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PODCAST

The Partnership Playbook: Lead with Clarity, Partner for Leverage, Reclaim Time

Phil Hayes-St Clair

Helping leaders grow with clarity, create leverage through partnerships, and bring real meaning to their teams. The Partnership Playbook is for CEOs, founders, and go-to-market leaders who want to grow without noise, scale without burnout, and build partnerships that actually matter. You’ll hear clear thinking on: - How to become a great CEO - How distribution, supply chain, and product partnerships create resilience - How leaders use partnerships to simplify strategy, not add more work Hosted by

business marketing

All Episodes

40:55

72. How to create partnerships with iconic brands...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/05

What if the secret to scaling your brand and cutting marketing costs wasn’t ads—but aligning with iconic partners?In a world where ad costs are soaring and customer attention is fleeting, many brands are stuck relying on outdated growth tactics. This episode unpacks how partnership marketing—when done right—can be your fastest path to trust, reach, and revenue.Discover Jess Ruhfus used to land collaborations with brands like Microsoft and HelloFresh.Learn how to overcome the biggest obstacles that

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10:09

71. How Uber, Dettol and Airbnb think about creative...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/02

What if your next growth breakthrough came from partnering with someone completely outside your industry?In this forward-looking minisode, partnership expert Yury Glikin shares why traditional, siloed business models are being replaced by creative, customer-focused collaborations.Learn the key mindset shifts CEOs and leadership teams must adopt to create genuine, valuable partnerships.Discover how even the smallest companies can partner with global giants, and why agility is your greatest

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06:56

70. How IBM reclaimed relevance by partnering with a...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/05/02

🎧 What Happens When You Bet $1 Billion on Something You Don’t Own?What if the smartest move your company could make… is backing something you don’t control?In a world where most partnerships are built around contracts and control, this episode unpacks IBM's billion-dollar bet on Linux—an open-source movement that no one owned. For today’s sales and marketing leaders, it’s a masterclass in how modern partnerships can break the mold and drive unexpected growth.Discover how to reframe what a "partner"

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51:31

69. Why traditional leadership models fail diverse...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/04/28

What if the key to unlocking business growth lies in redefining who gets to lead, and how partnerships are formed?Too often, leadership and partnership strategies are built around outdated models that exclude diverse voices and overlook the true drivers of growth: clarity, trust, and connection. In this episode:Learn how the Spectrum of Leadership Empowerment model helps individuals lead authentically and build trust that fuels business growth.Discover why clarity of self is the secret weapon to

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07:15

61. The 4-step partnership strategy to adapt in...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/04/09

Is your partnership built for calm seas—or ready to adapt when the storm hits?Today’s business climate is unpredictable—and the partnerships that once felt secure might now be your biggest blind spot. If you're a sales or marketing leader navigating economic turbulence, regulatory shifts, or supply chain chaos, this episode gives you the tactical moves to evolve—not just endure.Learn the 4-step playbook to build resilience into any partnership.Hear how iconic brands like Apple, Vrbo, and American

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57:28

60. How partnerships shape human happiness in life...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/04/07

What if the secret to a happy, successful life wasn't wealth, power, or even achievement—but something far more human and accessible?In a world where business success is increasingly tied to collaboration and personal well-being, understanding the psychology behind happiness and relationships has never been more critical. This episode dives into the groundbreaking Harvard Study of Adult Development, revealing how the quality of our relationships directly influences our personal and professional

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00:47

59. You don’t need venture capital. You need the...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/04/04

How do you convince major brands to back your idea when you're just starting out?The key? Strategic partnerships. Learn how she successfully pitched to major brands in the early days and used those collaborations not only for funding but to legitimize her work and accelerate growth.Hear how early partnerships with major brands helped create momentum and trust.Understand the transition from scrappy startup to respected media brand.Gain insight into the mindset and storytelling it takes to land your

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05:32

55. How to spot “fake alignment” in partnership...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/26

Is your partnership full of agreement—but lacking actual progress? That "100%" might be hiding something much deeper (and more dangerous).If you’re a sales or marketing leader relying on partnerships to scale, you can’t afford to fall for surface-level agreement. Too many deals derail because no one’s asking the hard questions early on—and false alignment is the silent killer.Learn how to detect the subtle signs of “agreement theatre” before it derails your strategyGet the exact language that

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39:17

54. RE-RELEASE: The only business partnership test...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/25

Want to know the one question to assess if a business partnership will be worthwhile? You'll find it here with Guy Kawasaki, the former Chief Evangelist at Apple and today's Chief Evangelist at Canva. You're about the hear a remarkable journey that includes brilliant advice when it comes to business partnerships. Go further with these great resources:How to Be Remarkable with Guy Kawasaki - The CourseGuy's NewsletterRemarkable People PodcastThink Remarkable - The BookNew episodes Monday, Wednesday

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09:07

53. The real reason your partnerships keep failing...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/21

What if the reason most Partnerships fail isn’t misalignment—but a lack of deep, shared intent from the start?Too often, professionals rush into Partnerships without truly understanding each other’s motivations, expectations, and values. Todd Henry, a renowned expert in creative leadership, shares how great Partnerships are built on alignment, trust, and clear intent. He reveals why defining success, understanding timelines, and ensuring value alignment are essential for long-term collaboration.✅

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06:41

52. Nike & Jordan: 3 partnership lessons that changed...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/21

What if the NBA banned your product—but that only made it more valuable?Nike wasn’t always the sneaker powerhouse it is today. In 1984, Adidas and Converse ruled the basketball world, and Nike was an afterthought. But when they took a massive gamble on a rookie named Michael Jordan, everything changed. Instead of just signing him, they built a brand around him—one the NBA tried to ban. That risk turned into one of the most iconic partnerships in sports history, creating a $5B+ empire.What you’ll

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29:41

51. The Hidden Link Between Great Meetings &...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/17

What if the way you run meetings could make or break your Partnerships?In the world of Partnerships, meetings are where deals get done—but more often than not, they’re done badly. Dr. Steven Rogelberg, the world’s leading expert on meetings, shares how intentionality, the stewardship mindset, and smarter meeting strategies can drive better business outcomes, stronger relationships, and greater collaboration.✅ How to make every meeting count and strengthen your Partnerships.✅ Why most people

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15:33

50. Partnerships & Reinvention: The Secret to Staying...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/14

What if the secret to high performance partnerships was less skill and more mindset?Successful leaders and entrepreneurs know that Partnerships, reinvention, and personal drive are key to long-term success. Dr. Julie Gurner, a leading executive coach, shares how high performers cultivate an internal drive, develop the ability to reinvent themselves, and build meaningful Partnerships that create lasting impact.✅ Why a strong internal drive is essential for success in leadership and Partnerships. ✅

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12:24

49. Are Your Partnerships Driving Growth—Or Just...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/13

What if I told you that most partnerships don’t fail because they’re a bad idea—but because no one is measuring them properly?Many sales and marketing leaders rely on gut feelings or vanity metrics to judge partnerships, leading to wasted time, money, and effort. But what if you had a clear, data-driven way to measure partnership success and make informed decisions?In this episode, you’ll discover: ✅ The exact financial, operational, and strategic KPIs that determine a partnership’s success. ✅ How

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54:54

45. How Curiosity Can Unlock Game-Changing Business...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/03/03

What if the key to stronger partnerships, deeper relationships, and better decisions was simply knowing how to ask the right questions?In a world of fast-moving change, many leaders struggle with communication gaps, unspoken challenges, and misaligned partnerships. Jeff Wetzler, an expert in learning and leadership, shares his transformative approach to asking better questions—one that fosters trust, accelerates progress, and uncovers hidden insights in both business and personal life.How unspoken

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52:08

35. How to build strategic partnerships in women's...

The Partnership Playbook: Lead with Clarity, Partner... ·

2025/01/20

In this episode featuring Tami Powers you'll learn:Build long-term foundations: Learn the critical steps to creating long-term partnerships that deliver measurable value.How to use data-driven advocacy: Understand the role of data in convincing brands to invest in women's sports.Break stereotypes: Explore how integrating women into traditionally male-dominated spaces leads to systemic change.Connect with Tami Powers:LinkedInWebsite—----------------Thanks for being here!You can level up your

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01:28:47

#29 Story - How powerful narratives bring...

The Partnership Playbook: Lead with Clarity, Partner... ·

2024/12/08

In this episode, Phil dives deep into the art of storytelling with Neal Foard, a seasoned advertising veteran and storytelling expert. From creating compelling narratives in business to fostering trust through authenticity, Neal reveals the essential elements of a great story and why they matter. Whether you're a CEO, marketer, or partnership strategist, this episode provides actionable wisdom on building narratives that inspire collaboration and drive results.Top 3 Takeaways:The Three Pillars of a

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55:51

#27 Debriefing - The one mindset that can save your...

The Partnership Playbook: Lead with Clarity, Partner... ·

2024/11/24

This episode is a roadmap to cultivating high-value partnerships and executing with precision—don’t miss it!What you'll learn:The Fighter Pilot Mindset: Learn how intentionality and debriefing create clarity and maximize outcomes in any environment.Partnership Dynamics: Discover why true partnerships thrive on mutual giving, shared goals, and radical transparency.Debrief to Win: Implement structured reviews to bridge the gap between expectations and results—essential for scaling businesses or

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58:05

#26 Legacy - How leading from the centre creates...

The Partnership Playbook: Lead with Clarity, Partner... ·

2024/11/17

Ever wonder why some leaders make tough calls that everyone still rallies behind? It’s not luck. It’s because they lead from the center, not just the front. Meet entrepreneur and author Laura Gassner Otting (LGO) who left law school to join the Clinton campaign, had a whirlwind experiences in the White House before founding her executive search firm.In this episode you'll learn:Why leading from the centre, with humility and inclusivity, drives powerful and sustainable change.How true partnerships

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55:35

Relationships – The Secrets to Media Success with...

The Partnership Playbook: Lead with Clarity, Partner... ·

2024/11/11

In this episode of Partnership+, Phil talks with Georgie Holt, co-founder of Flight Studio and former media powerhouse at Cosmopolitan UK and Stylist. Here's what you'll learn:Urgency Drives Impact: When you sense an opportunity, act immediately to validate your idea. Urgent steps can lead to life-changing partnerships.Relationship Nurturing: Small gestures, like a personalized playlist or a thoughtful question, can deeply strengthen connections.Long-form Content Matters: Podcasts allow for nuance

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118 results

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