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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

32:06

#618: Working with AI to create better (not just...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/23

As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online?oday, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites. With extensive experience overseeing a platform that powers millions of websites, we’ll explore how AI is transforming the digital landscape and where human creativity fits in this new paradigm. For over 20 years, Nick Gernert,

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27:07

#617: Small changes that make big differences to...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/20

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements. Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more. Jay Schwedelson is one of the

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31:45

#614: How trust, community, and courage are reshaping...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/12/13

Have you ever considered that society might trust individuals more than your brand?If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we’re diving into the power of influencers, the unique challenges of B2B advocacy, and pushing past fear in business. Host Greg Kihlstrom welcomes Chris Savage, CEO and Co-Founder of Wistia. Today, we’ll explore how trust, community, and

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27:28

#598: Keeping up with consumer payment preferences...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/06

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strategy isn’t evolving, you might be missing out on where your customers want to be.Welcome to today’s episode, where we’re exploring the rapidly changing landscape of online payments with Will Mavromichalis, Director of Sales, Identity and Fraud at Kount, an Equifax Company. We’ll dive into the technology and generational shifts impacting payment

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24:41

#597: Engaging with Gen Z on retail with Teddy...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/04

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you’re still relying on traditional platforms, you may be missing out on what’s next. Today we’re exploring the future of retail with Teddy Solomon, Co-Founder and COO of Fizz. We’ll dive into the shifting retail habits of Gen Z, the rise of peer-to-peer marketplaces, and how Fizz is building a community-centered platform for this next generation of

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43:22

#596: The impact of AI on marketing and consumer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/11/01

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more. Today, she'll share her insights on the intersection of AI, consumer expectations, and branding.Melissa has been the driving force behind some of the most significant consumer technology behavioral

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40:23

#592: Sending the right message at the right time...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/23

Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them?Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We’ll dive into the effectiveness of in-app messaging, the rise of mobile engagement, and the evolving machine-to-machine economy. John S. Kim is the Co-Founder and CEO of Sendbird (YC W16), the customer

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28:24

#591: Building an accessible digital experience with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/21

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we’re going to talk about what it means to provide a truly accessible digital experience and the impact it can have on your customers and your brand. To help me discuss this topic, I’d like to welcome Jennifer Griffin

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35:35

#590: AI in marketing highly regulated sectors with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/18

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams are being asked to do more with the same or less time and resources. Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Officer at Constellation. We'll explore how AI is reshaping the marketing landscape, particularly in industries like Automotive, Pharma, Insurance, and

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36:30

#589: Product-led Growth and AI with Sonal Mane,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/16

Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experience and Growth at Databricks.RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom

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30:31

#588: Powering up your knowledgebase for better CX...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/14

You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or your team are unprepared to answer or respond to. How do you identify those gaps before you get a tough question from your customer? Today we’re going to talk about the transformative power of knowledgebases in customer support with Sophie Wyne, CEO of Ariglad. We’ll discuss how a well-maintained knowledgebase can benefit both customers and internal teams

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36:18

#587: Aligning product and marketing in the C-suite...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/11

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization. Today we’re going to explore both of these and more and look at strategic leadership and growth tactics with Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company. Tifenn’s

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26:04

#586: Winning E-commerce By Boosting Efficiency with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/09

It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at the Boozt Fulfillment Center, and am about to take a tour of their facility - robots and all - in a few minutes. But before that, we’re going to talk about creating amazing efficiencies while also delivering on an amazing customer experience in online retail. After all, why can’t you have a lower cost per transaction while raising your net promoter

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25:11

#585: Inventory management to the rescure with Riikka...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/07

Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll explore the double-edged sword of viral products and how sophisticated inventory management can serve as a crisis management tool. Riikka Söderlund is the chief marketing officer at Katana Technologies, where she is responsible for demand generation and day-to-day marketing operations. From transforming how some of the biggest brands and companies utilize

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39:43

#583: Redefining success and failure with Jesse...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/10/02

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use.Today we’re going to talk about the definition of success—and failure—as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify. To help me discuss this topic, I’d like to welcome Jesse Tayler, Founder of TruAnon and inventor of the App Store. Jesse Tayler built a storied career in

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28:40

#582: Cookieless advertising in a first-party data...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/30

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window. Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across. Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded

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30:56

#581 The impact of bots on the customer experience...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/27

As bot activity is impacting consumer trends, it is important for brands to be agile with technology. Welcome to today’s episode where we’re diving into the challenges and opportunities presented by the rise of bot activity in several key industries with Nanhi Singh, Chief Customer Officer & GM Application Security, Imperva a Thales company. We’ll explore the implications of the 2024 Imperva Bad Bot Report and discuss strategies for staying agile amidst these changes. Nanhi Singh is responsible

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29:36

#572: Online marketplace advertising with Regina Ye,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/09/06

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency.Regina, is a Gen-Z entrepreneur and former small vendor. In college, she founded the beauty ecommerce brand, Zirui, and spent many tireless nights trying to understand Facebook and Amazon Ads. Today, her sights are set

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35:50

#562: Empowering the Next Generation of Women in...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/14

Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations.Cerys Goodall, Chief Operating Officer at Vetster, leverages over two decades of experience driving innovation and transforming pet care globally. As COO of the world's fastest-growing pet

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35:43

#561: The speed of customer data (and why it matters)...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/12

The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of first-party data and customer data platforms with Justin DeBrabant, Chief Product Officer at ActionIQ. Justin is Chief Product Officer at ActionIQ. He spent his formative years building large

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