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PODCAST

Create Tomorrow, The WGSN Podcast

WGSN is the world"s leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

arts design

All Episodes

00:23:42

68. Cities to Watch 2023: Voodoo Heritage to Vegan...

Create Tomorrow, The WGSN Podcast ·

2023/01/12

As we roll into 2023, we decided to discuss one of our most popular reports with the team that put it together; WGSN's "Cities to Watch 2023". The cities we highlight are always creative hubs, but they also tend to reflect some of the bigger consumer trends we’re seeing around the world, and so this year’s choices are perhaps less obvious than usual and truly testament to the rise of digital nomads – people who have relocated out of big cities following the pandemic, or who have simply chosen to

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00:28:57

67. Top Trends for 2023 - From Sea Moss to Sweaters...

Create Tomorrow, The WGSN Podcast ·

2022/12/29

2023 is just around the corner. In this episode, we divulge some of the top trends we are forecasting for next year. So, what can you expect in tech, interiors and what we’ll eat and drink next year and beyond? Get the answers here. Carla Buzasi is the host of this end-of-the-year show and her guests in this episode are Andrea Bell, VP of Consumer Insights, and Lisa White, Creative Director of WGSN.

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00:31:31

66. Soil Health to Gut Health and the Future of...

Create Tomorrow, The WGSN Podcast ·

2022/12/16

Andy Cato is an arable and livestock farmer and co-founder of WildFarmed. In this episode we hear about Andy’s journey from grammy-nominated musician, as one half of Groove Armada, to award-winning farmer and all round trailblazer trying to establish a more restorative and sustainable food system. Not just through actually farming, but also by creating a community of fellow farmers like him and by working with schools to educate the next generation. Tune in to hear all about WildFarmed and what Andy

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00:24:39

65. Brand Survival Strategies for the Cost-of-Living...

Create Tomorrow, The WGSN Podcast ·

2022/12/01

In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead. If you’re a WGSN subscriber you’ll find many reports covering the cost of living on our Consumer Insight platform and across all the products from fashion to food & drink. If you

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00:24:16

64. How Materiality will Define the Future of Home...

Create Tomorrow, The WGSN Podcast ·

2022/11/17

This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design. Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with an exhibition which ran as part of the inaugural Material Matters fair. The book covers the various stages of Benjamin Hubert’s career and the many products he’s designed for the likes of Bang & Olufsen,

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00:23:29

63. Designing for Life in the Home in 2025

Create Tomorrow, The WGSN Podcast ·

2022/11/04

In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work, unwind, exercise, educate the kids, entertain friends and so much more. Listening for a taster about this insightful piece of WGSN research.

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00:24:04

62. The Radical Need for Diversifying What we Eat...

Create Tomorrow, The WGSN Podcast ·

2022/10/20

This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing business attempting to fix a broken food system by making daily staples like noodles and milk from nutritional, previously overlooked ingredients such as the Bambara nut. These crops are grown using regenerative practices and value chains as opposed to supply chains that also empower farmers in regions around the world.

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00:21:42

61. Celebrity Skincare - Beyond the Hype

Create Tomorrow, The WGSN Podcast ·

2022/09/23

This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the time of publishing we hear Brad Pitt has also launched a genderless skincare line. But how does this differ from the celebrity endorsements of the past

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00:30:35

60. Denim Trends: Y2K Festival Styles to the Skinny...

Create Tomorrow, The WGSN Podcast ·

2022/08/25

Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant. Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did -

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00:32:10

59. Drink Trends – Cocktail Nostalgia to Mindful...

Create Tomorrow, The WGSN Podcast ·

2022/08/11

In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lancaster and WGSN Insight Strategist Brielle Saggese to discuss drinks trends across the demographics from Boomers to Gen Z. The conversation began by reminiscing about their favourite cocktails of the 80s and 90s and how the general mood of nostalgia that was sparked by the pandemic has trickled into the drinks market.

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00:32:35

58. A New Heyday of the Country House Hotel with The...

Create Tomorrow, The WGSN Podcast ·

2022/07/28

This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially the UK's second most powerful hotelier. If you've been lucky enough to visit any of his destinations that dot the south of England, you'll know that these boutique retreats are famous for their amazing food and gorgeous interiors, but there's a lot more to their success than just what they look like.

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00:46:52

57. In The Black Fantastic with Ekow Eshun

Create Tomorrow, The WGSN Podcast ·

2022/07/15

This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun about his new exhibition "In The Black Fantastic" now showing at London’s Hayward Gallery. Ekow has been described as a ‘cultural polymath’ by The Guardian, he is chairman of the Fourth Plinth Commissioning Group, overseeing the most prestigious public art programme in the UK, and the former Director of the ICA, London. He is the author of critically

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00:15:50

56. Milan Design Week Special #4 - Craft Renaissance

Create Tomorrow, The WGSN Podcast ·

2022/07/02

This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and interviews from the 2022 edition, which incidentally was the 60th anniversary for the fair that began it all Salone del Mobile. In this episode the WGSN team discuss Craft Renaissance, a trend that seems to run and run, where we see traditional craftsmanship and artisanal skills are renewed for a contemporary audience.

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00:25:13

55. Milan Design Week Special #3 - Inclusivity &...

Create Tomorrow, The WGSN Podcast ·

2022/07/01

This is the third in our series of shorter episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. In today's episode the WGSN team discuss the Inclusivity and Wellbeing trend. Installations and products that were about designing for inclusivity and that raised awareness around diversity and mental health were a key focus at this year's event.

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00:20:11

54. Milan Design Week Special #2 - Updated Icons

Create Tomorrow, The WGSN Podcast ·

2022/06/30

This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. In this episode, Bethan Ryder WGSN Executive Editorial Director is joined by Director of Interiors Lisa White and Head of Interiors Gemma Riberti as we explore our Updated Icons trend. In this episode we focus on an interview with designer Tom Dixon.

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00:16:32

53. Milan Design Week Special #1 - Nature First

Create Tomorrow, The WGSN Podcast ·

2022/06/29

Over the next four days our Interiors experts will be bringing you key trends, insights and interviews from Milan Design Week. Our Trends report lists 13 trends you need to know from Milan Design Week, in this short series of podcasts we’ll cover four of those trends. Expect to hear from design world luminaries from Faye Toogood to Jonathan Anderson and Tom Dixon, plus exciting emerging designers such as Krill Design and the team behind the Huggable Chair, fantastic examples of circular and

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00:30:25

52. The Future of Hybrid Working

Create Tomorrow, The WGSN Podcast ·

2022/06/11

Following the pandemic many professionals around the world are still combining remote and office working. What’s more it’s looking good for productivity. PepsiCo research found that when given more flexibility, and when given a hybrid option, they see an in 15% increase in productivity and 31% less absenteeism. So what does this more fluid, flexible working future mean for people, brands and businesses? That’s what we explore in this episode; from the tech we are likely to demand and adopt, to the

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00:36:20

51. Why Possibilism is the Future with Architect...

Create Tomorrow, The WGSN Podcast ·

2022/05/26

Michael Pawlyn is a biomimicry expert, TED talk star and founding director of the London-based practice Exploration Architecture, he is also co-author with Singapore-based urbanist, curator and writer Sarah Ichioka of the book Flourish: Design Paradigms for our Planetary Emergency. Published just last year, it’s a persuasive read that tackles existing orthodoxies around sustainability and posits real world design and architecture solutions and strategies to move towards a future where the planet can

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00:28:01

50. Unwrapping the Future of Sustainable Packaging

Create Tomorrow, The WGSN Podcast ·

2022/05/17

As we read news reports of microplastics being present in human blood and the latest UN climate report issued by the IPCC reminded us that time has nearly run out to meet the 1.5°C warming target of the Paris Agreement, it’s clear we need to take drastic action in reducing plastic waste and our greenhouse gas emissions. So what alternatives are out there when it comes to wrapping up and protecting our products ready for consumers, and how much do consumers really care?

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00:39:36

49. Listen Better with Kitty Suidman of Sonos

Create Tomorrow, The WGSN Podcast ·

2022/04/22

Toward the end of 2021, audio tech giant Sonos released its "Listen Better” report alongside a climate action plan in which is laid out its commitment to a more sustainable future for the business. A key figure driving this plan from within is Kitty Suidman whose role as Design Director of Product Sustainability at Sonos places her at the forefront of the brand’s drive to reduce its environmental impact, with a goal to reach carbon neutrality by 2030 and achieve net zero emissions by 2040. Joining

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149 results

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