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PODCAST

Building a Furniture Brand with Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the

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All Episodes

28:18

096 _ Anil Victor of Would Wood Work

Building a Furniture Brand with Ethan Abramson ·

2023/04/12

Having a passion for your business is important. It is what gets you up in the morning on the good days and the bad ones.Anil has that passion for every part of the business. The building, yes, but also the customer service, the pricing, the advertising - every aspect of his company he puts passion into - and it shows.But building his company toa packed calendar of residential projects wasn’t always easy. And even with his passion, he has sometimes needed to find ways to fix mistakes and change

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27:00

095 _ Rebecca Thornton of Southern Pine Design Co

Building a Furniture Brand with Ethan Abramson ·

2023/04/05

Rebecca is a true student of the industry. She is always learning, growing, and asking questions that help move her furniture company forward. And this drive to continue expanding her knowledgehas lead to not only her company continuing to succeed, but has also given her the ability to teach others what she has learned. Helping to expand the industry and grow the trade of Woodworking for all.With a head for business and a heart for building, Rebecca is continuing to evolve her company, using every

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27:56

094 - Leah Amick of Leah K.S. Amick

Building a Furniture Brand with Ethan Abramson ·

2023/03/29

With Awards and press, events and high profile clients, Leah has her pick for the direction she wants to take her brand. But Sometimes you figure out what you want your company to look like, by figuring out what you don’t want it to look like. And after working for and with large scale operationsshe has decided she wants to grow and maintain her business in a way that feels right to her. Focusing on the parts she enjoys and leaving out the parts she doesn’t.Follow along as we talk about learning in

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30:59

093 - Michele and Bobby Johnson of Colors Of The Wood

Building a Furniture Brand with Ethan Abramson ·

2023/03/22

Jumping in with no safety net,making the move to full time with a young family, focusing on a brick and mortar store not internet ranking, building local relationships not nationwide connections -Michele and Bobby are not following the crowd when it comes to their company. But, they are seeing year over year growth and are continuing to build a company that adheres to their notion of success, not anyone else.So how are they doing it?Follow along as we talk aboutembracing your passions, the personal

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31:40

092 - Brian Seitz of Urban Industrial Design

Building a Furniture Brand with Ethan Abramson ·

2023/03/15

From building a wine rack in a 1 car garage to sell on Etsy, to building out full wine bars and restaurants, and event spaces, and breweriesin a custom built 10,000 square foot shop space - Brian has come a long way.He has built a furniture business, as well as a few other types of woodworking business, with multiple employees and years full of happy clients. Doing so through grit and determination, but also through planning and foresight.Follow along as we talk about the customer service balance,

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25:39

091 - Ryan Cochrane of Group Corcoran Incorporated

Building a Furniture Brand with Ethan Abramson ·

2023/03/08

2 time Olympic athlete, that is not on the resume for a lot of furniture makers. But Ryan took that competitive edge that he used to excel in the world of sports, and brought it to the world of furniture - on the building and the business side.His focus on hard work, attention to detail,and keeping motivated even when things get hard, is what turned a novice furniture maker into the co owner of a 15 person furniture company.Now he is involved in Importing furniture, selling slab lumber, and building

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27:52

090 - Dennis Turbeville of Austen / Morris

Building a Furniture Brand with Ethan Abramson ·

2023/03/01

Dennis returned to his childhood passion of building, bringing with him his grown up passion for the world of design. Combining both into the well groomedfurniture company, Austen / Morris,we see today.But how did he get there? How did he make the jump from corporate life tofurniture making?In this episode Dennis talks through how he made the switch, not only the physical switch of changing professionsand everything that goes along with that, but how he made the emotional switchto start something

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33:07

089 - Paul Mencel of Philadelphia Table Company -...

Building a Furniture Brand with Ethan Abramson ·

2023/02/22

From Rock Star to Furniture Maker, some people take interesting journeys to get to their destination - but once Paul locked his mind onto his furniture businesshe never looked back.Growing from a part time Etsy store, to a 6 person company, Paul has turned what was once side work into a sustainable business. Producing award winning residential and commercial furnituresince 2014 - all with environmental responsibilityat the forefront.Follow along as we talk about; when to say no to customers,

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43:04

The Right Time with Justin Alvares and Nibin Thomas...

Building a Furniture Brand with Ethan Abramson ·

2023/01/11

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn moreIf there is one thing hosting this show has taught me, it is that there are infinite ways you can run your business. So although this is a show about building a furniture brand, at times I like to highlight other types of business who’s core principles like design, manufacturing, selling and core materials like wood, metal, epoxy,

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46:19

From Digital to Physical with Sam Hunt of Cordova...

Building a Furniture Brand with Ethan Abramson ·

2022/12/28

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Before owning a furniture company Sam owned a business that lived completely in the digital space. When compared to the woodworking business those professions, on the face of it, seem complete opposites But as you dig deeper, you see that there are more and more similarities in the way Sam approached both. And you also see that

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47:44

Build It All with Joey Isaksen of Lounge Logikk

Building a Furniture Brand with Ethan Abramson ·

2022/12/21

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Joey likes to tell a story, of a time a client asked for a quote on some custom pieces. When he gave the quote, they said “Really? That much for just some plywood and paint?” He responded with, “If all you wanted was plywood and paint, I could provide the project for much less, but if you wanted me to design it, draw it, spec

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47:27

Climbing The Mountain with Harley Griffin of Stone...

Building a Furniture Brand with Ethan Abramson ·

2022/12/14

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Since he was 8 years old, Harley has been telling people he was going to build furniture. And he has kept focused on that goal, through school, through apprenticeships, through trades jobs, up to his early 20’s when he started his own company. Now 26 years old, Harley has immersed himself in the local and global furniture

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51:44

Love What You Do with Amanda and Ryan Rademacher of...

Building a Furniture Brand with Ethan Abramson ·

2022/12/07

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Over 6 years in business, over 25 employees on payroll, over 2 million in yearly sales - Amanda and Ryan know what they are talking about when they talk about their furniture company. But they didn’t start out successful, as you will hear, they actually started out by making a mistake. But they learned from that, and the many

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54:53

Making It Your Own By Working Together with Ken...

Building a Furniture Brand with Ethan Abramson ·

2022/11/30

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Be a sponge to the knowledge around you, that’s how you learn and grow - and when Ken says this, he knows what he is talking about. Growing up in the industry and working in many shops during his career, he has built a very impressive business. But the furniture company that he has now, with a fully booked out calendar and 5

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57:37

Engineering a Furniture Business with Colton Rosman...

Building a Furniture Brand with Ethan Abramson ·

2022/11/23

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more The last 2 years have been a learning experience for Colton. Like any new business, you have ideas of what you want to do but once the business becomes a reality, those ideas need to change with the reality of your day to day experiences. But Colton has been able to adapt his ideas and develop new ones, and with the help of

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01:00:22

Generational Wealth with Josh Scheutzow of A...

Building a Furniture Brand with Ethan Abramson ·

2022/11/16

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more Josh has grown his business from an Etsy shop selling cutting boards to a furniture company with over 1.5 million a year in sales, 11 employees, and a long list of impressive clients. He has done this all, by not losing his perspective. On, yes, his business as whole, but also on the parts that make up that whole; his employees,

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54:31

Doing It Their Way with Rob and Anthony DiVito of IR...

Building a Furniture Brand with Ethan Abramson ·

2022/11/09

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more How did two brothers, who started out selling t shirts, move to now making furniture for customers all over the world, building out office spaces for major companies, and creating custom work for some of your favorite YouTube stars? From stolen designs, to shipping nightmares, to getting mysteriously kicked off of Instagram with

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57:26

Learn From The Numbers with Joel Elwood of Elwood...

Building a Furniture Brand with Ethan Abramson ·

2022/11/02

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more If you want to get into the numbers of a furniture company, Joel is the person you want to talk to. Because he knows that yes, it is an artistic industry, but to stay in business you need to know your numbers inside and out. And that is exactly what he shares in this episode. Every company is different, and Joel acknowledges

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49:07

Another Side To Woodworking with Brent Jarvis of...

Building a Furniture Brand with Ethan Abramson ·

2022/10/26

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more What makes you money and what makes you happy, are 2 things that people are always trying to bring together. In this pursuit, you have to remember that sometimes what brings you happiness changes and sometimes what makes you money changes, and you have to be able to recognize and adapt to both to make sure you end up where you

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56:18

Team Building Exercises with Leigh and Cliff Spencer...

Building a Furniture Brand with Ethan Abramson ·

2022/10/12

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit Shapertools.com/FurnitureBrand to learn more. Being a good team means working together. Figuring out your strengths and using them to balance out weaknesses. It sounds so easy, but the truth is it isn’t. It takes work, hard, hard work. Leigh and Cliff have been working on that balance for years between their own skill sets and that of their employees. Finding a way to bring

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