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PODCAST

Agency Bytes

Agency Outsight

Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works

business marketing

All Episodes

26:45

Ep 063 – Selena Thiele, Office Mercenary – Delegate...

Agency Bytes ·

2024/06/16

Featuring: Selena Thiele, Office MercenaryIn this episode I have a great conversation with Selena Thiele, the founder of Office Mercenary, about why the key to winning is delegation. She discusses the concept of virtual assistants and the benefits they bring to businesses. She shares her own experience of feeling overwhelmed as a small business owner and how she started Office Mercenary to provide specialized support to entrepreneurs. Selena emphasizes the importance of finding the right virtual

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29:57

Ep 062 – Jared Gibson, Outworks.io – Authenticity...

Agency Bytes ·

2024/06/07

Featuring: Jared Gibson, Outworks.ioIn this episode, I had a great chat with Jared Gibson, co-founder of Outworks.io. Jared takes us through the journey of how Outworks.io came to be and how it shifted its focus to LinkedIn engagement for B2B professionals. We dive into the common struggles small business owners face in drumming up new leads. Originally, Outworks.io was all about email lead generation, but they soon found their sweet spot on LinkedIn. Jared shares why building trust through

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33:36

Ep 061 – Brooke Sellas, B Squared Media – Connecting...

Agency Bytes ·

2024/05/31

Featuring: Brooke Sellas, B Squared MediaIn this episode, I got to interview Brooke Sellas, CEO of B Squared Media, a boutique digital marketing agency. We discuss Brooke's journey of starting her agency, the importance of social care, and bridging the gap between marketing and sales. Brooke shares valuable insights and advice for agency owners from her book, “Conversations that Connect.” and insights on how they leverage social care for their clients. We also briefly touched on navigating the

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35:07

Ep 060 – Rahul Raj, 5&Vine – Living Your Niche

Agency Bytes ·

2024/05/23

Featuring: Rahul Raj, 5&Vine – Living Your NicheIn this episode, I got to talk with Rahul Raj, founder of 5&Vine. They help challenger brands win. It’s in their DNA and their whole reason for showing up each day. Our conversation dug into the nuances of living in your niche, how to define the edge of that niche, and how they evaluate wavering outside of the laser focus of who they work with. Rahul spoke about the inherent risks of being too deeply niched what tier diversification means to

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30:01

Ep 059 – Aalap Shah, 1o8 Agency – The Spirit of an...

Agency Bytes ·

2024/05/17

Featuring: Aalap Shah, 1o8 Agency In this episode, I sat down with Aalap Shah from 1o8, a minority-owned digital agency. Aalap shares his journey to agency ownership, starting with his background in accounting and e-commerce. He discusses how he fell in love with marketing and eventually started his own social media agency. Aalap also talks about the recent acquisition of Heart Creative, which adds content production capabilities to 1o8. He emphasizes the importance of the pillars of values that

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31:31

Ep 058 – Mary Ann Pruitt, Mosaic Agency – Media for...

Agency Bytes ·

2024/05/10

Featuring: Mary Ann Pruitt, Mosaic Agency In this episode I got to sit with Mary Ann Pruitt, CEO and president of Mosaic Media, and discuss the need for specialized media buying expertise in the agency space. She explains how Mosaic Media helps agencies by providing media buying services without the high overhead costs. Mary Ann emphasizes the importance of collaboration and partnership between agencies and specialized service providers. She also discusses the evolution of media consumption and the

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48:08

Ep 057 – Emily Cohen & Hunter Vargas, Casa Davka –...

Agency Bytes ·

2024/05/06

Featuring: Emily Cohen & Hunter Vargas, Casa Davka In Episode 57, I had the privilege of sitting down with the dynamic duo behind Casa Davka – Emily Cohen and Hunter Vargas. This episode is jam-packed with valuable insights for agency owners looking to master their positioning, niching, and client relationships. We dive deep into strategic approaches for expanding expertise and fostering stronger client connections. From navigating business development to addressing harmful industry practices,

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28:34

Ep 056 – Wayne Pelletier, Resonant Pixel Company –...

Agency Bytes ·

2024/04/24

Featuring: Wayne Pelletier, Resonant Pixel CompanyIn this episode, Wayne Pelletier, founder of Resonant Pixel Co, discusses the process of productizing agency services and the benefits it brings. He shares his journey from being a marketing assistant to launching his own agency and explains why he chose to focus on Squarespace as the platform for his services. Wayne emphasizes the importance of niching down and serving a specific audience, as well as the mindset shift required to transition from a

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31:31

Ep 055 – Jacob Cass, JUST Creative – How to Stand Out...

Agency Bytes ·

2024/04/17

Featuring: Jacob Cass, Founder of JUST CreativeIn this episode, I had the pleasure of chatting with Jacob Cass from JUST Creative about his remarkable journey from digital nomad and designer to his current roles as an agency owner, educator, and blogger. We delve into how Jacob manages to juggle multiple ventures while maintaining focus and standing out in the industry. His pursuit of creative freedom drives him to embrace new technologies and innovative ideas, such as the AI bots he's

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28:26

Ep 054 – Mark Riggs – Secrets to Organic Account Growth

Agency Bytes ·

2024/04/05

Featuring: Mark Riggs, CEO of PembertonIn this episode, I got to sit with Mark Riggs from Pemberton, a consultant and coach for agencies. He shares his insights on shifting from the RFP rat race to building organic growth of existing and new clients. He emphasizes the importance of solving client problems and being proactive in account growth. Mark discusses the need to set expectations with clients from the beginning and continuously communicate and collaborate with them. He also highlights the

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27:45

Ep 053 – Nicholas Petroski, Promethean Research –...

Agency Bytes ·

2024/03/29

Featuring: Nicholas Petroski, Promethean ResearchIn this episode, I got to speak to Nick Pretroski from Promethean Research and we dig into the topic of recurring revenue generation for agencies. Nick breaks down some Revgen strategies and talks about how essential it is to build a machine (AKA a system that works for YOU) that companies can use to repeatedly generate new leads, converting them into sales, bringing them through delightful delivery processes, and turning them into evangelists. We

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25:16

Ep 052 – Tracy Goodheart, The PR Accelerator –...

Agency Bytes ·

2024/03/22

Featuring: Tracy Goodheart, The PR AcceleratorIn this episode, I got to talk to Tracy Goodheart from The PR Accelerator about her journey from being a journalist to helping individuals and brands attract sustained media attention without a publicist. She discusses the evolution of social media and its impact on journalism, emphasizing the importance of earned media over social media for brand credibility. Tracy also highlights the value of creating a messaging system and leveraging ghostwriting to

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31:07

Ep 051 – Debra Rizzi, Rizco Design – WBENC Agency Tips

Agency Bytes ·

2024/03/15

Featuring: Debra Rizzi, Rizco DesignIn episode 051, I had the great privilege of speaking with my long-time friend, Debra Rizzi, partner and president of Rizco, a women-owned brand-led marketing agency. We got to discuss the launch and evolution of her agency nearly 25 years ago, the benefits of becoming a certified woman-owned business, and the integration of new tools and processes like EOS. She emphasizes the importance of community involvement and maintaining core values and culture in her

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33:04

Ep 050 – Ilise Benun, Marketing Mentor – The Simplest...

Agency Bytes ·

2024/03/06

Featuring: Ilise Benun, Marketing MentorWith the launch of Season Two of Agency Bytes, I'm thrilled to introduce an extraordinary guest for this momentous occasion – Ilise Benun from Marketing Mentor. Ilise is not only a longtime friend but also someone I've admired for decades. In this episode, I had the privilege of delving into Ilise's invaluable insights on her "Simplest Marketing Plan" and how she guides creative professionals to success by helping them focus and identify their market. We

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28:32

Ep 049 – Robert Patin, Creative Agency Success

Agency Bytes ·

2023/12/28

Featuring: Robert Patin, Creative Agency SuccessIn this episode, I had the privilege of speaking with Robert Patin, an agency expert and coach from Creative Agency Success. Robert's expertise centers on benchmarks and the comprehensive analysis of agency performance, emphasizing measurable metrics. Together, we explore key metrics that every agency should be monitoring. We delve into the absence of essential systems that many "accidental" agency owners overlook at different stages of their

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26:45

Ep 048 – Kelly Berry, Brand Therapist

Agency Bytes ·

2023/12/15

Featuring: Kelly Berry, Brand Therapist In Episode 48, I engaged in an enlightening conversation with Kelly Berrk, a passionate advocate for brand strategy and yoga. We explored Kelly's journey of resetting after experiencing burnout, and the profound impact it had on her creative inspiration following a much-needed period of refocus. Kelly delved into the concept of brand therapy, an integral part of her brand strategy process, influenced by her commitment to self-care and life balance. She

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30:45

Ep 047 – Dan Antonelli, KickCharge Creative

Agency Bytes ·

2023/12/08

Featuring: Dan Antonelli, KickCharge Creative In this episode, I got to speak with Dan Antonelli, President and Chief Creative Officer of KickCharge Creative. Dan’s agency is by far one of the most deeply niched teams I know of, literally owning the home service branding space and having written the book on it. Dan and I dug into the difference his agency saw once they declared ownership over that space, stopped chasing service-based work that they didn’t find profitable, and rebranded themselves

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27:33

Ep 046 – Alyson Caffrey, Operations Agency

Agency Bytes ·

2023/12/01

Featuring: Alyson Caffrey, Operations Agency In this episode, I got to speak with Alyson Caffrey of Operations Agency about how she works with agencies to operationalize their business, allowing owners to live a life outside of their agency. She introduced her new book, The Sabbatical Method: How to Leverage Rest and Grow Your Business in our conversation and talks about the need for rest, repair, and rejuvenation after working hard and breaking things. Tune in to learn why she’s often referred to

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28:25

Ep 045 – Leslie Camacho, EOS Worldwide

Agency Bytes ·

2023/11/17

Featuring: Leslie Camacho, EOS Worldwide In this episode, Leslie Compacho introduces us to EOS (Entrepreneurial Operating System). As an EOS implementer working with agencies, Leslie shares the benefits of implementing such a system. Leslie shares how EOS, or a system like it, can get an agency ready for scaling by helping build a leadership team that is all rowing in the same direction, towards the same vision while giving visibility to properly prioritized goals, and how to lead meetings that

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26:39

Ep 044 – Ilia Markov, Toggl

Agency Bytes ·

2023/11/12

Featuring: Ilia Markov, Toggl In this episode, I had the pleasure of conversing with Ilia Markov, the head of the marketing team at Toggl, a widely-used time-tracking tool. Together, we explore the dynamic realm of time-tracking and challenge the notion that it's a dull subject. Brace yourself for a deep dive into the advantages of meticulous time tracking, emphasizing its significance as a top-down, culturally-driven initiative within a team. Drawing from his agency background, Ilia shares

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144 results

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