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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

00:25:25

From Good to Great: The UGG Case Study

The Art of the Brand ·

2024/09/09

In this episode, marketing expert Camille Moore delves into the inspiring story of UGG founder Brian Smith, discussing his book "The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul." Camille explores how Brian transformed UGG from a simple idea into an iconic global brand, taking it from good to great. She breaks down the key lessons from Brian's journey, including his approach to branding, perseverance, and the entrepreneurial spirit that drove UGG's success

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01:12:14

Guest 07: Bill Schley. Master Your Messaging with...

The Art of the Brand ·

2024/07/31

In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.

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00:33:24

THIS IS HOW TO WIN ON SOCIALS

The Art of the Brand ·

2024/07/29

Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real.

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00:08:45

Marketing dies from the top down

The Art of the Brand ·

2024/07/26

Marketing is dying from the top down because of a lack of focus on strategy. If you want to stand out and win, you need a strategy.

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00:36:48

The Downfall of JLO: Pop stars Have a Shelf Life.

The Art of the Brand ·

2024/07/23

In this compelling episode of The Art of the Brand, hosts Camille Moore and Phillip Millar dive into the intricate world of celebrity endorsements and personal branding, focusing on the rise and fall of Jennifer Lopez's skincare line, JLo Beauty. Despite the initial buzz, JLo Beauty faced challenges that led to its removal from Sephora stores.Camille and Phillip dive deep into the key reasons behind the collapse, emphasizing the importance of authenticity in branding. They dissect how the

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00:58:01

Guest 07: Chris Knowles, Google Expert Reveals how AI...

The Art of the Brand ·

2024/07/01

Take a deeper dive into AI with Chris Knowles, an ex-Google Ai employee who breaks down ai in a digestible way.G This podcast is guaranteed to help you grasp ai, where society is going and how your business can stay current to survive. Most people take too long to understand important technologies that will change the future and because of this, get too far behind to catch up. Camille and Phillip ask the questions you need answered to protect your business and take advantage of the future with AI

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01:10:06

Guest 06: Rory Sutherland - Unconventional Wisdom for...

The Art of the Brand ·

2024/06/17

Rory's Rules on Branding: Unconventional Wisdom for Business Success with the Branding Legend Rory Sutherland. Rory is the vice chair of Ogilvy UK, is a best selling author and TED speaker. This is a must listen podcast.

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00:33:59

Guest 05: Jake Karls - The Best Marketing is...

The Art of the Brand ·

2024/05/28

In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.

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03:09:33

Guest 04: Lance Chung. The State & Future of Media

The Art of the Brand ·

2024/05/22

In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments within the magazine and has an interesting pulse on the intersection between traditional and digital and where he thinks both are going. This insightful podcast breaks down the state of traditional and digital, the future of both, and his predictions for the fashion and luxury industries. Lance also hosts @missioncriticalpodcast, a top podcast that

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00:21:39

Case Study: Apple's Marketing FAIL

The Art of the Brand ·

2024/05/20

Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

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00:33:47

Canadian Army Follows Bud Light Mistake

The Art of the Brand ·

2024/05/10

Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Institutions have lost their ability to question assumptions and think critically, but when the Army, an organization whose mission is to fight wars, loses the plot, the pendulum has swung so far as to potentially jeopardize the nation's security.

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00:53:01

Guest 03: @OrenMeetsWorld. The Breakdown: Branding...

The Art of the Brand ·

2024/05/03

Guest 03: @OrenMeetsWorldCamille Moore sits down with @OrenMeetsWorld, the internet's favourite creative director. This podcast is branding & marketing gold, breaking down the 411 on upcoming trends and strategies you can implement into your brand to stand out and win. These two move fast and cover a lot of ground— from fashion, food, sports, and more, so find clear direction for your brand in this episode.

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00:54:45

Guest 02: Lily Eve. Small Business Branding Masterclass

The Art of the Brand ·

2024/04/26

In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxury brand now sold in the most prestigious department stores through an IPhone, simple marketing and a great product. There is so much for any small business owner or entrepreneur to learn from this episode!

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01:40:00

Guest 01: Meet Anthony Ricciardi

The Art of the Brand ·

2024/04/17

Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there. Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals

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00:10:36

The Magic of a Strong Personal Brand

The Art of the Brand ·

2024/04/10

Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to stand out but are missing this critical element that will help them stand out and win for less. Learn all about the unintended benefits of having a personal brand from the top industry experts and be prepared to leave with a ton of values and core takeaways.

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00:20:16

Target Market Personas Are Dead!

The Art of the Brand ·

2024/04/10

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by widening your net.

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00:41:44

The Importance of Strategy

The Art of the Brand ·

2024/04/02

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tactical execution and can only be executed when a proper strategy is in place. Beware of agencies that sell you prepackaged solutions that you don’t need. Learn about red flags and how to create strategic safe spaces that will save you cash.

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00:26:41

This is a HUGE Brand Killer!

The Art of the Brand ·

2024/03/18

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies

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00:32:29

Broken Brands Won't Fix Themselves

The Art of the Brand ·

2024/03/15

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your

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00:26:59

Mastering Marketing Budgets 101: Are You Over Spending?

The Art of the Brand ·

2024/02/16

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from. 0:00 - Marketing Budget Allocation3:12 - Brand Launch and Marketing Budget9:28 - Marketing Strategy for Small Businesses16:42 - Marketing

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