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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

15:31

What Makes Great Product Marketing Work?

Content Amplified ·

2025/05/20

Send us a text In this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse. What you'll learn in this episode: How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—wi...

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17:38

Is Video More Powerful Than Text?

Content Amplified ·

2025/05/14

Send us a text In this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space. What you'll learn in this episode: Why understanding your audience determines whether to lead with video or textThe surprising reason video content tends to outperform long-form articles in B2BMaurice’s full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogsWhich AI tools Maurice uses ...

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20:11

Is SEO Still Worth It in 2025?

Content Amplified ·

2025/05/13

Send us a text In this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications. What you'll learn in this episode: How AI Overviews on Google are reshaping search traffic and user behaviorWhy traditional SEO tactics are becoming less effective and what to do insteadThe growing impact of zero-click searches—and how to adapt your content strategyHow to test your brand’s presence in AI-gene...

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18:22

How Do You Make Content Unforgettable?

Content Amplified ·

2025/05/09

Send us a text In this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXCO Technologies. Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers. What you'll learn in this episode: Why writing for relatability creates an emotional hook that audiences rememberHow to identify and use your audience’s "wea...

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16:52

What Makes Content Worth Sharing

Content Amplified ·

2025/05/07

Send us a text In this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off. What you'll learn in this episode: How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One ArenaThe creative process of turning live event logistics into binge-worthy social contentWhy behind-the-scenes content b...

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19:41

Is Branding Worth the Investment Today?

Content Amplified ·

2025/05/06

Send us a text In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices. Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value. What you'll learn in this episode: Why branding was once seen as a liability—and what changedHow to define brand in a world beyond logos and colorsTactics for involving y...

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17:11

Are You Hallucinating Your Marketing?

Content Amplified ·

2025/05/02

Send us a text In this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing. What you'll learn in this episode: Why most marketing content fails to connect—and how to fix itHow “connection casting” flips the podcasting model on its headThe reason AI hallucinations mirror human marketing habitsHow to create customer-led content without relying on flawed surveysTactical steps to invite and feature ideal buyers on your podcastA real story of a podcast episode turni...

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19:06

Can Improv Make You a Better Marketer?

Content Amplified ·

2025/04/30

Send us a text In this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City. What you'll learn in this episode: How improv principles like "yes, and…” can sharpen your marketing instinctsWhy audience connection is a listening game, not a shouting matchLessons from the stage: turning laughter into trust and relatability in contentHow emotional truth builds stronger brand storytellingWhen to use humor...

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19:12

Can Storytelling Be the Key to Growth?

Content Amplified ·

2025/04/29

Send us a text In this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce. What you'll learn in this episode: How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.Why storytelling outperformed traditional sales tactics like cold emailing.Tactical steps for creating high-converting bottom-of-funnel video content.How to align brand messaging through authentic founder-driven stories.When and why t...

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18:46

How Do You Scale Content Creatively?

Content Amplified ·

2025/04/25

Send us a text In this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy. What you'll learn in this episode: Why saying “yes, but” may be the most important leadership tool in content marketingHow to prioritize projects that actually drive revenue without losing creative soulHow AwardCo grew its content team from 3...

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18:31

How Do You Build ABM That Works?

Content Amplified ·

2025/04/24

Send us a text In this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation. What you'll learn in this episode: Why 50% of ABM messaging should be universal—and the other 50% deeply personalizedThe real role of content in a high-performing ABM programHow to define buyer journey stages using tangible b...

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18:04

What Makes Thought Leadership Actually Work?

Content Amplified ·

2025/04/23

Send us a text In this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner. What you'll learn in this episode: How to turn forgotten client relationships into million-dollar deals using targeted contentWhy SEO isn’t always the answer—and what to do insteadHow to transform free third-party research into compelling thought leadershipA tactical system for tracking insights and building a “vault” of data-driven contentWhat marketers often miss when trying to ...

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13:43

How Do You Inspire With Short Videos?

Content Amplified ·

2025/04/22

Send us a text In this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment. What you'll learn in this episode: The three content pillars that guide Blake’s video strategyWhy emotional resonance is the most powerful marketing toolHow to capture attention in the first three seconds of a videoTips for small businesses creating content with just a phoneWhy a mix of polished and raw footage drives better engagementBlake’s no-frills approac...

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14:23

Is Thought Leadership Worth the Effort?

Content Amplified ·

2025/04/21

Send us a text In this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership. What you'll learn in this episode: How to turn internal experts into industry voices without forcing them to writeWhy short podcasts are powerful tools for surfacing valuable insightsMethods for repurposing podcast cont...

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16:09

How to B2C your B2B content

Content Amplified ·

2025/04/18

Send us a text In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation. What you'll learn in this episode: Why authenticity now outweighs polish in B2B marketingHow consumer trends are reshaping professional content strategiesTactical ways to blend thought leadership with brand messagingThe art of empowering employees to create content without going off-brandHow “low-production” video is r...

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14:41

Employees Aren’t Just Part of the Brand. They Are the...

Content Amplified ·

2025/04/17

Send us a text In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy. What you'll learn in this episode: Why employee personal brands can outperform corporate channelsHow to encourage authentic participation without micromanaging contentSimple systems to help employees post regularly and effectivelyHow to measure the ROI of employee-led social media acti...

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18:02

What Makes Thought Leadership Actually Work?

Content Amplified ·

2025/04/15

Send us a text In this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast. What you'll learn in this episode: Why authentic thought leadership begins with people who actually have thoughtsHow to identify and cultivate real thought leaders inside your organizationThe danger of drifting into product promotion instead of solving real problemsCreative ways to embed complex technology into compelling storytellingHow to make thought leadership consiste...

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17:17

How Do You Build a Creative Team?

Content Amplified ·

2025/04/11

Send us a text In this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE. What you'll learn in this episode: Why hiring people with heart, soul, and strategy fuels nonprofit successHow to create a culture where mistakes are lessons, not liabilitiesTactics to empower small content teams to achieve big impactWhy storytelling is your nonprofit's most ...

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18:45

Are You Telling the Right Story? In the Right Way?

Content Amplified ·

2025/04/10

Send us a text In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia. What you'll learn in this episode: Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.How narrative can dramatically reduce customer acquisition costs and increase lifetime value.The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told ...

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16:01

What Content Do Partners Actually Use?

Content Amplified ·

2025/04/09

Send us a text In this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel. What you'll learn in this episode: How to craft content partners actually want to use—not just what marketing wants to give themWhy personalized outreach often beats automated newslettersThe two content formats partners request most—and why one is surprisingly underusedHow to build a feedback loop when you're short on tools or team sizeTips for striking the right content cadence so you st...

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378 results

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