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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

11:05

1092 Simple Facebook Advertising Tips | Carol Kabaale

More than a Few Words ·

2024/12/05

I had a chance to sit down with Facebook ad expert Carol Kabaale to demystify Meta's advertising platform. Whether you’re a social media newbie or someone who’s been burned by past ad campaigns, Carol offers practical advice on how to navigate the Meta algorithm and create ads that actually work. As an advocate for women entrepreneurs, Carol breaks it down step by step, making Facebook ads less intimidating and more accessible for business owners at any level.Start with What’s Already

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11:19

#1091 Mentorship | Kate Bradley Chernis

More than a Few Words ·

2024/12/03

In this episode from the archive, the topic is mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people to turn to for advice and information. That is why I loved chatting with Kate Bradley Chernis, about the transformative role of mentors in business. Kate’s journey—from rock-and-roll DJ to brand-building expert—has been guided by powerful mentorship insights that helped her stay true to herself while

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01:08

#1090 LinkedIn Newsletter

More than a Few Words ·

2024/12/01

Are you taking advantage of the LinkedIn newsletter tool? If not, you're missing a huge opportunity. Sure, you've been creating newsletters for years and you have your audience. But there are people you are connected to on LinkedIn who will never subscribe to your newsletter. By taking that same content and moving it to this platform, you have an opportunity to deliver your message to a much wider audience, connecting and engaging with an entirely different group of people. When you are using the

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10:43

#1089 | From the Archive | Authenticity with Sasha...

More than a Few Words ·

2024/11/28

In this conversation from my archive, I discussed the power of authenticity with Sasha Willis. In all her ventures, Sasha’s authenticity shines, proving that showing up as yourself is the key to a resonant, successful brand. Here’s what she had to share on making authenticity your superpower:Consistency Across Platforms Sasha emphasizes that being your authentic self is not just simpler; it’s more sustainable. Whether it’s your website, social media, or face-to-face interactions, showing up

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11:24

#1089 Get Curious About Marketing | Emily Aborn

More than a Few Words ·

2024/11/26

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the art of curiosity marketing—a strategy that builds intrigue by inviting people to wonder, engage, and connect deeper. In our interview, she unveils the process of creating content that is compelling, relatable, and keeps people coming back for more. Key Takeaways: Curiosity Marketing Defined: Emily

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04:03

#1087 Find the Yin to Your Yang

More than a Few Words ·

2024/11/24

I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the opinions of others. Who are these “others?” They are people who compliment my weaknesses and have skills to fill my blind spots. They are the Yang to my Yin. What Is Yin-Yang? With roots dating back to China in 1300 BCE, Yin-yang refers to a concept where opposite forces are seen as interconnected and counterbalancing. Together the two halves make a

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11:32

#1086 Start Your Business With One Step | Jeanne Omlor

More than a Few Words ·

2024/11/21

I had a great conversation about what it really takes to start a business and build it into something successful—even if the odds seem stacked against you. My guest Jeanne Omlor, went from being a 54-year-old single mom in debt to a multi-seven-figure online business owner—all without spending a dime on ads! Key Takeaways: Take the First Step: Instead of getting overwhelmed by a to-do list, focus on the one thing you can do today to start moving forward. Jeanne calls it "getting your foot in the

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11:10

#1085 Build Relationships On LinkedIn

More than a Few Words ·

2024/11/19

Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people. So before you can make a sale, you almost always need a relationship. In B2B sales one of the best places to build that relationship is on LinkedIn. Relationship pro, Janice has some seriously smart (and surprisingly simple) strategies to share that will take your networking game to the next level. She believes LinkedIn is underutilized by many sales

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01:05

#1084 - A Little Feedback, Please

More than a Few Words ·

2024/11/17

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And when I look at my listener data, it shows. So it's time to shake it up a little bit with feedback from you. What would you like to hear? What would get you excited about another episode of more than a few words in your feed? DM me on any social platform, drop me a note at hello@morethanafewords.com or

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12:31

#1083 Take Your Advertising Outdoors | Charlie Riley

More than a Few Words ·

2024/11/14

Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it’s not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attention in unique ways are endless. And here’s the best part—outdoor advertising is measurable. Gone are the

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11:36

#1082 Bring a Little Personality to Your Business

More than a Few Words ·

2024/11/12

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talks about the importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I’ve seen start the process of looking at ourselves first – how can our businesses thrive based on what works for us as well as our

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01:16

#1081 Who are Your Best Three Clients?

More than a Few Words ·

2024/11/10

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you've worked with, all the people you've worked with, and pick your top three. It's not easy because there might be lots of favorites. When you narrow it down and you identify those three customers, because of the projects that you did with them, because of who they were, or how you worked

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11:59

#1080 Build Your Business With a Retreat | Michele Parad

More than a Few Words ·

2024/11/07

Everybody loves a getaway, and retreats offer the perfect opportunity to renew, refresh, and learn something new. But what if you're a coach or consultant looking to host a retreat? How do you package your knowledge and skills into a transformative experience that draws in your ideal clients? Michelle Perad, an intuitive guide, consultant, and founder of Multi-Dimensional Leaders (MDL) shared her expert tips on planning a successful retreat that’s not only impactful but also a five-figure

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11:11

#1079 Create Copy that Converts Prospects to...

More than a Few Words ·

2024/11/05

In this encore episode I sat down with Lewis Dalton, a copywriting pro and co-founder of Pine, to dig into the magic behind writing copy that actually converts. Lewis shares some fantastic, down-to-earth advice about finding the sweet spot between short-term and long-term benefits in your messaging, how to blend emotion and logic to really hook your audience, and why getting specific with your target market matters more than ever. Whether you’re working on sales funnels or just

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02:45

#1078 LinkedIn Junkie

More than a Few Words ·

2024/11/03

I am a LinkedIn junkie, but unlike people with other addictions, I'm not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I've done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I'm creating. The six steps are easy. Define your objective. Figure out why you're really on LinkedIn and what you can realistically accomplish. Build out your profile and becoming

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10:25

#1077 Holiday Marketing | Caroline Balinska

More than a Few Words ·

2024/10/31

This time of year, we always start thinking about the holidays and holiday marketing. That's why I was so excited to chat with Caroline Balinska on holiday marketing. Here are 5 key points from my conversation with CarolinePlan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least three months in advance to set up social media posts, emails, and design imagery is not too early Focus on relevant holidays: Not all holidays are

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11:07

#1076 Why You Need to Write a Book

More than a Few Words ·

2024/10/29

FROM MY ARCHIVE - In this conversation I asked the question “Why should I write a book?” Let's face it writing a book may seem overwhelming, especially if you don’t think of yourself as an author. But my guest, Kim Thompson-Pinder, overcame her own challenges to become an author and publisher, shares her insights into why a book can be a game-changer for entrepreneurs. Here are some key takeaways from our conversation: Credibility and Authority: Being an author gives you instant credibility. As Kim

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01:24

#1075 Stop Looking for Perfection | Lorraine Ball

More than a Few Words ·

2024/10/27

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days. Rick told me a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really took that message to heart. It has been the basis of my marketing through my whole career. So my advice

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10:41

#1074 Your Website is More than a Pretty Face | Lori...

More than a Few Words ·

2024/10/24

Your Website: More Than Just Pretty – It’s a Salesperson That Never Sleeps Your website isn’t just a pretty face for your business. Done right, it’s a 24/7 salesperson, constantly working to attract and convert leads even when you’re not. But how do you make sure your website pulls its weight? I sat down with **Lori Highby**, owner of Keystone Click, to get to the bottom of what makes a website not only visually appealing but also a powerful sales tool. Here are some key

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10:22

#1073 Put the Words in Your Word of Mouth Marketing ...

More than a Few Words ·

2024/10/22

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brings in high-quality referrals? That’s what this conversation is all about. 1. Referrals = Borrowed Trust When someone is referred to you, you’re borrowing

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