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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

49:36

Test. Optimize. Scale. #147 "Your actions are going...

Test. Optimize. Scale. ·

2024/03/01

My guest is Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linkedin: https://www.linkedin.com/in/temuchin43/ Company Linkedin: https://www.linkedin.com/company/otherweb/ Website: https://otherweb.com/ Follow Digital

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40:14

Test. Optimize. Scale. #144 "Keep customizing your...

Test. Optimize. Scale. ·

2024/02/09

My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/NASDAQ: DBGI), Bobacino ($4M), and Wavemaker/Vebu Labs. His extensive experience positions Atlas Rd as a

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53:35

Test. Optimize. Scale. #143 "Experiment and adapt...

Test. Optimize. Scale. ·

2024/02/02

My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies. In 2015, he co-launched encode.org llc to upgrade underlying business legal, capital, and social structures with the

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52:52

Episode #142 "Patience and Persistence are Key to...

Test. Optimize. Scale. ·

2024/01/27

My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and grounded in extensive experience, contrasting with the often unrealistic promises of many marketing gurus.

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49:22

Test. Optimize. Scale. #141 "You always want to start...

Test. Optimize. Scale. ·

2024/01/19

My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he has managed over $11M in equity crowdfunding including a $5.5M Reg A+ round in 2017. Prior to Rayton, in

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50:04

Test. Optimize. Scale. #140 "Test different tactics...

Test. Optimize. Scale. ·

2024/01/12

My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL. PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transactions, while its commitment to transparency and integritykeeps all parties protected and informed

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44:09

Test. Optimize. Scale. #139 "Wait for the...

Test. Optimize. Scale. ·

2024/01/05

My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of

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46:58

Test. Optimize. Scale. #138 "The ability to pick...

Test. Optimize. Scale. ·

2023/12/22

My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his current venture is poised to disrupt the rewards space with blockchain and Web3 technologies. Josef is

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50:53

Test. Optimize. Scale. #137 "Scale in similar...

Test. Optimize. Scale. ·

2023/12/15

My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena. Already, Specificity maintains four

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51:09

Test. Optimize. Scale. #136 "Be a mentor to help...

Test. Optimize. Scale. ·

2023/12/08

My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, disclosure claims, appraisal proceedings, deal certainty litigation, and indemnity disputes), complex commercial litigation, qui tam actions, bankruptcy

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53:30

Test. Optimize. Scale. Episode #135 “Create trust in...

Test. Optimize. Scale. ·

2023/12/02

My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated to serving humanity when it truly matters. For more on their initiative: Explainer Video:

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56:44

Test. Optimize. Scale. Episode #134 “Start creating...

Test. Optimize. Scale. ·

2023/11/26

My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ best

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49:44

Test. Optimize. Scale. Episode #132 “From Blueprint...

Test. Optimize. Scale. ·

2023/11/10

My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts have consistently translated into substantial value for stakeholders. Stephen holds 15 awarded patents

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53:02

Test. Optimize. Scale. Ep #131“Social proof is the...

Test. Optimize. Scale. ·

2023/11/03

My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw an

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47:59

Test. Optimize. Scale. #129 “There’s a difference...

Test. Optimize. Scale. ·

2023/10/23

My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of culture

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50:35

Test. Optimize. Scale.#128 “Audit the competition...

Test. Optimize. Scale. ·

2023/10/13

My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in collaboration with The Coca-Cola Company, aiming to empower diverse entrepreneurs who have limited access

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46:23

Test. Optimize. Scale. Episode #127 “We’re in a...

Test. Optimize. Scale. ·

2023/10/06

My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://www.linkedin.com/in/samirbalwani/ Linkedin: https://www.linkedin.com/company/weareqry/ Website:

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48:41

Test. Optimize. Scale. #126 “The secret to driving...

Test. Optimize. Scale. ·

2023/09/29

My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his long list of trusted connections, Nathaniel has represented over $2 Billion in real estate and business

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49:28

Test. Optimize. Scale. Episode #125 “Harness your...

Test. Optimize. Scale. ·

2023/09/22

My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and others. Katy serves as a coach

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53:17

Episode #124 “Set-up, Sales, & Scale: Build...

Test. Optimize. Scale. ·

2023/09/15

My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generating millions with his strategies. He’s received numerous awards and recognition (including founding a

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223 results

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