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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

42:17

How To Market Your Brand Like Taylor Swift On Tour

The Brand Marketing Show ·

2024/02/26

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure? With an estimated spending of $1300 on tickets, travel, accommodation, and merchandise, it's clear that attending a Taylor Swift concert was more than just a show—it was

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52:22

Simple Website Navigation Fixes That Boost Your...

The Brand Marketing Show ·

2024/02/22

One of the most critical elements of a high converting eCommerce website is the navigation. We know, statistically, that providing customers with a great website user experience is hugely impactful on conversions. With an intuitive navigation, your customers can quickly find what they’re looking for. Additionally, with more than 70% of website visitors now on mobile devices, the navigation becomes even more critical. We have such a small amount of real estate on a mobile device screen, so the way we

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26:56

How I Personally Design Growth Strategies That Make...

The Brand Marketing Show ·

2024/02/12

Most eCommerce brands that are struggling to grow right now are stuck because they’re making this one critical error: They don’t have the right, over-arching growth strategy in place. It’s not that these brands aren’t implementing some marketing strategies… They’re usually implementing a bunch of tactics like email marketing, posting content on socials, maybe spending money on advertising. Sometimes even SEO. But if you’re doing all that and finding it’s still not working, and if you’ve ever

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43:49

Drive Ecommerce Growth Through SEO in an AI-Powered...

The Brand Marketing Show ·

2024/02/08

While the ultimate aim of an eCommerce business is to generate revenue, the name of the game is TRAFFIC. Without traffic first, without getting eyeballs onto your website, nothing else matters and your business will remain the world’s best kept secret. But, not all traffic is equal and getting quality traffic at a profit is harder than it used to be. To scale and grow a profitable online store, you need a mix of three kinds of traffic: owned – from your own database, such as Klaviyo; paid – which

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43:20

How We Doubled One Brand's Customers On Autopilot

The Brand Marketing Show ·

2024/01/29

On average, eCommerce websites convert at 2-3%, whilst average revenue per website visitor varies from brand to brand. Lately, I’ve been auditing a number of eCommerce businesses who are desperately trying to grow their revenue and profits, to make and keep more money in their business. But they not only don’t know these metrics, or any of the other performance metrics that drive growth. They also don’t know how to improve them so that they can actually achieve their growth goals. Many times I hear

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40:12

The Critical Scaling Error Brands Make That...

The Brand Marketing Show ·

2024/01/22

Without fail, every business has areas where they’re struggling and that impact their ability to grow. If your marketing is inefficient or ineffective, it will also be unprofitable. So not only will you not be growing your business as quickly as you’d like, but you’ll also be heading towards a cash flow crunch that could kill your business entirely. Similarly, if your operations and fulfilment are inefficient or ineffective, that can act as a handbrake on the marketing so that you also slow down

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39:35

How Your Creative Content Helps Achieve Your Growth Goal

The Brand Marketing Show ·

2024/01/15

One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content. Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some content for social media, or for a major promotion, you’ll know the stress this causes! Unfortunately, this kind of scenario leads to content that’s just

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39:37

Unlock The 5 Levels of Scaling a Profitable Brand

The Brand Marketing Show ·

2024/01/09

The other day, I read a news article about a 13 year old kid from Oklahoma who became the first person ever to win the video game Tetris. Long believed to be an impossible myth, the player – Willis Gibson – reached level 157 and a score of 999,999, launching the never-seen-before “kill screen” where the game crashes and there’s nothing left to play. The video game of Tetris was first launched in 1985, so it’s taken humans nearly 4 decades to master every possible level of the game. Thankfully, it

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35:51

This New Way To Set Goals is the Key to Success in 2024

The Brand Marketing Show ·

2024/01/05

Most business owners I know are ambitious. They’re aiming to create something significant with their business. But many struggle with goal setting. Either because they don’t know how to do that (without playing ‘pin the tail on the donkey’ with their revenue targets!) Or, because they’ve set goals in the past and missed them by a big margin, and then felt miserable. There are two problems here: first, they’ve missed the crucial first step in the process. In doing so, they’ve set themselves up to

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56:09

My Journey Of Inspiration: 6 Must-Read Books in 2023

The Brand Marketing Show ·

2023/12/29

Ever wondered why some people seem to have a Midas touch in building their business? It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment. At the very outset, the most critical bucket to fill is knowledge. Think of it as the foundation of a skyscraper. The stronger the foundation, the higher you can build. For me, my

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24:53

Science Says: Taking Time Off Benefits Your Business

The Brand Marketing Show ·

2023/12/22

If you’re like so many business owners that I’ve observed, I really want to share a bit of knowledge and a couple of secrets of mine that helped me to get off the hamster wheel and past the state of sheer exhaustion. You know what I mean. So many entrepreneurs work day, night and all weekend. They work from their phone whilst watching TV at night, or from the sidelines of their kids' sport. There's never any downtime... Ultimately, I’m going to prove to you that it’s actually more productive to

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46:36

The Counter-Intuitive Way To Improve Your Ad Results

The Brand Marketing Show ·

2023/12/08

Over the last year or so, it’s gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of conversion events in order to optimise. Without the data from those conversion events, the campaigns don’t exit the learning phase. And results suffer as a result. The

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32:57

The #1 Key To Winning At Ecommerce In 2024

The Brand Marketing Show ·

2023/12/07

I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, even ad costs have skyrocketed!) To say it’s become a lot harder to convert and profit with that change of consumer behaviour would be an understatement

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32:23

Master This Powerful Step to Hit Jackpot With Every...

The Brand Marketing Show ·

2023/11/30

If you’ve ever wondered, “What incentives should I offer for my Black Friday promotion?” Or, “What kind of offers are working the best right now to generate sales?” Or even, “How can I get more people buying from me right now?” If you’ve been puzzling over those questions lately, then chances are you’re one of the 95% of eCommerce business owners who haven't quite mastered the most important step in your marketing… What is that magical step, you might be wondering? It’s not magic. It’s a deliberate

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37:14

5 Challenges Impacting eCommerce Growth & How To...

The Brand Marketing Show ·

2023/11/23

It’s no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you’re not cut out for this because you’re finding it so hard. In times like that it can be comforting to hear that others around you who you maybe look up to or view as being maybe more successful, also find the same or similar things challenging as you.

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26:01

How To Stand Out From Your Competition & Drive Sales...

The Brand Marketing Show ·

2023/11/16

Anyone else’s email inbox overflowing with a bazillion promos right now? It’s the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your competition and be able to capture the attention and engagement of your customers? If you want to have a successful Christmas and Holiday sales season it’s essential to find ways

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34:31

Omnichannel Marketing: The Game-Changing Strategy...

The Brand Marketing Show ·

2023/11/09

Hands up if you’re finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I’ve been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned veterans – who are experiencing these things right now. And they all ask me the same question: is it just them, or are customers still buying? Is it

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44:25

Master the Basics of Wholesale with Melinda Farley...

The Brand Marketing Show ·

2023/11/02

Are you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models. And If you do a great job of your branding and marketing, you end up selling better via both channels without the need for discounting. And if

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25:25

How To Power Up Your Sales with Gamification

The Brand Marketing Show ·

2023/10/26

Of course, we all want to jump on new trends. It’s literally human nature. When we see something new that’s working particularly effectively for others, we want to roll it out in our own businesses. That’s normal, right? And for a while, it’ll work. But when something new and trendy reaches peak, mass adoption, it stops getting the cut through and stops getting noticed by people, and therefore becomes less effective. Which – in the context of your marketing efforts to try and generate traffic and

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35:55

The Challenges & Strategies That Saw This Brand Grow...

The Brand Marketing Show ·

2023/10/17

Wouldn’t it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or simple and we all face challenges or problems we have to figure out along the way. When we first start our business, a lot of entrepreneurs start out with a lot of enthusiasm and

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304 results

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