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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:28:02

Bonus: How Klaviyo’s CPO Thinks DTC Brands Should...

DTC Podcast ·

2025/04/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key

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00:37:00

Ep 501: How Mid-Day Squares Scaled to $36M with...

DTC Podcast ·

2025/04/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a global cocoa crisis.🔑 In this episode, you'll learn:How Mid-Day Squares turned 13-day roadshows into viral brand momentsThe radical way they use Bitcoin and

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00:27:48

Ep 500: Why Spending Too Much on Amazon Ads Could be...

DTC Podcast ·

2025/04/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank.Key topics include:What brands should do right now if they're affected by tariffsHow sellers with U.S. inventory are seeing a strategic edgeWhy increased ad spend can harm organic rankingsThe ripple effect of the end of

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00:48:52

Bonus: The Marginal ROAS Revolution and How Meta's...

DTC Podcast ·

2025/04/16

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck welcomes back Constantine Yurevich, founder of SegmentStream, for a tactical conversation on modern marketing measurement and how to truly optimize media budgets—especially on Meta.Most brands are chasing growth using metrics that mislead, tools they don’t understand, and platforms that aren't incentivized to show the truth. Constantine breaks down exactly why most advertisers are flying blind

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00:20:49

Ep 499: Emergency Pod – How Four Sigmatic is...

DTC Podcast ·

2025/04/14

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday on the DTC Podcast, Rick Cadotte of Four Sigmatic joins for a rapid-fire, tactical discussion about how smart DTC operators should respond to tariff changes, commodity volatility, and geopolitical instability.Key Topics Covered:How Four Sigmatic keeps prices stable despite rising costsWhat tactical levers to pull before touching priceWhy customer trust is eroded with checkout tariff chargesWhy AI, new legislation, or "macro theory"

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00:24:42

Ep 498: How Tariff News and Market Volatility Are...

DTC Podcast ·

2025/04/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.Key Takeaways:Why CPMs are down and how to capitalize on cheaper trafficReal-time creative strategies for meeting the momentThe risks of over-indexing on blended ROAS metricsWhat smart brands are doing (and not doing) in response to economic

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00:35:09

Bonus: How Cavela Uses AI to Cut Sourcing Costs by...

DTC Podcast ·

2025/04/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck speaks with Anthony Sardain, founder of Cavela, a virtual sourcing agent using AI to help DTC brands drastically cut sourcing costs and navigate the new era of global tariffs.With geopolitical shifts and new tariffs hitting brands hard, Cavela’s AI agents act like a 24/7 procurement team—sourcing, vetting, quoting, and coordinating production with over 200,000 suppliers across 40 countries

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00:33:47

Ep 497: Aviron’s $25M Journey: Gamified Fitness & DTC...

DTC Podcast ·

2025/04/07

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy’s journey is a case study in high-consideration product growth, investor navigation, and multi-channel marketing.Key Highlights:Why hardware/software hybrid brands require longer

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00:28:05

Ep 496: How to Apply 20+ Cognitive Biases to Your...

DTC Podcast ·

2025/04/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupWe're bringing you a no-fluff episode from The World's Best Email and Retention Podcast, hosted by Jordan Gordon—email marketing strategist and philosophical lead at Pilot House's retention team.Subscribe to TWBERP: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0AIn this solo episode, Jordan dives deep into how marketers can use cognitive biases—like anchoring, loss aversion, nostalgia, and egocentric

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00:23:09

Bonus: Kevin O'Leary on TV Ads, Wine, Watches &...

DTC Podcast ·

2025/04/02

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply

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00:40:06

Ep 495: How Tito’s Built America’s #1 Vodka Brand...

DTC Podcast ·

2025/03/31

Subscribe to DTC Newsletter - https://dtcnews.link/signupTito’s Handmade Vodka is a unicorn in the spirits industry. No flashy bottle. No celebrity endorsements. No flavored vodkas. Just one meticulously crafted, fan-favorite product and a brand voice that feels more like a friend than a corporation.In this episode of the DTC Podcast, we sit down with Taylor Berry, VP of Marketing at Tito’s, to discuss:How Tito’s grew from a Texas startup to the #1 vodka brand in the U.S.Why they refuse to launch

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00:33:27

Ep 494: Why 2025 is the Year of Post-Click...

DTC Podcast ·

2025/03/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you’re running a DTC brand, you know the struggle: ad costs keep rising, and getting new customers is more expensive than ever. But what if the secret to better performance isn’t in your ads at all?In this episode of the DTC Podcast, we welcome back Kyle Hitchcox, co-founder of Pilothouse and founder of Warpdrive, a CRO tool that helps brands optimize every step of the shopping experience post-click.Kyle breaks down the Golden Rules of CRO,

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00:37:55

Ep 493: Scaling a Luxury Resale Empire: Luxe Du...

DTC Podcast ·

2025/03/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup📢 Episode Overview: Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media.🔑 Key Topics Covered:How Luxe Du Jour grew to 31 employees and expanded into the U.S.The three-step authentication process that builds customer trustWhy organic growth outperformed

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00:32:40

Ep 492: How to Win on Amazon in 2025: Search Volume...

DTC Podcast ·

2025/03/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House.If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable?In this episode, we cover: ✔️ When to prioritize profit vs

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00:26:45

Bonus: The Future of Retail: AI, Retail Media & the...

DTC Podcast ·

2025/03/19

Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You’ll Learn:✅ Retail’s New Golden Age –

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00:40:18

Ep 491: Scaling to $1B While Spending Just 5% on Ads...

DTC Podcast ·

2025/03/17

Subscribe to DTC Newsletter - https://dtcnews.link/signupMany if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%.So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target?In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+

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00:27:11

Ep 490: Meta’s New Advantage+ Update: What It Means...

DTC Podcast ·

2025/03/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+

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00:29:05

Bonus: The Smartest SMS Marketing Strategies for...

DTC Podcast ·

2025/03/12

Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you’ll learn:The biggest

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00:51:15

Ep 489: The Organic Growth Playbook: Salty Britches'...

DTC Podcast ·

2025/03/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup📢 What if you could scale a DTC brand without spending a dollar on paid media?That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and outdoor adventurers—all without following the traditional paid ad playbook.🔹 How she turned a personal problem into a national product.🔹 The role of

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00:25:49

Ep 488: How Founder-Led Content Can Lower CAC and...

DTC Podcast ·

2025/03/07

Subscribe to DTC Newsletter - https://dtcnews.link/signupThe era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them.In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, and scale their brand more effectively.🚀 Key Insights from the Episode:Your face is your competitive advantage. Founder-led content builds trust and

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