PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

When You Should Set Up An Agency, With Andy Strote

Copywriters Podcast ·

2024/05/06

If you’re a copywriter and you’re itching to build a business, what should you do? You probably have many options. But if you’d like to know whether building your own agency is the right way to go, we have some valuable information for you. Today’s guest, Andy Strote, has built two agencies. The first one, Fireworks Creative, grew from 2 to 30 people in five years. Andy and his partner sold the agency to a large company called Cognicase. Six months later, he started another agency with one

5 Ways To Make Any Story Stronger

Copywriters Podcast ·

2024/04/29

Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower.But don’t stop there. Because the difference between a story and a STRONG story can be the difference between high-test gasoline and rocket fuel. One will get you there faster… but one will get you there a lot faster, and go a lot further! Strong stories are the rocket fuel in your sales copy. And we’re going to talk about 5 ways to make any story stronger

Building A Fortune From Scratch, With Aaron Gentzler

Copywriters Podcast ·

2024/04/22

If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely imagine. How do you build one? My advice is: Listen to our returning champion, Aaron Gentzler. Because he’s been there and done that. Multiple times. For example, Aaron led a team in growing a newsletter business by a factor of 12, from $4 million to nearly $50 million a year. Another example:

Video Ads - Old Masters Board Meeting

Copywriters Podcast ·

2024/04/15

Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples. If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents? Well, this one’s like that, but a little different. I’ve taken actual quotes from these six featured Old Masters and organized the quotes into three categories, to

5 Entertaining Ways To Increase Sales

Copywriters Podcast ·

2024/04/08

Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context. Donnie’s right. We’re in an entertainment era, that’s for sure. A couple days ago I was watching a Pulitzer-prize-winning reporter from the Washington Post describe some major breaking news with her

Showmanship Not Salesmanship, With Donnie Bryant

Copywriters Podcast ·

2024/04/01

For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”That happened in Chicago in the early 1900s. Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it’s time to update the definition. Donnie is our returning champion. He was on a couple months ago to talk about his great new book, Subject Line Science. But this

AI In The Trenches, With Aaron Gentzler

Copywriters Podcast ·

2024/03/25

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had training and advocating for younger copywriters.Just as important, he’ll let you know what he has seen that spells bad news for people trying to get their

My 10 Rules Of Copywriting Mentoring

Copywriters Podcast ·

2024/03/18

This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?” I’ve decided to come clean. It’s never been a secret, but now that I think about it, I just don’t talk about it all that much. In dribs and drabs, sure. But never the full monty. Until today. Today’s show is for two types of people: First, anyone who’s interested in the kind of mentoring

Response-Boosting Pre-Launches, With Brenna McGowan

Copywriters Podcast ·

2024/03/11

These days, more than ever before, it’s not merelyoptional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant with a specialty, or a business owner. You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific. In the best of all possible worlds, you want to be the “go-to” person for what you

Joe Sugarman Seminar Highlight Reel - Old Masters Series

Copywriters Podcast ·

2024/03/04

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.”Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of advertising. It’s a very easy book to read, but it is chock-full of detailed, high-powered value. Today, as we continue our streak of Old Masters Series

The Unspeakable Power Of Envy

Copywriters Podcast ·

2024/02/26

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people.That emotion is: Envy. It’s controversial, because there are so many prohibitions against it. We’ll talk about those today. But it’s also widespread, from solopreneurs to marketing from the largest corporations in the world. Some observers have suggested, for example, that Apple is expert in making its products objects of aspirational

The Seven Stories In Blockbuster Promotions, with...

Copywriters Podcast ·

2024/02/19

How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has written a promotion that took in more than $100 million.) But in fact, there are precious few copywriters who have done all this and will tell you how. However, our special guest today is one of the few who can, and will—and he’s Henry Bingaman. All told, Henry’s copy has generated well over $300

John Caples Believability Secrets Part 2 - Old...

Copywriters Podcast ·

2024/02/12

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. We covered one aspect of believability last week, but we have some fresh tips today. Because believability is the pass/fail test every ad must pass in order to work. Period. But that’s not the end of the story. In today’s Old Masters

Believability Secrets From John Caples - Old Masters...

Copywriters Podcast ·

2024/02/05

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. Believability is the pass/fail test every ad must pass in order to work. Period. But that’s not the end of the story. In today’s Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book recommended

Copywriting Summit With The World’s Fastest...

Copywriters Podcast ·

2024/01/29

What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about? If you’ve ever wondered those things, you’re not alone. Our special guest today, Jack Turk, wondered the same thing. And next week, he’s going to give you an answer, at no cost to you, to hear what some of the world’s top copywriters have to say. Including David

The Shortest Killer Pitch You’ve Ever Seen

Copywriters Podcast ·

2024/01/22

When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefits into a short pitch tends to work against you. Who can process all that data in such a short period of time. Lucky for you, there’s another way. It’s called “stacking microstories.” Today I’ll show you how to put together a complete pitch that takes less than five minutes to deliver. You can use

What Connects, And What Separates, Copywriting From...

Copywriters Podcast ·

2024/01/15

If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me that a copywriter can’t? Coaching and copywriting are two professions that have grown impressively over the last 20 years. The Internet and a fast-changing world have a lot to do with it. But a lot of people are unclear on what they do and what kind of results they provide. Because while both

Response-Boosting Pre-Launches, With Brenna McGowan

Copywriters Podcast ·

2024/01/08

When you start a launch, do ripples of fear tie your stomach up in knots, because you feel like you’re starting from zero and you feel you’ve got way too far to go, and not enough time to get there? It’s a common problem, and one today’s guest set out to solve. Brenna McGowan is a launch strategist, copywriter and the creator of what she calls “Anticipation Marketing.” She’s developed a system so the water is warm even before you jump in to start your launch. She has a complete pre-launch

The Little-Known Power Of Email Subject Lines, With...

Copywriters Podcast ·

2024/01/01

When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don’t deal with is, how does your subject line affect the number of sales you ultimately make? Our guest today, returning champion Donnie Bryant, has spent a lot of time thinking about these questions—and a lot of time rigorously testing different approaches to come up with some definitive answers

How To Effortlessly Get Into Flow, With Composer And...

Copywriters Podcast ·

2023/12/25

What do you do when copy is coming in fits and starts… or, worse than that, you are staring at a blank page, which is staring back at you? Our returning champion today, Dr. Doug Pew, has some answers for you. What he has to say is information and specific steps you’ve probably heard nowhere else before. And Doug should know. He’s written music performed at Carnegie Hall and an opera that was featured at the Kennedy Center in Washington, DC. He’s also written a lot of other sophisticated music

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Copywriters Podcast

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