing Podcast ·

2025/02/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week… Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your life so much easier. Why MSPs should add new LinkedIn connections every day: LinkedIn is the single most important place for MSPs to go

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00:33:11

Happy client? Ask for a testimonial NOW

Paul Green"s MSP Marketing Podcast ·

2025/02/25

The podcast powered by the MSP Marketing Edge Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week… Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your life so much easier. Why MSPs should add new LinkedIn connections every day: LinkedIn is the single most important place for MSPs to go

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00:26:19

Why the tough life of an MSP owner is worth it

Paul Green"s MSP Marketing Podcast ·

2025/02/18

The podcast powered by the MSP Marketing Edge Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week… Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live. How a messy office damages your MSP’s sales: Is your office a pristine, tidy space with zero mess or an untidy space packed with clutter? Find

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00:31:44

Are audits still a good sales tool for MSPs?

Paul Green"s MSP Marketing Podcast ·

2025/02/11

The podcast powered by the MSP Marketing Edge Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week… Are audits still a good sales tool for MSPs?: Sell something small to start building a relationship before selling the thing you really want, which is of course, a managed services contract. Every MSP needs this strategic referral deal: There could be an opportunity for you to set up a win-win relationship with a local web agency near you, and it

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00:31:44

Are audits still a good sales tool for MSPs?

Paul Green"s MSP Marketing Podcast ·

2025/02/11

The podcast powered by the MSP Marketing Edge Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week… Are audits still a good sales tool for MSPs?: Sell something small to start building a relationship before selling the thing you really want, which is of course, a managed services contract. Every MSP needs this strategic referral deal: There could be an opportunity for you to set up a win-win relationship with a local web agency near you, and it

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00:28:38

Why does my MSP's marketing NEVER work?

Paul Green"s MSP Marketing Podcast ·

2025/02/04

The podcast powered by the MSP Marketing Edge Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week… “Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business. Which is better for MSPs: Syndicated blogs or original content?: Up-to-date blog content on your website shows your MSP is active and it’s

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00:28:38

Why does my MSP's marketing NEVER work?

Paul Green"s MSP Marketing Podcast ·

2025/02/04

The podcast powered by the MSP Marketing Edge Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week… “Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business. Which is better for MSPs: Syndicated blogs or original content?: Up-to-date blog content on your website shows your MSP is active and it’s

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00:28:47

An MSP marketing tactic guaranteed to grab attention

Paul Green"s MSP Marketing Podcast ·

2025/01/28

The podcast powered by the MSP Marketing Edge Welcome to Episode 272 of the MSP Marketing Podcast with me, Paul Green. This week… An MSP marketing tactic guaranteed to grab attention: Doing this means you can reach more people and persuade them to talk to you with much less work. Want a new client? You can afford to spend this much: Don’t be distracted by the short-term costs of getting a new client. Instead, focus on the long-term revenue and profit they will bring

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00:28:47

An MSP marketing tactic guaranteed to grab attention

Paul Green"s MSP Marketing Podcast ·

2025/01/28

The podcast powered by the MSP Marketing Edge Welcome to Episode 272 of the MSP Marketing Podcast with me, Paul Green. This week… An MSP marketing tactic guaranteed to grab attention: Doing this means you can reach more people and persuade them to talk to you with much less work. Want a new client? You can afford to spend this much: Don’t be distracted by the short-term costs of getting a new client. Instead, focus on the long-term revenue and profit they will bring

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00:29:46

As the tech authority, your job is to reassure

Paul Green"s MSP Marketing Podcast ·

2025/01/21

The podcast powered by the MSP Marketing Edge Welcome to Episode 271 of the MSP Marketing Podcast with me, Paul Green. This week… How to influence what John Smith buys: Your prospects don’t really understand technology and that can create fear. The smartest MSPs build trust and ease those fears by positioning themselves as the go-to tech authority in their marketplace. Find out how… 3 more bootstrap marketing ideas for MSPs: Let’s explore how to strike gold by turning your

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00:29:46

As the tech authority, your job is to reassure

Paul Green"s MSP Marketing Podcast ·

2025/01/21

The podcast powered by the MSP Marketing Edge Welcome to Episode 271 of the MSP Marketing Podcast with me, Paul Green. This week… How to influence what John Smith buys: Your prospects don’t really understand technology and that can create fear. The smartest MSPs build trust and ease those fears by positioning themselves as the go-to tech authority in their marketplace. Find out how… 3 more bootstrap marketing ideas for MSPs: Let’s explore how to strike gold by turning your

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00:29:03

If your clients are happy, this KPI will be high

Paul Green"s MSP Marketing Podcast ·

2025/01/14

The podcast powered by the MSP Marketing Edge Welcome to Episode 270 of the MSP Marketing Podcast with me, Paul Green. This week… If your clients are happy, this KPI will be high: Net Revenue Retention (NRR) is a quality score where you measure how well you have done at retaining revenue over the last 12 months and assessing whether it has grown. 3 bootstrap marketing ideas for MSPs: Marketing doesn’t have to cost a load of cash. If you have a member of staff with a spare few

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00:29:03

If your clients are happy, this KPI will be high

Paul Green"s MSP Marketing Podcast ·

2025/01/14

The podcast powered by the MSP Marketing Edge Welcome to Episode 270 of the MSP Marketing Podcast with me, Paul Green. This week… If your clients are happy, this KPI will be high: Net Revenue Retention (NRR) is a quality score where you measure how well you have done at retaining revenue over the last 12 months and assessing whether it has grown. 3 bootstrap marketing ideas for MSPs: Marketing doesn’t have to cost a load of cash. If you have a member of staff with a spare few

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