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PODCAST

Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

business marketing

All Episodes

00:26:25

Spikes Excitement Talk #45 with Luke Forshaw

Spikes Excitement Talks ·

2025/04/03

In this episode of Excitement Talks, Gordon sits down with Luke Forshaw, Head of Brand Marketing UK at Back Market. Luke shares his journey through the world of marketing, from early aspirations of becoming a writer to working with some of the most iconic brands, including Apple, Beats, and Universal Music.They explore the evolution of consumer behavior—how buying second-hand went from niche to mainstream, and how refurbished tech strikes the perfect balance between affordability, sustainability,

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00:28:19

Spikes Excitement Talk #44 with Adam Morgan

Spikes Excitement Talks ·

2025/04/02

In this episode of Spikes Excitement Talks, Gordon sits down with Adam Morgan, Founder and Chair of Eat Big Fish and a pioneer of challenger brand thinking as Brand and Marketing Consultant. They dive into what it truly means to be a pirate in the navy—how to push boundaries within large organizations without unleashing chaos.Adam shares insights on structuring challenger cultures, drawing from 26 years of experience advising brands. From the Oakley founder’s goosebumps-inducing storytelling to the

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00:28:02

Spikes Excitement Talk #43 with Lucy Jameson

Spikes Excitement Talks ·

2025/03/30

In this episode of Spikes Excitement Talks, Gordon sits down with the brilliant Lucy Jameson—strategist, agency founder, and one of the most respected voices in the industry. Lucy shares how she stumbled into advertising simply because it started with an “A” in the Oxford career guide, and how that serendipitous choice turned into a lifelong passion and career.From her early days at the legendary BMP (later DDB), learning under industry greats to becoming Head of Planning at an unusually young age,

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00:21:45

Spikes Excitement Talk #42 with Lisa Steinhauer

Spikes Excitement Talks ·

2025/03/26

In this episode of Spikes Excitement Talks, Gordon sits down with Lisa Steinhauer, Head of Customer Experience and Digitalization at BMW, to explore how digital transformation is reshaping one of the world’s most iconic automotive brands. Lisa shares why India is the most exciting market on the horizon, how working across diverse regions—from Chennai to Cape Town—offers a new lens on customer behavior, and what Germans often misunderstand about global markets.They dive into the shift from bespoke

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00:27:20

Spikes Excitement Talk #41 with Florian Scheiblbrandner

Spikes Excitement Talks ·

2025/03/17

In this episode of Spikes Excitement Talks, Gordon sits down with Florian Scheiblbrandner, Head of Insights & Creation at Allianz. With a career spanning photography, brand strategy, and creative leadership—across industries as diverse as lingerie and insurance—Florian shares his unconventional journey through the world of marketing and innovation.They explore the intersection of creativity and data, the power of capturing moments rather than controlling outcomes, and why the best marketing goes

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00:29:31

Spikes Excitement Talk #40 with Rob Bagot

Spikes Excitement Talks ·

2025/03/17

In this episode of Spikes Excitement Talks, Gordon sits down with Rob Bagot, founder of Story Machine and former Global Chief Creative Officer at McCann. With a career spanning some of the most legendary agencies—including Goodby Silverstein & Partners, Ogilvy, and Hill Holliday—Rob shares his incredible journey through the world of advertising, from writing for Apple at BBDO to leading creative for global brands.They discuss the power of curiosity, the lessons Rob learned from working with

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00:32:55

Spikes Excitement Talk #39 with John Constantinou

Spikes Excitement Talks ·

2025/03/10

In this episode of Spikes Excitement Talks, Gordon sits down with John Constantinou, Head of Brand at Tesco, whose career has spanned some of the most iconic brands—from PlayStation and Electronic Arts to Orange and Tesco. With a passion for customer-centric marketing, John shares his journey from shaping global sponsorship strategies to leading one of the UK’s biggest supermarket brands.They discuss the evolution of brand marketing, the power of curiosity in understanding customers, and how AI and

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00:29:57

Spikes Excitement Talk #38 with Karl Isaac & Valerie...

Spikes Excitement Talks ·

2025/03/10

In this episode of Spikes Excitement Talks, Gordon sits down with Karl Isaac and Valerie Carlson—two creative powerhouses with distinct career paths that have led them to the top of the industry. Karl, a former global brand leader at eBay and Adobe, has shaped the way brands tell their stories, while Valerie has made her mark as a top agency executive, driving creativity at scale.They discuss the dynamics of working in the same industry but from different angles, the power of nonlinear thinking in

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00:31:29

Spikes Excitement Talk #37 with Christophe Poirier

Spikes Excitement Talks ·

2025/02/28

In this episode of Spikes Excitement Talks, Gordon sits down with Christophe Poirier, Chief New Concept Officer at KFC, whose career spans leadership roles across Publicis, McCann, AIG, and Yum! Brands. With a track record of reinvention and bold decision-making, Christophe shares his journey from advertising to shaping the future of global brands.They dive into the mindset of disruptors, the power of saying yes in a world of corporate no’s, and why embracing risk is key to making real impact

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00:40:08

Spikes Excitement Talk #36 with Joe Goldberg

Spikes Excitement Talks ·

2025/02/28

In this episode of Spikes Excitement Talks, Gordon sits down with Joe Goldberg, Head of Brand Strategy at Santander UK and a member of the bank’s Global Brand Council. From his early days in politics and consulting to shaping brand strategy at major agencies like Engine UK, Joe shares his unique perspective on how brands win hearts and minds.They dive into his early marketing lessons at Mars, where he learned the power of brand design, emotional connection, and category-defining campaigns. Joe

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00:27:16

Spikes Excitement Talk #35 with Gui Pasculli

Spikes Excitement Talks ·

2025/02/26

In this episode of Spikes Excitement Talks, Gordon sits down with Gui Pasculli, Global Head of Culture and Partnerships at The Absolut Group. With a career spanning some of the most creative agencies—including BBH, 72andSunny, and Wieden+Kennedy—Gui shares his journey from client-side marketing at Unilever to shaping cultural impact for global brands.They discuss the power of brand storytelling, the importance of blending creativity with strategic rigor, and how Gui’s background in both agency and

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00:27:32

Spikes Excitement Talk #34 with Dr. Stephan Hausberg

Spikes Excitement Talks ·

2025/02/26

In this episode of Spikes Excitement Talks, Gordon sits down with Dr. Stephan Hausberg, former Head of Data Science and Business Analytics at 1&1, now embarking on an entrepreneurial journey. Stephan shares his unconventional path from earning a PhD in mathematics to becoming a leader in data-driven decision-making, and why he recently took the leap into the unknown to explore new opportunities in AI, analytics, and beyond.They discuss the power of data to reveal hidden insights, the art of

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00:26:18

Spikes Excitement Talk #33 with Christof Baer

Spikes Excitement Talks ·

2025/02/20

In this episode of Spikes Excitement Talks, Gordon sits down with Christof Baer, Head of Performance Marketing at Kimberly-Clark, to discuss the evolution of media, the power of marketing effectiveness, and the future of connected brand experiences.With over two decades at Kimberly-Clark and a career that started at Unilever’s prestigious trainee program, Christof shares his insights on building strong brands, breaking down silos in marketing, and why the fundamentals of consumer behavior remain

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00:25:56

Spikes Excitement Talk #32 with Dan Cunningham

Spikes Excitement Talks ·

2025/02/17

In this episode of Spikes Excitement Talks, Gordon sits down with Dan Cunningham, Global Head of Brand Marketing at Berghaus, to discuss reviving iconic brands, navigating the intersection of performance and lifestyle, and the future of creativity in an evolving digital landscape.Dan shares his journey from agency roles at Saatchi & Saatchi, Adam&EveDDB, and Dark Horses to leading the brand transformation at Berghaus—a brand with over 50 years of heritage in the outdoor industry. They

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00:33:18

Spikes Excitement Talk #31 with James Lancaster

Spikes Excitement Talks ·

2025/02/11

In this episode of Spikes Excitement Talks, Gordon sits down with James Lancaster, Brand and Marketing Review Leader at IKEA, to discuss global brand consistency, cultural contrasts, and the evolving role of branding in today’s world. With a career spanning agency roles at Brandhouse and CBA, global brand leadership at Reckitt, and now IKEA, James shares his perspective on navigating the balance between strategic alignment and local market adaptation across IKEA’s diverse global footprint.They

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00:25:22

Spikes Excitement Talk #30 with Dr. Juliane Apel

Spikes Excitement Talks ·

2025/02/07

In this episode of Spikes Excitement Talks, Gordon sits down with Dr. Juliane Apel, Head of Brand Marketing and Market Research at Yellow, the German energy provider known for shaking up a traditionally conservative industry. With a background spanning 15 years in agencies before making the leap to the client side, Juliane shares her unique perspective on bridging strategy and creativity.They explore her journey from studying media design to leading brand transformation, her philosophy on

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00:27:30

Spikes Excitement Talk #29 with Suzanne Powers

Spikes Excitement Talks ·

2025/02/03

In this episode of Spikes Excitement Talks, Gordon sits down with Suzanne Powers, Founder and CEO of Powers Creativity and former Global Chief Strategy Officer and President at McCann Worldgroup. With a career that has shaped some of the most iconic agencies—including TBWA, Crispin Porter + Bogusky, and McCann—Suzanne shares her journey through the world of brand strategy, creative transformation, and what it truly takes to power creativity.They explore the impact of disruption as a strategic tool,

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00:27:35

Spikes Excitement Talk #28 with Tim Alexander (Deutsch)

Spikes Excitement Talks ·

2025/01/29

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Tim Alexander. Tim ist CMO bei der Deutschen Bank und hat eine gemeinsame Vergangenheit mit Gordon bei der Agentur Grey. Die beiden sprechen über Tims Karriereweg zu seiner aktuellen Position und den aktuellen Brand-Turnaround bei der Deutschen Bank.

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00:25:22

Spikes Excitement Talk #27 with Alexander Ewig

Spikes Excitement Talks ·

2025/01/24

In this episode of Spikes Excitement Talks, Gordon sits down with Alexander Ewig, Senior Vice President of Marketing and Sales at AIDA Cruises. With a career spanning from founding a digital agency in the early days of the internet to leading marketing and sales at major brands like MediaMarkt-Saturn, Alexander shares his unique journey into the industry and how it shaped his innovative approach to brand leadership.They discuss the synergy between marketing and sales, the complexities of the cruise

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00:32:30

Spikes Excitement Talk #26 with Dave Cobban

Spikes Excitement Talks ·

2025/01/13

In this episode of Spikes Excitement Talks, Gordon sits down with Dave Cobban, former General Manager of the Nike Adventure Club and now a partner at Spikes in the U.S. Dave reflects on his remarkable journey from working as an auditor at KPMG to a leadership role at Nike, where he spearheaded groundbreaking initiatives in sustainability, marketing, and entrepreneurship.They dive into Dave’s transition from marketing to building innovative subscription services, his passion for blending logic and

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117 results

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