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PODCAST

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

business entrepreneurship

All Episodes

00:25:05

Episode 762 | Doing Great Work, Hierarchy of SaaS...

Startups For the Rest of Us ·

2025/03/04

Are public deadlines a double-edged sword for startup founders? In episode 762, join Rob Walling for a solo adventure where he covers several topics. Rob breaks down Paul Graham's essay, "Doing Great Work" and focuses on how the steps apply to building real businesses for real customers. He also discusses the hierarchy of skills necessary for success in the SaaS space, sharing his thoughts on the critical roles of marketing, product development, engineering, and effective

en-US

00:25:05

Episode 762 | Doing Great Work, Hierarchy of SaaS...

Startups For the Rest of Us ·

2025/03/04

Are public deadlines a double-edged sword for startup founders? In episode 762, join Rob Walling for a solo adventure where he covers several topics. Rob breaks down Paul Graham's essay, "Doing Great Work" and focuses on how the steps apply to building real businesses for real customers. He also discusses the hierarchy of skills necessary for success in the SaaS space, sharing his thoughts on the critical roles of marketing, product development, engineering, and effective

en-US

00:20:34

Episode 761 | TinySeed Tales s4e7: Identifying Pain...

Startups For the Rest of Us ·

2025/02/27

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points. Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first

en-US

00:20:34

Episode 761 | TinySeed Tales s4e7: Identifying Pain...

Startups For the Rest of Us ·

2025/02/27

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points. Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first

en-US

00:32:38

Episode 760 | White-Labeling, Founder Mindset, and...

Startups For the Rest of Us ·

2025/02/25

In episode 760, join Rob Walling as he takes on some listener questions in another solo adventure. He offers insights on balancing custom-built solutions versus white-labeled components, and the impact white labeling has on company valuation and growth. He also discusses strategic hiring, founder mindsets, and tools for tracking your SaaS success. Topics we cover: (2:30) – Considerations when white-labeling within your SaaS (9:03) – Does relying on other SaaS affect

en-US

00:32:38

Episode 760 | White-Labeling, Founder Mindset, and...

Startups For the Rest of Us ·

2025/02/25

In episode 760, join Rob Walling as he takes on some listener questions in another solo adventure. He offers insights on balancing custom-built solutions versus white-labeled components, and the impact white labeling has on company valuation and growth. He also discusses strategic hiring, founder mindsets, and tools for tracking your SaaS success. Topics we cover: (2:30) – Considerations when white-labeling within your SaaS (9:03) – Does relying on other SaaS affect

en-US

00:27:10

Episode 759 | TinySeed Tales s4e6: Does AI + Pivot =...

Startups For the Rest of Us ·

2025/02/20

In this episode of TinySeed Tales, Rob Walling speaks with Colleen Schnettler, co-founder of Hello Query, as she shares her latest startup journey pivot. After reigniting her “shipping muscle” while briefly dabbling in an AI-based project, Colleen refocuses on her newest pivot of Hello Query. She shares the challenges of determining the market viability of an AI-assisted SQL report builder. She stands at a crossroads, torn between catering to internal BI teams or exploring

en-US

00:45:09

Episode 758 | Do Free Trials Suck?, What Moves the...

Startups For the Rest of Us ·

2025/02/18

In episode 758, Rob Walling is joined by Derrick Reimer to tackle a variety of listener questions. They discuss strategies for entering a market with established competitors, including how to position your product without directly attacking rivals. They also reflect on the challenges of free trials, weighing the pros and cons of extending trial periods versus incentivizing onboarding. Episode Sponsor: Most marketing agencies promise growth but never move the

en-US

00:45:09

Episode 758 | Do Free Trials Suck?, What Moves the...

Startups For the Rest of Us ·

2025/02/18

In episode 758, Rob Walling is joined by Derrick Reimer to tackle a variety of listener questions. They discuss strategies for entering a market with established competitors, including how to position your product without directly attacking rivals. They also reflect on the challenges of free trials, weighing the pros and cons of extending trial periods versus incentivizing onboarding. Episode Sponsor: Most marketing agencies promise growth but never move the

en-US

00:15:24

Episode 757 | TinySeed Tales s4e5: Founder Breakups,...

Startups For the Rest of Us ·

2025/02/13

In this episode of TinySeed Tales, Rob Walling chats with Colleen Schnettler, co-founder of Hello Query, as she navigates the complexities of her startup journey. After a challenging period with her co-founder Aaron, Colleen reflects on their decision to part ways and the emotional toll it has taken on her. She shares her feelings of crushing failure, the uncertainty of moving forward alone, and the realization that their initial product vision may not align with market

en-US

00:15:24

Episode 757 | TinySeed Tales s4e5: Founder Breakups,...

Startups For the Rest of Us ·

2025/02/13

In this episode of TinySeed Tales, Rob Walling chats with Colleen Schnettler, co-founder of Hello Query, as she navigates the complexities of her startup journey. After a challenging period with her co-founder Aaron, Colleen reflects on their decision to part ways and the emotional toll it has taken on her. She shares her feelings of crushing failure, the uncertainty of moving forward alone, and the realization that their initial product vision may not align with market

en-US

00:43:10

Episode 756 | Why Great Product Management Is...

Startups For the Rest of Us ·

2025/02/11

In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user success and optimize pricing strategies. Topics we cover: (2:46) – What does a product manager

en-US

00:43:10

Episode 756 | Why Great Product Management Is...

Startups For the Rest of Us ·

2025/02/11

In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user success and optimize pricing strategies. Topics we cover: (2:46) – What does a product manager

en-US

00:15:47

Episode 755 | TinySeed Tales s4e4: Customer...

Startups For the Rest of Us ·

2025/02/06

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS applications and Colleen reflects on balancing product quality with minimal v1 features. Her

en-US

00:15:47

Episode 755 | TinySeed Tales s4e4: Customer...

Startups For the Rest of Us ·

2025/02/06

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS applications and Colleen reflects on balancing product quality with minimal v1 features. Her

en-US

00:25:22

Episode 754 | Broken Freemium, SaaS Plateaus, and...

Startups For the Rest of Us ·

2025/02/04

In episode 754, join Rob Walling for a solo adventure as he tackles listener questions on a variety of topics. He discusses strategies for converting free users to paid customers, the implications of AI advancements on the SaaS landscape, and how to navigate platform risks when larger players enter your market. Rob also shares insights on breaking through growth plateaus. Topics we cover: (3:12) – When in doubt, don’t try freemium (6:44) – Different levers you can

en-US

00:25:22

Episode 754 | Broken Freemium, SaaS Plateaus, and...

Startups For the Rest of Us ·

2025/02/04

In episode 754, join Rob Walling for a solo adventure as he tackles listener questions on a variety of topics. He discusses strategies for converting free users to paid customers, the implications of AI advancements on the SaaS landscape, and how to navigate platform risks when larger players enter your market. Rob also shares insights on breaking through growth plateaus. Topics we cover: (3:12) – When in doubt, don’t try freemium (6:44) – Different levers you can

en-US

00:23:10

Episode 753 | TinySeed Tales s4e3: Co-Founder...

Startups For the Rest of Us ·

2025/01/30

In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hammerstone, as she shares the latest developments in their startup journey. Colleen opens up about the emotional challenges of co-founder conflicts with Aaron, highlighting the importance of communication and alignment in their partnership. They also discuss the significant pivot from their initial product offering to the newly rebranded Hello Query, a SaaS solution focused on

en-US

00:23:10

Episode 753 | TinySeed Tales s4e3: Co-Founder...

Startups For the Rest of Us ·

2025/01/30

In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hammerstone, as she shares the latest developments in their startup journey. Colleen opens up about the emotional challenges of co-founder conflicts with Aaron, highlighting the importance of communication and alignment in their partnership. They also discuss the significant pivot from their initial product offering to the newly rebranded Hello Query, a SaaS solution focused on

en-US

00:36:23

Episode 752 | The State of SEO in 2025

Startups For the Rest of Us ·

2025/01/28

In episode 752, Rob Walling interviews Lars Lofgren to discuss the current state of SEO. Lars shares insights on how SEO has drastically changed, especially with the rise of AI and the volatility brought on by Google’s evolving algorithm. They cover the challenges of ranking for terms, the impact of AI content, and the rise of "parasite SEO." Topics we cover: (2:16) – SEO traffic that generates $7.2M annual revenue (4:54) – Changes in Google’s algorithm (9:46)

en-US

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