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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

21:12

How Great Book Ideas Become Published Books

Ponderings from the Perch ·

2024/01/05

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important first step is to get clarity about WHY you MUST write your book. Are you looking for new clients? Want opportunities for public speaking? Want some street

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24:11

8th Annual Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2023/12/21

It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering something near and dear to our hearts…holiday marketing! While we don’t really do holiday marketing we can all appreciate a good holiday

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22:05

Market Research for the Tech Industry with Joanna Jones

Ponderings from the Perch ·

2023/12/15

Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this podcast episode on Ponderings from the Perch. Joanna founded InterQ Research, a full-service qualitative and quantitative research firm headquartered in

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33:21

The Art of Content Collaboration with Andy Crestodina

Ponderings from the Perch ·

2023/12/11

Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this episode, he’s doling out secrets to driving growth in content creation by finding ways to help others. Andy has been in the web design and interactive

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13:35

Marketing Plan Template Advice

Ponderings from the Perch ·

2023/12/08

A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When we sit down to do something, it's easy to have the mindset of just getting it done. We get hung up on the daily hustle and bustle of marketing

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22:58

Reaching Gen Z for Market Research Insights with...

Ponderings from the Perch ·

2023/12/05

Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert in Gen Z engagement, specifically the ability to connect with younger generations for the purpose of consumer understanding and insights that move brands

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25:00

Exactly What are Successful Marketers Doing These...

Ponderings from the Perch ·

2023/11/17

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies. Marketers today are confronted

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53:50

LIVE from the Insights Association Corporate...

Ponderings from the Perch ·

2023/11/03

What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer insights, shopper insights, survey sample fraud, focus groups, UX and CX, mock juries, what AI can do in the industry, and what the heck a synthetic

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21:25

The Industry Conference Pep Talk: 3 Ways to Maximize...

Ponderings from the Perch ·

2023/10/27

Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person events: “What you put into it is what you’ll get out of it.” She outlines tips to make the most of your experience during the next conference…should you

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33:04

What it Takes for Brands to Make Genuine...

Ponderings from the Perch ·

2023/10/20

Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated and started his career, Dominic has lived and worked in Japan since 1999. He has launched and nurtured several successful businesses in the market on

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23:53

Facing the Future of Market Research with Eileen...

Ponderings from the Perch ·

2023/10/13

You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and a finger on the pulse of what the change makers are thinking about today, she shares her insightful perspective about what conversations we should be

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25:55

Energizing Insights with Cultural Context with Alex...

Ponderings from the Perch ·

2023/10/06

What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team! Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pandemic world. Unlike traditional agencies, Verve boasts a team of experts from behavioral scientists to tech experts, data scientists to cultural experts,

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23:16

Lessons from Enterprise Marketing that Works for Any...

Ponderings from the Perch ·

2023/09/22

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing ecosystem – from brand awareness to digital transformation. Tony emphasizes the importance of understanding and valuing the customer experience, which

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30:52

What Happens When You're Not OK at Work with James...

Ponderings from the Perch ·

2023/09/15

What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As James Pickles says, “You’ve got to know you have a problem to ask for help.” In this episode, Priscilla McKinney, our CEO of Little Bird Marketing, engages in a compelling conversation with James Pickles, Certified Performance Coach and award-winning

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13:41

5 Reasons to Use Video in Content Marketing

Ponderings from the Perch ·

2023/09/08

If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds. Let’s just start with this fact: simply including the word 'video' in the subject line of an email can increase click-through rates by approximately 20%! Add to that the fact that the majority of people are visual learners, and you have a compelling case for creating video content for

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23:58

The Win-Win of Hearing Rare Patient Voices in Market...

Ponderings from the Perch ·

2023/09/01

Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients? In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, President of Rare Patient Voice. His company's unique approach to building market research panels allows patients and caregivers to contribute their insights

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37:32

An Enterprise Approach to Insights with Kerry Sette...

Ponderings from the Perch ·

2023/08/25

With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance. In this episode, Priscilla McKinney, CEO of Little Bird Marketing, welcomes Kerry Sette,

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25:51

MRX Mavericks: Protecting and Serving the Industry...

Ponderings from the Perch ·

2023/08/18

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Courtright, the Chief Executive Officer at Insights Association. Melanie is a true vanguard in shaping the future of the insights and analytics industry. With

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20:51

MRX Mavericks: Featuring the Market Research...

Ponderings from the Perch ·

2023/08/11

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of Focus Forward, also serve as executive board members for the Marketing Research Education Foundation. Today, they join our CEO and Momma Bird, Priscilla

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26:23

MRX Mavericks: Covering the Insights Industry with...

Ponderings from the Perch ·

2023/08/04

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission at Quirks is to expand the company's digital offerings and global presence. The day-to-day of Dan’s

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