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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

53:30

Test. Optimize. Scale. Episode #135 “Create trust in...

Test. Optimize. Scale. ·

2023/12/02

My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated to serving humanity when it truly matters. For more on their initiative: Explainer Video:

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56:44

Test. Optimize. Scale. Episode #134 “Start creating...

Test. Optimize. Scale. ·

2023/11/26

My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ best

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49:44

Test. Optimize. Scale. Episode #132 “From Blueprint...

Test. Optimize. Scale. ·

2023/11/10

My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts have consistently translated into substantial value for stakeholders. Stephen holds 15 awarded patents

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53:02

Test. Optimize. Scale. Ep #131“Social proof is the...

Test. Optimize. Scale. ·

2023/11/03

My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw an

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47:59

Test. Optimize. Scale. #129 “There’s a difference...

Test. Optimize. Scale. ·

2023/10/23

My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of culture

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50:35

Test. Optimize. Scale.#128 “Audit the competition...

Test. Optimize. Scale. ·

2023/10/13

My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in collaboration with The Coca-Cola Company, aiming to empower diverse entrepreneurs who have limited access

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46:23

Test. Optimize. Scale. Episode #127 “We’re in a...

Test. Optimize. Scale. ·

2023/10/06

My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://www.linkedin.com/in/samirbalwani/ Linkedin: https://www.linkedin.com/company/weareqry/ Website:

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48:41

Test. Optimize. Scale. #126 “The secret to driving...

Test. Optimize. Scale. ·

2023/09/29

My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his long list of trusted connections, Nathaniel has represented over $2 Billion in real estate and business

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49:28

Test. Optimize. Scale. Episode #125 “Harness your...

Test. Optimize. Scale. ·

2023/09/22

My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and others. Katy serves as a coach

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53:17

Episode #124 “Set-up, Sales, & Scale: Build...

Test. Optimize. Scale. ·

2023/09/15

My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generating millions with his strategies. He’s received numerous awards and recognition (including founding a

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50:57

Test. Optimize. Scale. Episode #123 "The data will...

Test. Optimize. Scale. ·

2023/09/08

My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and

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49:37

Test. Optimize. Scale. Episode #122 “Invest in your...

Test. Optimize. Scale. ·

2023/09/01

My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance to mergers and acquisitions, William has been involved in all aspects of securities law. Building on years of experience, William drives the corporate

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39:15

Test. Optimize. Scale. Episode #121 "Leadership is in...

Test. Optimize. Scale. ·

2023/08/25

My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutions to help organizations align their mission, values, uniqueness, and competencies with their strategic plan. In all of his work, Zach seeks to provide enduring value by coaching leaders to understand and live

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Test. Optimize. Scale. Episode Episode #120 “A fresh...

Test. Optimize. Scale. ·

2023/08/18

My guest is Jason Kraus! Jason has been described as a "serial entrepreneur" by his friends and family ever since he opened his first business while still in college. He's always been intrigued by how companies got their start and how products that are now household names came to be. This led him to found startup consulting firm Prepare4VC, to cofound an alternative investment group Equity Venture Partners, and to later join as a partner on a micro-VC, EQx Fund. To help others who share his passion,

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54:15

Episode #119 “Treat your business like a franchise...

Test. Optimize. Scale. ·

2023/08/11

My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells, and helps generate proposals at lightning speed

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46:12

Episode #118 “Unleash your businesses potential with...

Test. Optimize. Scale. ·

2023/08/04

My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started getting into eCommerce. Between the two, he was doing some freelance work for real estate valuations, and real estate consulting on Upwork, and then he

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42:21

Episode #117 “Utilize experts to assist you with your...

Test. Optimize. Scale. ·

2023/07/31

My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations. A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing, and running his own

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50:32

Episode #116 “Dial into your essential leading...

Test. Optimize. Scale. ·

2023/07/23

My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spend and led teams across 12+ time zones, he has the expertise to help you scale your impact. Social and

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50:16

Episode #115 People Buy Based on Trust: support...

Test. Optimize. Scale. ·

2023/07/16

My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use. Previously, Zee ran consulting and technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build

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48:38

Episode #114 “Time is the most precious asset we...

Test. Optimize. Scale. ·

2023/07/12

My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level. Barbara is also Mum to her gorgeous daughter Ruby, wife to her best friend Eti, and an adventure

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213 results

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