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PODCAST

The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

We"re on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.Hear how brands are building

business marketing

All Episodes

32:09

Will the Affiliate Marketing GiG Economy Survive?

The Affiliate Marketing Podcast ·

2024/10/10

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct ...

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31:28

5 Years From Now... Crypto Product Expert Insights

The Affiliate Marketing Podcast ·

2024/10/03

In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilitie...

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28:59

Brand and Community Marketing: Everything You Need to...

The Affiliate Marketing Podcast ·

2024/09/26

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insigh...

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27:19

Why Community + Branding = Affiliate Program Success

The Affiliate Marketing Podcast ·

2024/09/19

In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.Talking points include:Building a community and maintaining open communication wi...

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26:31

SEO Market: Why iGaming Wasn’t Overly Impacted by...

The Affiliate Marketing Podcast ·

2024/09/12

Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct: [04:13...

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40:03

Season Highlights: Key Takeaways and What’s Coming Next

The Affiliate Marketing Podcast ·

2024/09/05

Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.In case you missed any episodes, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes ...

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28:44

Leveraging Customer Advocacy For Stronger Partnership...

The Affiliate Marketing Podcast ·

2024/08/29

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the...

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36:02

Unlocking Potential: The Impact of Removing Cashflow...

The Affiliate Marketing Podcast ·

2024/08/22

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improvin...

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40:03

Harnessing New Partnerships: The Power of Program...

The Affiliate Marketing Podcast ·

2024/08/15

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building. Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.Listen to find out more a...

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31:56

Streamlining Partner Outreach: Mastering Funnels and...

The Affiliate Marketing Podcast ·

2024/08/08

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max also shares his insights on the future of affiliate marketing and the role of technology in driving growth.Listen to find out more about:Optimizing...

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37:15

Affiliate Marketing Is Now Everywhere: Why Brands Are...

The Affiliate Marketing Podcast ·

2024/08/01

On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making.Amy emphasises the need for a holistic approach to affiliate marketing, the value of partnerships, and the evolving role of affiliate managers in the digital mix.Listen to find out more about:Affiliate marketing requires a holistic appro...

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33:35

Empowering Affiliate Marketing: Scaling Strategies...

The Affiliate Marketing Podcast ·

2024/07/25

In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners. Talking points include:Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency...

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35:13

Smart Data Strategies: How Affiliate Managers Can Win...

The Affiliate Marketing Podcast ·

2024/07/18

In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.Talking points include:The value of...

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28:33

The Intersection of Commerce and Content: Publishing...

The Affiliate Marketing Podcast ·

2024/07/11

This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan predicts that the future of affiliate marketing will involve a shift towards high-value, high-touch relationships and a focus on creating meanin...

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31:36

Staying Ahead: The Importance of Education for...

The Affiliate Marketing Podcast ·

2024/07/04

Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.comTalking points include:The story behind the PXA Academy.The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.”The need for brands to invest in training their teams.Listen to find out more about:How the PXA Academy was created to provide education and training in...

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34:32

Scaling Success: Holiday & Peak Planning Strategies...

The Affiliate Marketing Podcast ·

2024/06/27

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.Talking points include: The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners...

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45:20

Shaping the Future: Culture, Leadership, and Career...

The Affiliate Marketing Podcast ·

2024/06/20

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital ...

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43:17

That’s a Wrap! Highlights and Insights from Season 16

The Affiliate Marketing Podcast ·

2024/06/13

And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing trends, and insights into the future of the industry. Let’s take a look back at the highlights from this season…Listen to find out more about:A full ...

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31:39

Discovering Dark Patterns on the Web and How To Stay...

The Affiliate Marketing Podcast ·

2024/06/06

In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joi...

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23:03

ELEVATE Summit: Where Lead Generation and Affiliate...

The Affiliate Marketing Podcast ·

2024/05/30

This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming change...

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288 results

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