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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

34:25

GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/19

Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting money on fire, to how brands should actually ride viral waves without getting lost in them, Gary breaks it all down with his trademark intensity. If you’ve ever wondered where branding ends and sales begins, or how to play the

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10:31

SPECIAL SERIES == Skip the Rules, Land the Job 💼 == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/18

Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better job, a promotion, or just out of a toxic workplace faster. From stealth edits to your resume to the surprisingly simple way to jump the hiring line, this one’s full of the kind of practical, slightly rebellious strategies

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11:36

NEW! LinkedIn & Instagram SECRET Reach Boost!! 📈...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/15

Big social shifts are happening quietly, and Jay Schwedelson is here to help you ride the wave before it crashes. From a hidden LinkedIn trick that boosts your reach instantly to Instagram’s secret preference for posts made in its own app, these are the blink-and-you’ll-miss-them moves that can give you an edge. Plus, a timely subject line tweak that could lift your open rates by double digits and a candid peek into Jay’s post–college drop-off life.ㅤBest Moments:(00:01) Why LinkedIn’s new

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17:50

SPECIAL GUEST!! CMO Thryv Tami Cannizzaro→ AI for...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/15

Small business owners keep asking the same thing: how do you actually use AI without adding more to your plate? With Jay Schwedelson and Tami Cannizzaro, we get real about where AI already works today, from getting found in AI results to handling reviews and easy lifecycle wins. It’s the practical, zero-fluff playbook that helps you compete while you’re still juggling the day to day.ㅤGrab 25% off GROW 2025 with code JAYPODCAST and register at http://thryv.com/grow-2025 for the October 16–17 event in

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09:09

NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep....

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/13

Moving a kid into college is exhausting enough, but Jay Schwedelson somehow turned it into a life lesson on AI. A sweaty battle with a headboard led to a smart, stress-free way to keep up with all the AI changes without feeling like an “expert” (because no one really is). Plus, you’ll hear about one of the wildest product mix-ups ever, and why Celsius handled it like marketing pros.ㅤPromptGive me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT 5’s

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09:32

SPECIAL SERIES == Failing Fast Is a Power Move 🔥 == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/11

Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ㅤBest Moments:(01:41) If you're not comfortable with failure, you're not going to grow—period(02:49) Bad marketing often just gets

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11:02

Does Bullying AI Work? + Jay's TV Recos!🤖 Jay’s SCOOP...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/08

Jay Schwedelson just admitted he bullies AI—and thought it worked. Turns out, he’s not alone. A wild claim from Google's Sergey Brin got Jay spiraling: can being mean to AI actually make it perform better? New research says no... but the real reason behind better results might surprise you. Plus, Jay explains why treating AI like a doctor (yes, really) is the key to getting more value from it.ㅤBest Moments:(00:37) Jay admits he yells at AI when he doesn't like its answers(01:18) Sergey Brin claims

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17:10

You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/08

It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets into what’s actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.ㅤConnect with Tony on LinkedIn or visit

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12:15

NEW! Tariff Marketing Tips for B2B and Consumer! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/06

Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that’s crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?ㅤBest Moments:(01:15) Jay cracks up over Boston’s official accent dictionary and

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08:43

SPECIAL SERIES == 💀 Templates Are Killing Your...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/04

Templates may save time, but do they kill your creativity? That’s the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn’t know you needed.ㅤBest Moments:(01:45) Jay compares buying the same shirt to marketers clinging to templates.(02:30) Daniel explains why canned templates make brands invisible on

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10:25

Secret to Closing Big Deals! 😮And why 1,000,000...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/01

Your company doesn’t matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. It’s a fresh way to think about your brand’s storytelling and networking—less about audience size, more about the right people you actually meet and collaborate with.ㅤBest Moments:(00 00) Why your business needs content that forces interaction with

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21:26

Ann Handley! AI and Creativity!🧠How Ann Handley Uses...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/08/01

Anne Handley is not here to bash AI—she actually uses it—but she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it with Ann Handley about how to stay creative when AI wants to take over your brain, what’s really at stake for writers, and why being a good marketer still means sounding like an actual person (even if it’s a sweaty, messy one).ㅤSubscribe to Total Annarchy—Ann’s free newsletter on writing and marketing

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11:22

WRONG!😱AI Stats are Wrong - Here is how to FIX IT! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/30

Ever trusted an AI-generated stat only to get called out? Jay Schwedelson drops the one prompt that keeps bogus numbers out of your deck:ㅤ“Give me stats for ___, but clearly label them as either sourced and 100% accurate or inferred and prioritize real stats with sources that you have verified when possible.”ㅤThen he swaps analytics for dice as he relives a wild Vegas trip where his crew turned pennies into payouts. Short, sharp, and surprisingly useful, this one saves your credibility and maybe

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08:47

SPECIAL SERIES == Are Followers Still a Thing? Let’s...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/28

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he

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12:10

Major Instagram + LinkedIn Changes! 👀 Jay’s SCOOP |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/25

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you’ve been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.ㅤBest Moments:(00:45) Instagram posts are now fully searchable on Google—even without logging in(02:15) Why “weekend

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19:29

Reclaim Your Day 90 Seconds at a Time ⏳ GUEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/25

Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She’s not only a Forbes contributor and the force behind UCLA's Women in Tech research, but she’s also on a mission to rescue your day—90 seconds at a time. This episode isn’t about productivity hacks that require color-coded calendars or waking up at 4 a.m. It’s about the tiny gaps you already have and how to reclaim them with purpose.ㅤListen to Rebecca’s podcast Time Billionaires for short,

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09:58

50% Increase for Content or Product launch! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/22

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It’s all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your

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11:15

SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/21

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.ㅤBest Moments:(02:05) Jay's traumatic first Florida burger with surprise mustard and

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11:18

I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/18

How to Make Your Own Custom GPT (in under 10 minutes):Upgrade to ChatGPT Plus ($20/month).Go to chat.openai.com, click “Explore GPTs” on the left sidebar.Hit “Create” in the top right corner.Fill in the prompts (name, purpose, tone, etc.).Upload your content (transcripts, newsletters, articles—anything).In the instructions, tell it to only use your uploaded content unless told otherwise.Save and mark it “Private” so only you can use it.That’s it—you now have a version of ChatGPT that knows

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23:21

130 Restaurants! How CMO Jennifer Bell markets RPM...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/07/18

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it’s exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without turning everything into a bland, one-size-fits-all experience.Jennifer oversees the marketing for Lettuce Entertain You...As a culinary-driven company, our

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