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PODCAST

The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You"ll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer"s Workgroup. On this

business marketing

All Episodes

55:54

#196 Bookkeeping for Virtual Assistant Businesses...

The Marketing Freelancer: Unicorns Unite ·

2024/02/27

All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing

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01:14:24

#195 Understanding Business Finance as a Virtual...

The Marketing Freelancer: Unicorns Unite ·

2024/02/20

It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything. I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler

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01:00:36

#194 Using Human Design to Enhance Your Service...

The Marketing Freelancer: Unicorns Unite ·

2024/02/13

How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about. Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design

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20:56

#193 How Virtual Assistants Can Transition from...

The Marketing Freelancer: Unicorns Unite ·

2024/02/06

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients. What should you say when you've been doing the work for your

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59:43

#192 Visibility for Introverted Service Providers &...

The Marketing Freelancer: Unicorns Unite ·

2024/01/30

How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast

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01:02:45

#191 Curriculum Design for Course Creator Clients...

The Marketing Freelancer: Unicorns Unite ·

2024/01/23

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up. My guest is Cat O'Brien,

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28:58

#190 Never Split the Difference: Negotiation for...

The Marketing Freelancer: Unicorns Unite ·

2024/01/16

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel

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53:15

#189 Email Marketing: How to 3x Your Client's Email...

The Marketing Freelancer: Unicorns Unite ·

2024/01/09

Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider. I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has

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30:47

#188 2023 Recap & Four Lessons Learned as a Digital...

The Marketing Freelancer: Unicorns Unite ·

2023/12/19

When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead. Listen to learn more about Making money in tough times to grow your business Using AI to make things run smoother and stay ahead of the competition How to stay organized as a VA or DMA

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47:08

#187 5 Core Functions of Marketing to Grow Your...

The Marketing Freelancer: Unicorns Unite ·

2023/12/12

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give

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24:45

#186 Launch Debrief: 5 Tactics for a 100k Launch

The Marketing Freelancer: Unicorns Unite ·

2023/12/05

In this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment. I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates. Listen to learn more about 5 valuable

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21:02

#185 How to Become a Digital Marketing Strategist

The Marketing Freelancer: Unicorns Unite ·

2023/11/28

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. It’s so important to understand the basics of marketing

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01:03:55

#184 Brand Messaging for Your VA Business with Emma...

The Marketing Freelancer: Unicorns Unite ·

2023/11/21

Frustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response? My guest, Emma Boshart, is here to teach us how to stand out in a crowded market with better branding. Emma is a messaging strategist, conversion copywriter, and the brain behind Creative Uproar, a one-woman show that's all about helping the most irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven-figure

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58:58

#183 Esai Arasi’s Freelancer Story: From Corporate HR...

The Marketing Freelancer: Unicorns Unite ·

2023/11/07

This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn't just her expertise in SEO and career coaching that sets her apart. My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully

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53:37

#182 Jason Nunez’s Freelancer Story: Inbox Services...

The Marketing Freelancer: Unicorns Unite ·

2023/10/31

Having authenticity in your business and being true to yourself and your values can attract clients, build trust, and set you apart from the competition. That’s exactly what my guest, Jason Nunez, continues to do with his successful digital marketing agency. After retiring from the Air Force, Jason used his extensive experience in the government sector and his passion for helping others and founded Go Digital Hero. This LGBT-owned, veteran-owned, minority-owned company provides inbox management,

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01:01:17

#181 Brittany Gardner’s Story: Overcoming...

The Marketing Freelancer: Unicorns Unite ·

2023/10/23

Many freelancers struggle with the constant need for perfection, which leads to procrastination and missed opportunities. Instead of making progress towards your goals, you find yourself stuck in a cycle of self-doubt and fear of failure. My guest Brittany Gardner had a discouraging job experience that left her feeling undervalued and underpaid. She’s a UDMA School grad, a Digital Marketer's Workgroup member, and a Certified Copywriter. She’s worn many hats including managing a Starbucks while

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01:01:00

#180 What Freelance Clients Want from Virtual...

The Marketing Freelancer: Unicorns Unite ·

2023/10/17

Online business owners are getting frustrated with the level of quality of their virtual assistants and service providers. There's a lot of people saying that they know how to do marketing, but actually haven't had formal training or really understand the strategies or how to go above and beyond what an admin assistant can really do. I am so excited about this episode. I have some of my business buddies to talk about their insight to hiring virtual assistants, marketing assistants, and what

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01:08:10

#179 Angela Kiszka’s Story: Strategies for Building a...

The Marketing Freelancer: Unicorns Unite ·

2023/10/10

I talk to a lot of VAs who are really struggling. They want to upskill but finding clients is keeping them stuck. I get so many questions from all of you who send me messages that say “How will I find my first clients if I enroll in UDMA School? Finding clients has kept me from pursuing this over and over.” It's the same words. My guest today, Angela Kiszka, is a case in point that if you connect with one client, and you prove yourself, it will happen. Angela is a UDMA School grad and now

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57:56

#178 Janelle Harlan’s Freelancer Story: Corporate...

The Marketing Freelancer: Unicorns Unite ·

2023/10/03

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After realizing her passion for marketing while building the back end of her health coaching business, she made the bold decision to start her own virtual assistant business. In this episode, Janelle shares how she enrolled in UDMA School, where she gained confidence in her skills and received invaluable support. Listen in to hear her discuss what makes

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33:00

#177 Getting Clients When You’re a New Virtual Assistant

The Marketing Freelancer: Unicorns Unite ·

2023/09/26

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was understanding their pain points, tailoring my services to fit their needs, and building trust with my follow-through and genuine interest in their businesses. One thing I always emphasize is the power of building a personal brand and getting known for your work. By establishing yourself as a digital marketing assistant, you'll find that clients will start

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278 results

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