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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:53:01

Guest 03: @OrenMeetsWorld. The Breakdown: Branding...

The Art of the Brand ·

2024/05/03

Guest 03: @OrenMeetsWorldCamille Moore sits down with @OrenMeetsWorld, the internet's favourite creative director. This podcast is branding & marketing gold, breaking down the 411 on upcoming trends and strategies you can implement into your brand to stand out and win. These two move fast and cover a lot of ground— from fashion, food, sports, and more, so find clear direction for your brand in this episode.

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00:54:45

Guest 02: Lily Eve. Small Business Branding Masterclass

The Art of the Brand ·

2024/04/26

In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxury brand now sold in the most prestigious department stores through an IPhone, simple marketing and a great product. There is so much for any small business owner or entrepreneur to learn from this episode!

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01:40:00

Guest 01: Meet Anthony Ricciardi

The Art of the Brand ·

2024/04/17

Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there. Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals

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00:10:36

The Magic of a Strong Personal Brand

The Art of the Brand ·

2024/04/10

Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to stand out but are missing this critical element that will help them stand out and win for less. Learn all about the unintended benefits of having a personal brand from the top industry experts and be prepared to leave with a ton of values and core takeaways.

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00:20:16

Target Market Personas Are Dead!

The Art of the Brand ·

2024/04/10

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by widening your net.

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00:41:44

The Importance of Strategy

The Art of the Brand ·

2024/04/02

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tactical execution and can only be executed when a proper strategy is in place. Beware of agencies that sell you prepackaged solutions that you don’t need. Learn about red flags and how to create strategic safe spaces that will save you cash.

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00:26:41

This is a HUGE Brand Killer!

The Art of the Brand ·

2024/03/18

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies

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00:32:29

Broken Brands Won't Fix Themselves

The Art of the Brand ·

2024/03/15

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your

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00:26:59

Mastering Marketing Budgets 101: Are You Over Spending?

The Art of the Brand ·

2024/02/16

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from. 0:00 - Marketing Budget Allocation3:12 - Brand Launch and Marketing Budget9:28 - Marketing Strategy for Small Businesses16:42 - Marketing

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00:18:57

Are AdWords and PPC Irrelevant in 2024?

The Art of the Brand ·

2024/02/07

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for ads, or is Google's entire platform a giant money sink?

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00:24:01

The Death of Quiznos

The Art of the Brand ·

2024/02/02

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discussion on how Quiznos could stand out in the competitive fast-food industry.

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00:18:15

What You Can Learn From The World’s Coolest Gas Station

The Art of the Brand ·

2024/01/24

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the competition and win.

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00:35:21

Korean Color Analysis - Helpful or just Hype??

The Art of the Brand ·

2024/01/16

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's

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01:00:03

My Korean MedSpa Experience — The Good, The...

The Art of the Brand ·

2024/01/11

In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry and why their approach is so unique and different from the West. Camille worked with one of the top medical spas in Korea, Shinebeam Gangnam, a Korean medical spa known for being a leader in the Korean beauty space. Camille highlights the difference in treatment approaches and the price point in Korea, and how interesting it was to work with a fully

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00:28:49

How to Win with Simple Marketing: Aesop Case Study 🧼

The Art of the Brand ·

2024/01/07

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

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00:35:06

Gentle Monster: Brand Case Study

The Art of the Brand ·

2023/12/15

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand

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00:06:45

The Best Are The Worst at Marketing Themselves

The Art of the Brand ·

2023/12/10

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

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00:08:25

How to Make Billboards Work

The Art of the Brand ·

2023/12/09

If you have a strong personal brand in your local market, you can actually make money doing this.

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00:09:48

Tiffany Case Study

The Art of the Brand ·

2023/12/08

Marketing deep dive on @Tiffany&Co.

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00:09:49

What Brands can Learn From Barbie

The Art of the Brand ·

2023/12/06

In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.

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125 results

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