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PODCAST

Growth Masterminds: mobile growth podcast

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality,

business marketing

All Episodes

00:29:43

Web3 and mobile gaming in 2024: new opportunity?

Growth Masterminds: mobile growth podcast ·

2024/02/29

Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss the

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00:22:47

Tracking ROAS for cross-platform PC, console, mobile...

Growth Masterminds: mobile growth podcast ·

2024/02/23

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing.They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement and the

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00:18:51

Privacy safe post-ATT behavioral targeting?!?

Growth Masterminds: mobile growth podcast ·

2024/02/15

How can you get pre-ATT levels of behavioral targeting in a privacy-safe way? Can you? In this Growth Masterminds we’re chatting with the co-founder of an AI-powered tool that says it analyzes game play and user behavior to understand gamers and what they do. Then it recommends games that they’ll like, while rewarding them for playing recommended games. Our guest is a co-founder of Gamelight, Gunay Aliyeva. Host John Koetsier interviews her about Gamelight, an AI-powered tool that analyzes user

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00:38:42

Making mobile games work (yeah, someone wrote the...

Growth Masterminds: mobile growth podcast ·

2024/02/14

Ever wish somebody had written the book on making mobile app businesses work? Wish no more: the job has been done. In this Growth Masterminds host John Koetsier chats with Russell Ovans, game OG, prof, brewery owner, entrepreneur, data scientist, and current Director of Analytics at East Side Games. Russell discusses his journey from social gaming through to mobile gaming. We delve into a range of topics such as the importance of understanding game analytics and monetization in mobile games,

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00:32:34

RTB vs manual: BOTH needed for max admon $$$

Growth Masterminds: mobile growth podcast ·

2024/02/08

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves into ad

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00:36:49

No more app store tax? How to legally & safely skip...

Growth Masterminds: mobile growth podcast ·

2024/01/31

If you're on the App Store or Google Play, you're paying the platform tax: 30% on all your IAP revenue. But can you legally AND SAFELY escape that? Maybe yes. In this episode of Growth Masterminds, John Koetsier interviews Archie Stonehill, Head of Product at Stash Gigi, to discuss the digital games industry and the evolution of direct-to-consumer platforms. They discuss the rise of third-party app stores, Apple and Google's 'app store tax', the Digital Markets Act in Europe,

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00:29:48

How AllTrails won 2023 iPhone app of the year

Growth Masterminds: mobile growth podcast ·

2024/01/23

How do you become Apple's iPhone app of the year? In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023. How? How does AllTrails grow? How does AllTrails achieve 7X better retention than the average app What decisions boosted AllTrails growth? Schneidermann talks about taking over from the founder in 2015, growing the

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00:17:00

AI in user acquisition: where can AI help marketers...

Growth Masterminds: mobile growth podcast ·

2024/01/15

In this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem also shares details about App Samurai's new ad unit, Rewarded Playtime, that incentivizes users for every minute they spend engaging with a game

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00:23:12

Growing a super-app in India organically and offline:...

Growth Masterminds: mobile growth podcast ·

2024/01/08

In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how

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00:29:16

Lucas Moscon on admon (and ... can admon save...

Growth Masterminds: mobile growth podcast ·

2023/12/29

In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies. Furthermore, they touch on the changing landscape of

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00:37:21

CTV ads: where CTV fits in your user acquisition...

Growth Masterminds: mobile growth podcast ·

2023/12/15

According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about: - CTV targeting - CTV benefits (and limitations) - CTV affordability for smaller advertisers - CTV ads real-time optimization capabilities We also talk about performance versus brand marketing, and the need to both pick apples that are ripe for the harvest as well as plant apple trees to enable future harvesting as well. Look for the

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00:24:07

Play games to save the planet? How to boost...

Growth Masterminds: mobile growth podcast ·

2023/12/09

Can you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out. Maybe you will too :-) In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid. Episode summary Dots.eco is a platform that offers real-world environmental rewards to incentivize players in games. The platform allows players to

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00:26:53

Product marketing managers OR user acquisition...

Growth Masterminds: mobile growth podcast ·

2023/12/01

Remember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!) In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters. We also chat about aligning teams for success, crafting joy and a lot of other things, and more, including: - Introduction to Rovio - The difference

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00:27:47

Pepsi's chief strategy & transformation officer on...

Growth Masterminds: mobile growth podcast ·

2023/11/27

How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... but also that every level and layer of a complex multi-billion multinational corporation works together seamlessly. We chat: - Strategy - Apps

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00:44:10

Making SKAN work in the wild: multiple verticals &...

Growth Masterminds: mobile growth podcast ·

2023/11/20

How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - retail - fintech - fast food - on-demand - travel - social ... and more!

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00:28:37

Can we bring $350 billion in brand ad spend to mobile...

Growth Masterminds: mobile growth podcast ·

2023/11/11

The world’s hundred biggest advertisers spent $347 billion in 2022 ... and not much of that hit mobile games, despite the fact that almost 4B people play games worldwide. The billion-dollar question: how can games access those billions? There’s been this sort of sad joke about mobile game monetization over the last few years: in other to monetize your game, you advertise other games. That funds your own UA budget, which then mostly gets spent in … other games. And the $$$ just go on a merry go

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00:33:52

From the first banner ad ever to generative AI in...

Growth Masterminds: mobile growth podcast ·

2023/11/03

He helped sell and launch the first-ever banner ad: the (in)famous AT&T "have you ever clicked here ... YOU WILL" ad. Now he's focused on generative AI in advertising in marketing. In this Growth Masterminds, we chat with Data Axle's Tom Zawacki about the history and the future of marketing and advertising. Ultimately, we chat about generative AI and how it will impact the creation and personalization of ads. We also hit social media, influencers, Taylor Swift -- yes, once a

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00:25:47

What can we learn from 24 trillion in-app ad bid...

Growth Masterminds: mobile growth podcast ·

2023/10/23

Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads. I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of: - 24 trillion bid requests - 630,000 apps - 1.4 billion daily active users - 10 billion machine learning decisions every day I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I

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00:18:17

Free: ad monetization insights in your MMP dashboard

Growth Masterminds: mobile growth podcast ·

2023/10/16

If you're doing ad monetization in your app or game, you need that data in your MMP. And you need granular data so that you can calculate accurate ROI, LTV, and ROAS. In this Growth Masterminds, we chat with Singular director of product Lisi Gardiner about admon insight the Singular product. The key new thing: thanks to a recent product innovation it's now available in Singular's free tier of service. We talk about how it works, what's supported, why it's now in the free tier,

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00:24:16

The 15 worst user acquisition mistakes: what a UA...

Growth Masterminds: mobile growth podcast ·

2023/10/06

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition? I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months. And ... they had learned 15 of the worst performance-killing mistakes Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all. So for this Growth Masterminds we have Pablo Gonzalez, the author

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181 results

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