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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

10:41

WHOA! Business & Consumer Impact PRIME DAY 🧠 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/25

Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.Best Moments:(01:45) The sneaky genius behind

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10:26

SPECIAL SERIES == How We Use AI 🤖 == | BATHROOM Break...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/23

A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer

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11:55

3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/20

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).Best Moments:(01:10) A massive LinkedIn study finds posts with links actually get

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21:04

Crush Imposter Syndrome! Launch Your Digital Course?...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/20

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus,

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15:54

[Limited Series]🥫SPAMAGEDDON🥫 11 Email Deliverability...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/19

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word

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09:00

Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/18

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.Try

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08:20

‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/17

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.Best Moments:(00:50) WhatsApp is opening up to ads for the first time ever(01:49) “Growth,” “micro,” and “quick fix” as secret

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12:25

SPECIAL SERIES == Attribution is Garbage 🗑️ == |...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/16

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they’re about team alignment. Plus, you’ll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best

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11:03

7 NEW Subject Line Tests (you've NEVER tried!) + Guys...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/13

Sometimes, marketing advice gets a little wild, and that’s what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don’t need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You’ll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay’s annual guys trip and his quest for the world’s

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18:58

People Follow People: The Future of Brand Trust...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/13

You never know where someone’s career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan’s unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn’t about brands, but about real, trusted personalities—and why “community” might be the most overused word in marketing right now.Check out everything Adam and his team are building at Workweek, and explore

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10:01

[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/12

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want

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09:51

40% BOOST! Offers + Content Working RIGHT NOW! +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/11

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.Best Moments:(01:07) Denver’s

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10:15

NEW! What LinkedIn Content WORKS? Apple Mail App Fail...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/10

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you’re not Britney Spears.Best Moments:(00:28) LinkedIn personal pages now show exactly how many followers and profile

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11:20

SPECIAL SERIES == Rename That “Ebook”! 📚 Simple...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/09

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================BestMoments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don’t stick with “summer sale”(06:04) Segment

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10:04

4 INSTANT Ways to Increase Social and Email...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/06

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.=================================================BestMoments:(00:13) Easy tactics you’re not using for email and social(01:22) Have you ever tested no preheader?(02:04) No preheader lifts open rates by 12–14%(03:26) Try just one call to action button(03:56) One CTA = 3x more

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22:09

DONALD MILLER! Founder StoryBrand! How to Instantly...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/06

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email

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10:22

NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/04

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.=================================================BestMoments:(00:30) Are there anti-AI things we should be doing to stand out?(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts(04:15) Use

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11:08

LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/03

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.=================================================BestMoments:(00:17) LinkedIn just had a major, major update to some analytics(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers(02:22) More impressions doesn’t always mean more followers or profile views(05:14) We do

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09:51

SPECIAL SERIES == 🚨 This ONE POST Can Change Your...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/06/02

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33)

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11:43

3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/05/30

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.=================================================Best Moments:(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement(05:53) A subject line with just the recipient’s first name

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