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PODCAST

The Global Marketing Show

globalmarketingshow

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus

business marketing

All Episodes

48:11

Global Marketing and Translation in Risky...

The Global Marketing Show ·

2022/01/12

Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets. He joined the Peace Corp to go to Russia during their emerging capitalism journey. Now, he consults with companies in the Balkans and Ukraine. Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financial support, banking systems captivated me. And learn why Russians are more apt to say they are

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01:01:37

Champagne Moment in Global Marketing - Show #68

The Global Marketing Show ·

2022/01/05

Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing. As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his agency to be with his wife in Southern CA. Listen to this fun episode where we talk about his “Champagne

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49:26

Half Human/Half Machine for Global Business Growth -...

The Global Marketing Show ·

2021/12/22

Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth. Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York. He admits

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57:24

Just Jump into Exporting – and Don’t Forget...

The Global Marketing Show ·

2021/12/15

Andy Karellas is so well-spoken, and he graciously takes the time to share information about all the resources available for companies that want to export. He explains why it’s worth it for you to take the time and energy to sell internationally. The payoff for the effort is HUGE. Learn where to start and the 10 top areas to focus on. His role as the Executive Director of the State International Development Organizations (SIDO) and the Director of International Affairs at The Council of State

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58:22

Winning at Global Business - Show #65

The Global Marketing Show ·

2021/12/08

Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages. If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along. Listen to this interesting discussion about what it takes to win at cross cultural and global business. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Hakan -

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59:33

Why Go Global - Show #64

The Global Marketing Show ·

2021/12/01

Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school. After college, it was natural for him to enter the global business universe. Listen to him talk about his experiences and explain why companies should go global! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Laurent - https://www.linkedin.com/in/laurentkahl/ Music: Fiddle-De-Dee by Shane Ivers -

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01:00:39

Expanding Your Business Internationally - Show #63

The Global Marketing Show ·

2021/11/24

In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally." When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff. Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion. Presented by: IP

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01:01:49

Socks for Life - Show #62

The Global Marketing Show ·

2021/11/17

Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson. It’s true but it’s an understatement to all that he’s done. Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world. We deep dive into how he and the senior management team developed their international growth strategy and talk about grants

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59:41

Made in Japan with Love - Show #61

The Global Marketing Show ·

2021/11/10

Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities. When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States. She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries. It’s a product you want to hear about! Connect with Wendy -

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01:09:48

5 Tricks to Excel at Language and Culture - Show #60

The Global Marketing Show ·

2021/11/03

John Jove is the General Manager of PepsiCo International Sales and has tons of great stories and advice to share. He’s personable, insightful, curious, and a lifelong learner. In this interview, you can see why he’s been so successful. Learn about “Portañol” and “Jeitinho”. And, where Google is appropriate in global marketing. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with John - https://www.linkedin.com/in/johncharlesjove/ Music: Fiddle-De-Dee by Shane Ivers -

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50:19

Selling Globally at US Trade Shows - Show #59

The Global Marketing Show ·

2021/10/27

David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now. By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world. He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made. You will enjoy this episode, especially if you

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47:51

Global Advantages of Remote Work - Show #58

The Global Marketing Show ·

2021/10/20

Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division. As an US English speaker with no global experience, she was intimidated. After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership. She now heads up Anaplan, a fast growing business services company. In this episode, she shares how virtual work has led to many

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01:02:56

Accident to Expert in Global Business - Show #57

The Global Marketing Show ·

2021/10/13

Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures. Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes. He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered! To access the “Communication Contracts” and other tools visit

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12:38

Celebrating 1 Year of Episodes! - Show #56

The Global Marketing Show ·

2021/10/06

Wendy Pease, host and President of Rapport International, commemorates the first anniversary of The Global Marketing Show podcast with a live episode. She talks about how the podcast got started with Aubin Mutschler, a local high school intern and then she shares some of her favorite episode guests and a few big announcements. Tune into this special episode to learn about the show and help us celebrate. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Music: Fiddle-De-Dee by Shane

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56:03

From Small-Town of Coldwater, Ohio to Global...

The Global Marketing Show ·

2021/09/29

Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally. She learned how to connect with people by hanging out in the coffee shop with the old guys. Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world. This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader

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53:20

Calculated Risk Taker Expands Fast - Show #54

The Global Marketing Show ·

2021/09/22

Mario Nawfal, Founder of Froothie and 6 other companies, is an interview you don’t want to miss. His early success in business and his relationships around the world are impressive. He’s personable and insightful in talking about his motivations, his companies, and his strategies. Listen to how he develops influencers differently in both B2C and B2B companies. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Mario - https://www.linkedin.com/in/mario-nawfal/ Music:

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01:01:58

Global LinkedIn Ads Are More Affordable - Show #53

The Global Marketing Show ·

2021/09/15

AJ Wilcox, Founder of B2Linked, is a whiz at social media ads and decided to specialize in LinkedIn ads when he opened his agency B2Linked. His journey from a mission in the Ukraine to a Global LinkedIn ads specialist is fascinating. Even if you never wanted to know about paid advertising in the US versus international markets, check out this episode. It might have you take new actions. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with AJ -

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53:49

From Socialist to Global Entrepreneur - Show #52

The Global Marketing Show ·

2021/09/08

Aleksandra Efimova, CEO of Russian Pointe Group International and FLX Stretch, was born in Russia during a time without entrepreneurs. Aleksandra moved to the US and began her pursuit of the American Dream in her college dorm. She now runs two global companies that source, sell, and support serious dancers with dance products and casual athletes with stretching. In this fascinating conversation, see how Aleksandra lives her belief that the worst regrets come from not trying. Connect with Wendy -

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51:29

It’s Clean and Safe Around the World - Show #51

The Global Marketing Show ·

2021/09/01

Brian Jones, Global Products Sales Manager at Geocomp, had little experience with the international community prior to becoming a global sales manager. Before his first trip abroad, he felt worried about language issues, cleanliness, and safety of other countries. Now, he’s a seasoned traveler and global citizen. His advice - seek out your local state export support agency and recognize we are all people. Listen to why stress load in his industry is a good thing. Connect with Wendy -

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01:08:26

Sustainable Small Farmers Sell Globally - Show #50

The Global Marketing Show ·

2021/08/25

Marty Parisien, CEO of Singing Dog Vanilla, is fascinating. He’s a master relationship builder with people from around the world, no matter the languages spoken. He’s grown his successful business only on handshakes - with small farmers in Indonesia to buyers at Whole Foods. In this episode learn why he does this and how “Singing Dog Vanilla” got its name. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Marty -

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124 results

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